Salesforce Marketing Cloud Specialist
Company: Zoetis
Location: Parsippany
Posted on: May 16, 2022
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Job Description:
We are seeking a creative, action-oriented, results-driven
Marketing Automation Specialist who will be able to drive and
develop Marketing Automation at Zoetis Petcare in all of its
different facets. In your role, you will be leveraging the
Salesforce Marketing Cloud to generate, and score leads, nurture
them with relevant content, evaluate the performance of individual
campaigns and collaborate with agencies and other internal and
external stakeholders. Through your work, you will have the
opportunity to play a strategic role at Zoetis Petcare and help
transform the Marketing & Sales function at an industry-leading
animal health company. The ideal candidate: Highly experienced in
Marketing Automation as well as the Salesforce Marketing Cloud
Energized by nurturing leads and improving conversion and loves
launching and optimizing email drip campaigns Data-driven and
analytical and can easily manipulate data sets to derive valuable
insights and create actionable reports Experienced with leveraging
content to increase conversion and retention and familiar with key
levers of content optimization Competent in understanding and
articulating the nuances of marketing automation stack Someone who
thrives in a fast-paced, collaborative and transparent environment
A self-starter with an entrepreneurial mindset, dedicated to
innovation and continuous improvement Passionate about all things
digital and cutting-edge marketing technology A team-oriented
person with a positive attitude and enthusiasm for learning
Responsibilities: The candidate must be able to work with and
further develop the existent Salesforce Marketing Cloud to help
build Marketing Automation Capabilities at Zoetis. This includes
the following tasks: Closely work with the internal Analytics and
Marketing teams to generate relevant leads and establish a robust
scoring system for these leads Collaborate with internal Marketing
as well as external agencies to develop meaningful content and
campaigns to nurture available leads Help analyze performance of
campaigns on a daily/weekly basis and use this data to constantly
evolve and improve results Review external market trends as well as
new application releases to identify new features that can further
improve internal Marketing Automation capabilities Help enable
Marketing and Sales staff in the use of Marketing Automation
solutions to reduce reliance on outside partners Partner with the
US Business Analytics team to bring Marketing and Sales Cloud data
into Azure for Tableau reporting to facilitate monthly
reporting/dashboard for Marketing to monitor/manage effectiveness
of campaigns Education and Experience 4-8 years of Digital
Optimization or Marketing Automation experience, primarily for B2B
though some B2C practices may be relevant Bachelor---s degree
Proven track record of driving increase in new user acquisition,
conversion and retention through utilizing marketing automation and
tech stack Knowledgeable in current practices, trends and
technology used in digital marketing and sales Experienced in
collaborating with (digital) agencies and comparable external
marketing partners Excellent project management and time management
skills Strong written and interpersonal communication skills
Self-motivated, detail-oriented, comfortable in an environment of
changing priorities Independent thinker, able to work effectively
with limited supervision Demonstrated business acumen Technical
Skills Requirements Familiarity with Marketing Automation tools and
techniques including but not limited to lead generation and
scoring, campaign and content development and campaign performance
analytics Experience with Salesforce Marketing Cloud Experience
with analytics tools like Adobe Analytics & Target, Facebook
Audience Insights, Google Analytics, Tableau Proficiency in Excel
and deriving high-impact insights from raw data
Keywords: Zoetis, New York , Salesforce Marketing Cloud Specialist, Advertising , Parsippany, New York
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