Email Marketing Manager

Company: Kinship
Location: New York
Posted on: May 16, 2022

Job Description:

Who We Are Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, up people---s confidence, and help the world find better ways to care. Kinship Is a Coalition That Includes Adopt-a-Pet, the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month Our world-leading Wisdom Panel --- genetic health screening and DNA testing for dogs The award-winning Whistle --- GPS dog tracker and health monitor Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights VETINSIGHT--- which gives modern pet parents the veterinary and wellness guidance needed to make smarter, more informed health decision for their pets. The Wildest , the destination that helps pet parents keep their cool in the wild world of pet parenting GoodFriend, our recently-launched marketplace for all your pet---s people PetStory , our platform that curates top services for pet parents in Russia FluffyGo , the mobile-first platform is a one-stop solution for science-minded pet parents in China LEAP VENTURE STUDIO , our accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents Together, these teams and more work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co . OUR TEAM Kinship---s GoodFriend team has launched a game-changing platform for Pet Care Providers and Pet Parents. For pet parents, GoodFriend is a single, digital destination to find and book expert pet care services from local professionals. For pet care professionals, GoodFriend drives new customers to their business and provides new ways to communicate with pet parents. The GoodFriend team is comprised of award-winning entrepreneurs, savvy marketing professionals, and brilliant business minds, all with a shared passion for pets. Our diverse set of experiences allows us to collaborate with open minds, puppy-like curiosity, and infectious excitement as we work to create a better world for pets and pet parents. In this role, you will be responsible for planning, developing, and executing the email marketing strategy while ensuring that GoodFriend business goals are met. You are a team player, who excels at collaborating, partnering, and influencing decision-making at all levels of the organization. This role reports to the Director of Marketing for GoodFriend. HOW YOU---LL HELP EVERYONE PET PARENT LIKE A PRO Own strategy, execution, and implementation of personalized/dynamic transactional email user journeys as well as testing and report-backs Proactively partner with Brand and Product counterparts to develop, lead and execute email strategies and ensure support for the program roadmap and goals Oversee and manage transactional SMS program to meet Provider needs Set and manage best practices for list maintenance, welcome and win-back series, triggers, and testing framework Develop documentation and processes, A/B tests, and promotions that succeed through email. Proofread all communications for clarity, grammar, and spelling Collaborate with the social media, advertising, and SEO teams to identify email acquisition opportunities Own organic list growth initiatives, develop KPIs, test and learn strategies, and lead gen campaigns Create dashboards and reporting for the team and senior leadership THE PRO WE---RE LOOKING FOR Technical Skills As Kinship people, we have three pillars that set out how we aim to bein our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you---ll also need these skills to knock it out of the dog park: 5 years experience as an Email marketing manager or CRM marketing manager Experience managing transactional emails and programs 2 years experience in CRM/audience management including ownership of the logic/criteria strategy for audience segmentation Experience with ESP integrations, lead nurturing, automations, triggers, email compliance, and analytics Extensive experience using Iterable including building emails and performing QA Proficient in marketing automation technology Demonstrated ability to work in a startup or other fast-paced environment. JOIN OUR PROS Unique opportunities for a customizable career within pet care A super collaborative, flat work environment with direct access to our senior leadership team Work from the hottest cities across the world Dog-friendly workplaces Medical, dental, vision, 401k match, and pet benefits for you and your family Unlimited paid time off Flexible work opportunities Parental leave for the birth or adoption of your new human child (and fur baby) Discounts on pet products, services, nutrition and veterinary wellness plans Welcome kits with pet merch & Kinship swag An extensive onboarding program with a chance to meet all of our leaders across Kinship

Keywords: Kinship, New York , Email Marketing Manager, Advertising , New York, New York