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Senior Product Marketing Manager, Solutions

Company: SimilarWeb
Location: New York
Posted on: May 16, 2022

Job Description:

Similarweb is the most trusted platform for understanding online behavior. Millions of people rely on Similarweb insights daily as the ground truth for their knowledge of the digital world. We empower anyone - from the curious individual to the enterprise business leader - to make smarter decisions by understanding why things happen across the digital ecosystem. -We raised over $240M and have 1000 employees across 11 global offices. In May 2021, we began trading on the New York Stock Exchange (NYSE), and we couldn't have done it without each and every one of our Similarwebbers. We are looking for a Senior Product Marketing Manager, Solutions: (Open in London, UK, New York City, Reston, VA or Burlington, MA, Remote in our different US East Coast Hubs) Snr Product Marketing Manager, Solutions The Product Marketing function at Similarweb is recognized for the value we deliver by building the narrative for our products and positioning value for our audiences. As a result both the team and the company are growing strongly, and need rockstar product marketing leaders and great storytellers to drive even more impact in 2022 and beyond. What's the job? Collectively we help our audiences understand how Similarweb's products solve the world's digital intelligence problems -- turning our customers into data-driven superheroes that can drive business decisions and outcomes from our solutions. - You will build and evolve a strong narrative about your product areas to your audiences, closely collaborating with marketing, solutions, product and sales colleagues to drive excitement for these both internally and externally. You will be measured ultimately on the ARR revenue growth generated through your initiatives and deliverables. Who are we looking for? You'll be expected to think and act both strategically and tactically, from the creation of plans to strong hands on execution. You'll be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail while favoring improvement over perfection. You'll be a strong storyteller and have a talent for positioning and messaging products to engage your audiences. You'll have the strong attention to detail required to communicate value with strong clarity. - Responsibilities and deliverables

  • Building a deep understanding of our customers & their use cases, Similarweb's value proposition, the market, and the competition -
  • Build product positioning, messaging and marketing strategy (based on market factbase and data analysis) -
  • Proactively tailor that messaging to different stages in the buyer journey
  • Launch products globally and manage the overall success with a cross functional team of product managers, marketers, business managers, and salespeople
  • Ensure all product related content communicates the value of our platform in our customers' language, including: website, sales collateral, newsletters, webinars, in-app messaging, product videos, case studies, blog posts, and more
  • Win over customers and prospects with product advocacy & evangelism. Regularly utilize a variety of marketing assets & channels that works best for marketing your product to your audience
  • Work with our Product Education team to create relevant content that successfully educates customers how to onboard and regularly get value from the product -
  • Drive revenue impact in your product marketing activities and campaigns and innovate new ideas and tactics that could be adopted by the broader Product Marketing team
  • Work closely with: Solutions & Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
  • Initiate and drive monthly and quarterly planning processes
  • Create new templates and processes on behalf of the Product Marketing team where you identify they are needed - and once approved, roll them out - You'll also need to have:
    • 5+ years of experience in product marketing
    • Experience in a fast paced B2B SaaS or DaaS company, or relevant marketing/industry experience -
    • A degree from one of the top international universities
    • The ability to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines -
    • Team skills, strong at building relationships across a matrix organization
    • Analytical thinker, problem solving, planning and execution skills
    • Motivated & hard working
    • Ability to be flexible and adapt to change Similarweb is a global company that strives to create a workplace reflective of the communities we serve, where individuals are empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day. This position may be based in one of several locations. If your position will be based in SimilarWeb's New York City office or will require travel to the New York City office, your offer will be contingent upon proof of COVID-19 vaccination, as required by the New York City Commissioner of Health and Mental Hygiene.

Keywords: SimilarWeb, New York , Senior Product Marketing Manager, Solutions, Advertising , New York, New York

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