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Influencer Marketing Coordinator

Location: New York
Posted on: May 16, 2022

Job Description:

Job DescriptionROLE DESCRIPTION:The Influencer Marketing Coordinator is a key member of the Influencer Marketing division. The Influencer Marketing Coordinator will be responsible for assisting with executing influencer campaigns and ambassador programs. It's a dynamic job. One day you may be casting talent and negotiating contracts with agents and influencers. The next, you may be working on reporting for a client campaign or participating in a brainstorm session. Thus, you'll need to be passionate about all facets of influencer marketing in order to produce the best work. You must be a proactive employee, willing to go above and beyond, and comfortable working with internal leadership and client executives. You also must be a collaborative team player, willing to wear many different hats and roll up your sleeves and do whatever it takes to get the job done. You will work closely with the Head of Influencer Marketing and the Influencer Marketing Manager. You will also collaborate with Socialfly's leadership team, creative team, paid media team, and account leads on a regular basis.RESPONSIBILITIES:Thought Leadership

  • Maintain an advanced understanding of influencer agency landscape, including software developments and competitive agencies
  • Research, identify, and develop relationships with key influencers, platforms and talent agents
  • Stay up to date on influencer rates and packages and assist in the development of new influencer offerings as the industry changes
  • Develop strong relationships with influencers and agents
  • Drive innovative and award winning work to position Socialfly as a leader in the social media marketing space.Operations
    • Cast and contract influencers for client campaigns
    • Stay up to date on proper FTC guidelines for influencer promotions and ensure Socialfly adheres to any new developments
    • Assist in development of case studies for key campaigns
    • Ensure adherence to all influencer campaign budgets
    • Negotiate for the lowest rates when possible, in order to drive incremental revenue for influencer division and Socialfly
    • Help create insightful, data-based reporting of influencer campaigns and determine key learnings for future client and internal optimization
    • Assist with developing influencer creative guidelines
    • Collaborate with paid media team to execute whitelisting campaigns
    • Compile campaign insights and key learnings to share with clients on a regular basis
    • Attend and participate in weekly client status calls for existing clients/campaigns
    • Liaise with account leads to ensure proper and timely client communication, reporting, info-sharing, etc.REQUIREMENTS:
      • Relevant internship or freelance work experience
      • Bachelor's degree or equivalent education/training
      • Results-focused and customer service oriented
      • Entrepreneurial spirit/highly developed problem solving and conflict resolution skills
      • Strong analytical ability
      • Strong organizational skills with the ability to juggle many moving parts simultaneously
      • Ability to work well under pressure and adapt in the face of ever-changing projects
      • Must have strong attention to detail and be a collaborative team player
      • Excellent written, verbal communication and presentation skills
      • Confident and credible with senior executives (client contacts)
      • Deep understanding of influencer marketing and social media industry, and the ever-evolving platforms.
      • Strong understanding of contract requirements
      • Positive, team driven attitudeADDITIONAL SKILLS:
        • Sales or brand partnerships experience
        • Strong desire to deliver the best results possible for clients
        • Proactive problem solver
        • Adaptive and able to remain calm under pressurePowered by JazzHRlwzVVayLTh

Keywords: SOCIALFLY, New York , Influencer Marketing Coordinator, Advertising , New York, New York

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