Marketing Associate

Company: Healthie
Location: New York
Posted on: May 16, 2022

Job Description:

Healthie is the comprehensive platform for health and wellness organizations. Startups, retail and gyms, nonprofits, clinics, and Fortune 500 companies use Healthie to scale their businesses and build long-term relationships with clients. Healthie's software includes electronic health record (EHR), telehealth, practice management, and client engagement solutions for providers and clients, and our robust API facilitates an ecosystem of developer build. The platform is used by thousands of organizations, and millions of API calls are generated each year. Healthie (gethealthie.com) is building healthcare software for the future - client-centric and preventative. Founded by Cavan Klinsky and Erica Jain who are on a mission to bring prevention to the heart of healthcare. We're looking for an experienced marketer to join our marketing team full-time. This is a full-time remote position, reporting directly to the Marketing Manager. What You'll Do: Create and maintain email marketing campaigns for prospects, through the customer lifecycle Collaborate across Sales & Success teams to create email templates, or automations where appropriate Leverage our free/premium content to power our lead generation model Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, social, email and events to drive qualified leads Identify and launch experiments to boost our acquisition and referral efforts Assist the CEO & Marketing Manager in maintaining a rich content calendar that attracts a qualified audience (including blog posts, whitepapers, reports, webinars, etc.) Build out our affiliate strategy to drive referrals from industry partners and existing customers, funneling referrals to customer onboarding Articulate & synthesize data to internal team members to drive informed decision making We're Looking For Someone Who: Brings 2-4 years of marketing experience, preferably with a B2B SaaS (healthcare industry a plus) Hands-on experience with email marketing platforms for email campaigns & automations (Active Campaign) Experience with B2B affiliate marketing software (preferred) Basic HTML and CSS skills (preferred) Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards Strong copywriting and messaging skills Understand the basics of data segmentation and data attribution Is analytical and comfortable analyzing campaign performance to make optimizations Thrives in a small company/early stage startup setting Skilled at prioritizing and managing multiple projects, taking initiative, and working collaboratively in a fast-paced environment Bonus points: passion for healthcare or experience working in the health tech space Compensation Band: $65k - $80k

Keywords: Healthie, New York , Marketing Associate, Advertising , New York, New York