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Brand Marketing Specialist

Company: We're Hiring
Location: New York
Posted on: May 17, 2022

Job Description:

Job DescriptionA fast-growing B2B2C company provides intelligent software solutions and business development to some of the most prominent fitness coaches and other health professionals worldwide. Thanks to our fast-growing revenue stream with double-digit monthly growth rates - we're now looking for a Social Media Expert to assist our coaches and Key Account Managers with effective marketing strategies. Join us and be a part of our growth in the UK, Sweden, Germany, Denmark, and now we recently launched our software in NYC and LA! SOUNDS EXCITING HUH?! Become the first SoMe expert to join our team in NYC and read more about what this entails below. Why do we need you? We partner with coaches from various niches in the health and fitness industry. Attracting clients depends on the target segment; however, a common denominator is the use of social media channels. The social media channels are utilized for lead generation, which funnels through landing pages and leads forms created by us. The vast amount of client leads are attracted using channels like Instagram and Facebook, where both organic and paid content is conceptualized, created, managed, and monitored by the marketing team. The leads are then converted into clients by our coaches themselves or our in-house telemarketing department.Who are you? As a Social Media Specialist, you must have experience building brands and generating leads from organic social media content. We are seeking a talented, structured, and creative individual who has a deep understanding of social media marketing. You have an eye for detail and the know-how to combine innovative thinking and data to devise effective marketing campaigns. Additionally, you have an in-depth knowledge of branding and can guide the coach to create a consistent brand and differentiate from competitors. Furthermore, you are up to date on the latest trends and features on social media and have the know-how to implement them to gain a more extensive reach while generating qualified leads. Your job will not be creating SoMe content but guiding others on how to do so effectively. You'll be based in our NYC office, supporting the US market and joining as the first SoMe expert but with the prospect of growing the team. You will collaborate with the Performance Marketing team, who will participate simultaneously. Lastly, you are probably interested in fitness or other forms of workout, or perhaps you are keen on a healthy lifestyle. Responsibilities:

  • Create guidelines for effective social media campaigns tailored to achieve our clients' goals.
  • Maintain a high level of up-to-date knowledge of best practices within social media.
  • Effectively analyze marketing strategies and proactively offer suggestions for improvements.
  • Educate Key Account Managers on marketing strategies and the newest social media trends.
  • Work collaboratively with the marketing team to ensure that organic social media strategies are aligned with paid ads initiatives. Qualifications:
    • Experience with social media from a similar position and in-depth knowledge of building strong brands and growing accounts on Instagram.
    • Superior understanding of social media channels, branding, and digital marketing principles
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and generate leads.
    • Independent and good social skills. The social media team works closely together, but some tasks are also done individually, so you must thrive in these conditions.
    • Ability to stay structured and perform in a multicultural, high-paced working environment
    • Native ability in written and spoken English is a requirement. Excellent writing skills are essential as you will be responsible for written content for internal and external use.
    • Basic graphic design skills either with the Adobe package or CanvaYou become part of a dynamic team.We are a profitable, well-funded, and fast-growing young SaaS B2B2C company that provides a service for personal trainers, dieticians, and particularly motivational brands. We are ambitious and attentive, and we share a passion for helping our customers succeed through a partnership based on respect, insight, and technological solutions. We help our partners keep track of clients and facilitate making diet and exercise plans. Together with our partners, we have helped our end users lose over 300,000kg - and now you get the chance to join us on this unique journey.We care about your privacy, personal data, and information. We commit to an inclusive recruitment process and equal opportunity for all our job applicants. Please see our privacy policy for specific details on how your data and information are processed during any recruitment process.Specific to EU applicants:We will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. We rely on the lawful basis of Art. 6 (1) (b) of the GDPR to process the information provided by you in the recruitment process.Specific to California applicants:We will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. Powered by JazzHRdwKru5JVdd

Keywords: We're Hiring, New York , Brand Marketing Specialist, Advertising , New York, New York

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