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Product Marketing Manager

Company: CoCreativ
Location: New York
Posted on: May 16, 2022

Job Description:

Globaledit, a division of CoCreativ, is looking for a passionate Product Marketing Manager to join our growing marketing team. We are the leading provider of a powerful SaaS platform that optimizes and accelerates creative production. CoCreativ is a family of integrated creative production companies based in New York City and Los Angeles with a well-established client base. Our Clients include leading fashion brands, retailers, and entertainment companies - including Morphe Cosmetics, L.L. Bean, Old Navy, and NBC.You are someone with a background in product strategy, product marketing, and customer marketing, primarily within a B2B SaaS environment. Ideal candidates will thrive in working through the opportunities to elevate the Creative process of global teams and individual creators. You will forge strong partnerships with account management, customer success, and sales teams while working closely with product managers to define and drive all aspects of product go-to-market, customer engagement programs, and team training & enablement across our platform verticals. Ability to work cross-functionally, facilitate stakeholder alignment, and translate technical capabilities into compelling customer marketing is critical for success.The Product Marketing Manager will also work closely with the VP of Product and Marketing to lead strategic projects that drive impact across the growing business segments. Globaledit is a dynamic, fast-paced environment with a small-high performing team. Adaptability, humility, and a strong bias for action are key attributes for this role.Responsibilities:

  • Partner with Product Managers to lead go-to-market for new value streams, including strategy, training, product adoption, and advocacy
  • Manage feature rollouts developing segment/persona-based messaging, assets, and training materials
  • Develop and execute customer engagement and cross-channel campaigns across the customer lifecycle
  • Own campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization.
  • Collect and codify customer needs and insights, perform market and competitor research, and analytics deep dives to influence product strategy and measurement
  • Partner with cross-functional teams to create compelling customer stories, thought leadership, product videos, webinars, and assets
  • Partner with cross-functional teams; sales, account management, and CSX with customer communication and messaging Requirements
    • Minimum 3 years of PMM experience
    • 5+ years professional experience working across Strategy, Product Marketing, or Customer Marketing
    • B2B SaaS experience preferred
    • A/B testing experience
    • Ability to execute marketing campaigns across lifecycle, from strategy, activation to measurement
    • Proven track record of defining and delivering innovative go-to-market campaigns that drive long-term results
    • Experience creating and leading product training and enablement programs
    • Experience developing and conducting customer research and interviews
    • Outstanding communication skills, both verbal and written
    • Self-starter, innovator, consistently raises the bar, while executing deliverables on time
    • Project/ change management and collaboration skills in a fast-paced, cross-functional environment
    • Team player - willing to pull their sleeves up, no job too big or too small Good to have
      • Agency or creative production experience
      • Product Management experience
      • Good familiarity and understanding of various software SaaS platforms in Sales, Marketing, and digital asset management such as PPM, CMS, PIM, DAM, DRM.
      • Experience with Google Analytics, Mixpanel, Segment, SQL, Python
      • SEO, SEM, Programmatic experience BenefitsWe offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, commuter benefits, and employee discounts as well as PTO, summer Fridays and regular office events to celebrate our teams. We have a beautiful workspace which includes two patio decks and open gallery space.

Keywords: CoCreativ, New York , Product Marketing Manager, Advertising , New York, New York

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