Consulting Marketing - Alliances Marketing Specialist - National_Office
Location: New York
Posted on: May 17, 2022
Alliances Marketing Specialist (Enabling Senior Consultant)
Think a Big Four career is just spreadsheets, gray suits, and
corporate profits? Look again. Deloitte's full-service Marketing
Excellence organization is seeking collaborative creatives,
skillful strategists, and marketing masterminds to lead our
businesses in exciting new directions. If you're a Marketing and
Communications professional who sees the world differently, has a
strong knowledge of the human experience, finds opportunity where
others don't, and keeps a pulse on the next big trends, then become
our partner in growth. Together we'll discover new ways to
transform out-of-the-box ideas into measurable business results for
our clients and our company. If you're ready to make an impact,
join our team to see Deloitte differently.
Deloitte's Marketing Excellence team provides value to the U.S.
Firms by differentiating the Deloitte brand, driving Deloitte's
business priorities forward, innovating new marketing solutions,
and delivering distinct client experiences. We develop cutting-edge
marketing plans, creative assets, and unique experiences that
engage our clients; deliver on the strategy of our businesses in
the marketplace; and capture the hearts, minds, and loyalty of our
The Alliances Marketing Specialist combines marketing expertise and
digital experience with strong project management skills to execute
and deliver on integrated marketing campaigns. You will implement
on client-facing programs and develop sales enablement materials
for targeted offerings and industries to drive pipeline. You'll
collaborate with key stakeholders to clearly define requirements
and deliver expected results.
As the Alliances Marketing Specialist, you will be responsible for
managing defined alliances marketing programs to create internal
and external awareness of technology solutions in a fast-paced team
environment. In this hands-on role, you must have strong written
and oral communication skills with critical thinking and time
management abilities. This role supports Deloitte's Ecosystems &
Alliances (E&A) business strategy and collaborates with some of
the world's leading technology providers to address business
challenges and meet new market needs.
Work You'll Do
- Manage tactical execution of marketing programs which build
pipeline and eminence for alliance programs and drive business
growth for Deloitte's Alliances go to market initiatives
- Proactively manage project timelines and maintain processes to
deliver consistently high quality marketing materials
- Support the development of strategic messaging and positioning
to differentiate Deloitte and advance awareness of capabilities,
offerings, solutions and successes across the broader organization
and in the marketplace
- Create integrated marketing campaigns to differentiate
Deloitte. This includes creating collaborating with internal
resources to produce marketing content, and producing material
suites over various channels (digital, print, social, video, etc.)
to aid with local activation in targeted geographies
- Implement programs that deliver on annual and quarterly
marketing plans to meet business goals and work closely with
cross-functional teams to execute agile plans and support tracking
of alliance marketing investments
- Help manage programs supporting Deloitte's Ecosystems &
Alliances industry and offering portfolio strategy working closely
with industry marketing and alliance partner marketing teams
- Deliver effective marketing programs which build pipeline and
eminence for alliance programs and drive business growth for go to
- Track, monitor and measure the effectiveness of marketing
activities and contribute to the creation of ROI reports
- Produce deliverables including, thought leadership
(whitepapers, reports, surveys, etc.), Deloitte-hosted and
third-party events, externally facing videos and webcasts, speaking
opportunities for alliance leaders, social media and blogging, and
- Coordinate with supporting resources including graphic
designers and related knowledge management and/or web resources and
work with Deloitte's internal global network to get projects
completed and successfully promoted across member firms.
- Collaborate with country-based marketing professionals to
ensure alliances are positioning consistently as a global network
and service provider, with local expertise.
- Participate as a core member of the Deloitte E&A Marketing
team, sharing responsibility for cross-region campaigns and
- Implement programs in a cost-effective manner to achieve
desired business goals.
- Support and manage other assigned global marketing projects as
requested, including programs and events
- Bachelor's degree in marketing or related field
- 5+ years of professional B2B marketing experience in technology
or professional services
- Strong performance in developing, managing and executing
multichannel marketing and demand generation campaigns
- Experience in designing and executing B2B content marketing and
- Experience in working closely creative and agency resources in
support of campaign development and execution
- High proficiency with MS Excel, Word, and PowerPoint
- Up to 25% travel required
- Experience with digital and technology alliance marketing
- Experience working with a team in a virtual mode with remote
- Track record of achieving success in a matrixed
- Agile marketing experience
- Ability to synthesize information to create succinct materials;
familiarity with integrating various technologies and tools to
support marketing efforts
- Strong written and oral communications skills
- Strong negotiation, project management and problem-solving
skills; flexibility and adaptability
- Demonstrable project management skills and ability to
prioritize multiple tasks simultaneously
Must be able to work in the United States without the need for
sponsorship now or in the future.
How you'll grow
At Deloitte, our professional development plan focuses on helping
people at every level of their career to identify and use their
strengths to do their best work every day. From entry-level
employees to senior leaders, we believe there's always room to
learn. We offer opportunities to help sharpen skills in addition to
hands-on experience in the global, fast-changing business world.
From on-the-job learning experiences to formal development programs
at Deloitte University, our professionals have a variety of
opportunities to continue to grow throughout their career. Explore
Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization.
We value our people and offer employees a broad range of benefits.
Learn more about what working at Deloitte can mean for you.
Our positive and supportive culture encourages our people to do
their best work every day. We celebrate individuals by recognizing
their uniqueness and offering them the flexibility to make daily
choices that can help them to be healthy, centered, confident, and
aware. We offer well-being programs and are continuously looking
for new ways to maintain a culture where our people excel and lead
healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This
purpose defines who we are and extends to relationships with our
clients, our people and our communities. We believe that business
has the power to inspire and transform. We focus on education,
giving, skill-based volunteerism, and leadership to help drive
positive social impact in our communities. Learn more about
Deloitte's impact on the world.
We want job seekers exploring opportunities at Deloitte to feel
prepared and confident. To help you with your interview, we suggest
that you do your research: know some background about the
organization and the business area you're applying to. Check out
recruiting tips from Deloitte professionals.
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