Email Marketing Manager
Company: Kinship
Location: New York
Posted on: May 16, 2022
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Job Description:
Who We Are Kinship is here to help everyone pet parent like a
pro. Why? Because our pets make us better humans, and we owe them
the best possible care. As the premier partner to a new generation
of pet parents, we use our data, products, and services to help
people be the best pet parents they can be. And we unite
changemakers in pet care to break down barriers, open new doors,
share insights, and advance our collective knowledge. All so we can
reimagine the pet parenting experience, up people---s confidence,
and help the world find better ways to care. Kinship Is a Coalition
That Includes Adopt-a-Pet, the destination for finding homes for
homeless pets; we help animal shelters, humane societies, SPCAs,
pet rescue groups, and pet adoption agencies connect their homeless
pets to millions of adopters a month Our world-leading Wisdom Panel
--- genetic health screening and DNA testing for dogs The
award-winning Whistle --- GPS dog tracker and health monitor Pet
Insight Project, our ground-breaking science team that uses AI to
turn billions of data points into actionable insights VETINSIGHT---
which gives modern pet parents the veterinary and wellness guidance
needed to make smarter, more informed health decision for their
pets. The Wildest , the destination that helps pet parents keep
their cool in the wild world of pet parenting GoodFriend, our
recently-launched marketplace for all your pet---s people PetStory
, our platform that curates top services for pet parents in Russia
FluffyGo , the mobile-first platform is a one-stop solution for
science-minded pet parents in China LEAP VENTURE STUDIO , our
accelerator that supports innovators and start-ups, allowing
Kinship to bring new solutions to pet parents Together, these teams
and more work to set new standards in pet care. And, as a part of
Mars Petcare, they work to create a better world for pets. Learn
more at www.kinship.co . OUR TEAM Kinship---s GoodFriend team has
launched a game-changing platform for Pet Care Providers and Pet
Parents. For pet parents, GoodFriend is a single, digital
destination to find and book expert pet care services from local
professionals. For pet care professionals, GoodFriend drives new
customers to their business and provides new ways to communicate
with pet parents. The GoodFriend team is comprised of award-winning
entrepreneurs, savvy marketing professionals, and brilliant
business minds, all with a shared passion for pets. Our diverse set
of experiences allows us to collaborate with open minds, puppy-like
curiosity, and infectious excitement as we work to create a better
world for pets and pet parents. In this role, you will be
responsible for planning, developing, and executing the email
marketing strategy while ensuring that GoodFriend business goals
are met. You are a team player, who excels at collaborating,
partnering, and influencing decision-making at all levels of the
organization. This role reports to the Director of Marketing for
GoodFriend. HOW YOU---LL HELP EVERYONE PET PARENT LIKE A PRO Own
strategy, execution, and implementation of personalized/dynamic
transactional email user journeys as well as testing and
report-backs Proactively partner with Brand and Product
counterparts to develop, lead and execute email strategies and
ensure support for the program roadmap and goals Oversee and manage
transactional SMS program to meet Provider needs Set and manage
best practices for list maintenance, welcome and win-back series,
triggers, and testing framework Develop documentation and
processes, A/B tests, and promotions that succeed through email.
Proofread all communications for clarity, grammar, and spelling
Collaborate with the social media, advertising, and SEO teams to
identify email acquisition opportunities Own organic list growth
initiatives, develop KPIs, test and learn strategies, and lead gen
campaigns Create dashboards and reporting for the team and senior
leadership THE PRO WE---RE LOOKING FOR Technical Skills As Kinship
people, we have three pillars that set out how we aim to bein our
everyday work, and in how we approach each other. We call these our
Cultural Pillars. In all of the roles that we hire for, we look for
people who are Optimistic, Purposefully Inquisitive, and Open to
All. And for this role, you---ll also need these skills to knock it
out of the dog park: 5 years experience as an Email marketing
manager or CRM marketing manager Experience managing transactional
emails and programs 2 years experience in CRM/audience management
including ownership of the logic/criteria strategy for audience
segmentation Experience with ESP integrations, lead nurturing,
automations, triggers, email compliance, and analytics Extensive
experience using Iterable including building emails and performing
QA Proficient in marketing automation technology Demonstrated
ability to work in a startup or other fast-paced environment. JOIN
OUR PROS Unique opportunities for a customizable career within pet
care A super collaborative, flat work environment with direct
access to our senior leadership team Work from the hottest cities
across the world Dog-friendly workplaces Medical, dental, vision,
401k match, and pet benefits for you and your family Unlimited paid
time off Flexible work opportunities Parental leave for the birth
or adoption of your new human child (and fur baby) Discounts on pet
products, services, nutrition and veterinary wellness plans Welcome
kits with pet merch & Kinship swag An extensive onboarding program
with a chance to meet all of our leaders across Kinship
Keywords: Kinship, New York , Email Marketing Manager, Advertising , New York, New York
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