Director of Performance Marketing

Company: Lord + Taylor
Location: New York
Posted on: May 16, 2022

Job Description:

JOB TITLE: Dir of Performance Marketing, Lord & Taylor
REPORTS TO: VP Performance Marketing, Saadia Direct
BUSINESS/ LOCATION: Brand Headquarters, NYC
OVERVIEW: This position is responsible for driving innovative, actionable, and efficient performance marketing campaigns that build awareness and drive traffic, conversion sales and customer acquisition. The Dir of Performance Marketing will partner with the Ecommerce Team, and online and offline Marketing teams, to drive sales across all channels. They will be responsible for online customer acquisition/retention channels (paid Search and Shopping, SEO, Display, Affiliates, Paid Social) and online marketing initiatives
RESPONSIBILITIES:
- Manage online marketing programs (paid search, SEO, display, affiliates) to drive customer acquisition and total company sales
- Create comprehensive and integrated digital marketing campaigns to support company-wide initiatives including annual events, seasonal promotions, and ad hoc promotions
- Develop and execute strategies within each marketing program to improve program performance, grow sales, and acquire customers
- Evaluate and manage supporting agencies
- Devise and execute a comprehensive and integrated mobile first marketing strategy
- Collaborate cross functionally to ensure a cohesive marketing message across all customer touch points
- Develop and deliver regular reporting on program performance both online and in stores
- Understand and work with the company's Social Media strategy to help build brand and acquire customers through all paid channels
- Execute paid media strategy across existing social platforms including but not limited to Facebook, Twitter, Pinterest, Instagram, Tik Tok etc. Stay aware of new and emerging platforms and incorporate as appropriate
- Coordinate cross functionally to ensure the appropriate assets are developed and messaging is consistent while still being social appropriate
- Possess up-to-date knowledge of industry trends and applies best practices to existing problems
- Work with key business partners to manage Website Analytics Programs
- Monitor campaign effectiveness through analysis. Develop and maintain results tracking and reporting vehicles utilizing third party analysis software. Evaluate new tools and means to better measure results from existing marketing programs
- Develop and execute a robust test and learn program

QUALIFICATIONS:
- 8+ years Performance/Digital Marketing experience, including specific e-commerce experience.
- Must be self-sufficient and results-oriented, with strong hands-on Marketing background
- Attention to detail, ability to work independently in a fast-paced deadline-oriented environment necessary
- Previous experience managing outside resources including interactive marketing agencies required
- Strong Excel, Google Analytics, Adobe Omniture expertise required
- Is flexible in responding to organizational changes and business priorities.
- Works effectively under deadline pressure or in unusual or new work situations.
- Working knowledge of Capture One, Adobe Photoshop, Excel, Word, Outlook
EDUCATION:
Bachelor's degree required

Keywords: Lord + Taylor, New York , Director of Performance Marketing, Advertising , New York, New York