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Vice President, Active Marketing Content Strategy

Company: Blackrock, Inc.
Location: New York
Posted on: May 16, 2022

Job Description:

DescriptionAbout this roleAbout UsBeing a part of BlackRock means being a part of a community of smart, ambitious people who are tackling some of the world's most complex financial challenges. And our founder-led culture has maintained its entrepreneurial feel - we work hard, we work fast and we work with purpose.BlackRock helps millions of people and the world's largest institutions and governments reach their investing goals. We challenge businesses to reach higher standards by leading with purpose and promoting policies and practices that support long-term value creation.About this roleThis is a new role responsible for developing and implementing a content strategy across BlackRock's active fund business to support our global growth. Partnering directly with investment, marketing, and distribution teams, he or she will lead a new effort that sources and produces thought-provoking content in modern formats. The goal is to deliver the full breadth of our investment expertise in new and exciting ways to our existing and potential clients across channels. Crucial to this role will be the ability to orchestrate progressive content creation techniques, as well as coordination across all BlackRock active investment teams, and partnership with marketing channel owners for scaled distribution.Key responsibilities will include:

  • Form a close partnership with stakeholders and content creators across one of BlackRock's active engines, the Portfolio Management Group (PMG), to influence content ideation and development, with an eye towards creative execution
  • Work closely with these teams on the curation of content and be their single-entry point into Global marketing and distribution teams from a content perspective to ensure effective and scaled distribution
  • Work with BlackRock's relationship managers in distribution teams to identify the content needed to create value for specific client types (C-suite, fund buyers, financial advisors, etc.), and funnel this information to content creators within PMG
  • Create a framework for delivering the content assets needed by marketing colleagues to distribute effectively
  • Identify and create original content that is absent, but would be of value for our clients
  • Own and maintain a PMG-wide content calendar to enable effective execution of the content strategy
  • Maintain deep knowledge of the key investment views, themes, and commercial opportunities that are a priority of the active business
  • Continuously look to add further value through content and evolve the content strategy and rationalize editorial priorities through diligent analysis of content metricsSkills and experience required:
    • 6+ years of experience in working in a content or product role within financial services
    • Expert in the art of creating engaging, but substantive, short form copy, and understanding of the power of storytelling
    • Confidence to challenge how things are done to ensure continuous innovation and optimization of the team's strategy
    • Excellent project management skills, including an ability to exert influence and move projects forward in a complex environment
    • Strong verbal and written communication skills
    • Desire to excel in a fast-paced environment where deliverables may change as the strategy evolves
    • Broad understanding of the asset management industry, investment concepts across asset classes and capital market / macroeconomic trends Our benefits

      To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. About BlackRockAt BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. -Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.For additional information on BlackRock, please visit - -- Instagram: -@blackrock - Twitter: @blackrock -- LinkedIn: BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Keywords: Blackrock, Inc., New York , Vice President, Active Marketing Content Strategy, Advertising , New York, New York

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