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Salesforce Marketing Cloud Specialist

Company: Zoetis
Location: Parsippany
Posted on: May 16, 2022

Job Description:

We are seeking a creative, action-oriented, results-driven Marketing Automation Specialist who will be able to drive and develop Marketing Automation at Zoetis Petcare in all of its different facets. In your role, you will be leveraging the Salesforce Marketing Cloud to generate, and score leads, nurture them with relevant content, evaluate the performance of individual campaigns and collaborate with agencies and other internal and external stakeholders. Through your work, you will have the opportunity to play a strategic role at Zoetis Petcare and help transform the Marketing & Sales function at an industry-leading animal health company. The ideal candidate: Highly experienced in Marketing Automation as well as the Salesforce Marketing Cloud Energized by nurturing leads and improving conversion and loves launching and optimizing email drip campaigns Data-driven and analytical and can easily manipulate data sets to derive valuable insights and create actionable reports Experienced with leveraging content to increase conversion and retention and familiar with key levers of content optimization Competent in understanding and articulating the nuances of marketing automation stack Someone who thrives in a fast-paced, collaborative and transparent environment A self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvement Passionate about all things digital and cutting-edge marketing technology A team-oriented person with a positive attitude and enthusiasm for learning Responsibilities: The candidate must be able to work with and further develop the existent Salesforce Marketing Cloud to help build Marketing Automation Capabilities at Zoetis. This includes the following tasks: Closely work with the internal Analytics and Marketing teams to generate relevant leads and establish a robust scoring system for these leads Collaborate with internal Marketing as well as external agencies to develop meaningful content and campaigns to nurture available leads Help analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results Review external market trends as well as new application releases to identify new features that can further improve internal Marketing Automation capabilities Help enable Marketing and Sales staff in the use of Marketing Automation solutions to reduce reliance on outside partners Partner with the US Business Analytics team to bring Marketing and Sales Cloud data into Azure for Tableau reporting to facilitate monthly reporting/dashboard for Marketing to monitor/manage effectiveness of campaigns Education and Experience 4-8 years of Digital Optimization or Marketing Automation experience, primarily for B2B though some B2C practices may be relevant Bachelor---s degree Proven track record of driving increase in new user acquisition, conversion and retention through utilizing marketing automation and tech stack Knowledgeable in current practices, trends and technology used in digital marketing and sales Experienced in collaborating with (digital) agencies and comparable external marketing partners Excellent project management and time management skills Strong written and interpersonal communication skills Self-motivated, detail-oriented, comfortable in an environment of changing priorities Independent thinker, able to work effectively with limited supervision Demonstrated business acumen Technical Skills Requirements Familiarity with Marketing Automation tools and techniques including but not limited to lead generation and scoring, campaign and content development and campaign performance analytics Experience with Salesforce Marketing Cloud Experience with analytics tools like Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau Proficiency in Excel and deriving high-impact insights from raw data

Keywords: Zoetis, New York , Salesforce Marketing Cloud Specialist, Advertising , Parsippany, New York

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