Digital Marketing Manager (Remote)

Company: Inspectorio
Location: New York
Posted on: May 17, 2022

Job Description:

About Us Inspectorio is a cloud-based SaaS solution focused on creating a dynamic and risk-assessment based Quality and Compliance program with the goal of generating more sustainable and transparent supply chains. Our network is a one-stop-shop platform where all key stakeholders in the production process can connect to execute, monitor, and report on Quality and Compliance activities. Our products provide digitization, automation, transparency, and traceability, with a strong focus on advanced analytics & Machine Learning. This enables us to leverage customer data for predictive insights and dynamic risk-based interventions. Founded in 2016, Inspectorio set out to revolutionize the supply chain industry. Today, we work with many of the world---s leading brands and retailers, and thousands of vendors and factory organizations across the globe to bring unparalleled levels of visibility, transparency, and accuracy to their quality, sustainability, and compliance initiatives Job Summary We're looking for a talented, ambitious Digital Marketing Manager to join our team at Inspectorio. You are a great fit if you have a background in B2B SaaS and have experience planning, developing and executing paid digital marketing programs in fast-paced, high-growth environments. You have experience leading programs across paid social, search, email and display. You have hands-on experience using solutions and tools from LinkedIn, Google, Facebook, YouTube and others. You will have the opportunity to work on innovative campaigns with a focus on implementing successful demand generation programs. You will be supported as you put in place strategies, processes, and structure to help us grow. You will be one of four new starters in our global marketing team and complementing a team based across five continents. You will work closely with your marketing colleagues across our Content, Creative, and Product Marketing functions and with the revenue team to take our demand engine to new heights. Responsibilities Demand Generation/Digital Acquisition: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound influenced revenue Leadership, Strategy, and Project Management: Work directly within the tools (LinkedIn Ads, Facebook Business Manager, Google Ads, YouTube etc) to build out ad campaigns including ad targeting, budgets, remarketing approaches and more Work collaboratively with your colleagues for ad targeting, ad copy, the creation of assets and more Data Analysis and Reporting: Analyze performance and report on results, including campaign results, data insights and spend/targeting recommendations. Rapidly iterate on strategy based on findings Revenue Accountability: Be accountable to revenue results SEO: Accountable for search engine optimisation performance. Ensure we adhere to best practices from an on-page, off-page and technical SEO point of view. In collaboration with colleagues, manage the lead nurturing strategy Content distribution and syndication: Identify new channels where we can reach our target audience and build demand Conversion rate optimization: You are used to experimenting with colours, layouts, word lengths and more to get people to convert In collaboration with colleagues, suggest content to help us succeed with our digital campaigns Manage ABM strategy from a demand perspective Requirements Bachelor---s degree in related field (communications, marketing, business) or equivalent work experience 5-7 years' experience in B2B SaaS demand generation, including leveraging digital channels to enhance brand awareness and drive leads and revenue A strong analytical background, with experience synthesizing data and analyzing it to test hypothesis or make decisions Humbleness --- you are collaborative, admit you are not always right and are a valued partner to our marketing team and Inspectorio as a whole Team player with exceptional communication and interpersonal skills Ability to operate and excel at strategic as well as tactical levels. As this is a hands-on role with no direct reports (right now), there must be a willingness to roll up your sleeves to get the job done Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems, present findings and offer solutions Ability to develop and optimize marketing strategies across key channels: SEO/SEM, Paid social, email, owned web media, and third-party Benefits Why it would be awesome to work with us PERKS Competitive Salary At Inspectorio, we only work with the best of the best. That---s why, if we invite you to join us, it---s because we recognize your amazing skills, value, and potential. It probably wasn---t easy for you to become this awesome, so we make sure to reward you for it. Full Project Ownership Are you an inventor? Want to start a new internship program? How about a soccer tournament? Or a whole new department within the company? Whatever it is that you want to do, we---re here to listen, and if your idea is good, we---ll give you all the resources you need to make it happen. When any Inspectorian wins, we all win. Personal and Professional Growth Inspectorians are our most valuable resource, so we make sure to invest heavily in them. All Inspectorians are eligible for funding to attend conferences, take courses, present their research, and more. This on top of the continuous mentoring and guidance you---ll receive guarantees you---ll grow as a professional and as a human while at Inspectorio. Fun, Fun, Fun We put our money where your smiles are. Company-sponsored trips, weekly parties, sporting events, and more. We make sure that Inspectorians enjoy coming to work by promoting as much fun as we can. International Work Experience We are going to take over the world Perhaps not quite, but we are a global company that thrives from the interactions between our different offices. Join us to work alongside Belarusians in Vietnam, Mexicans in Minsk, Filipinos in China and more. Our Values EXCELLENCE We pursue mastery and craftmanship. ---Good enough--- is our enemy. We have a thirst and desire for knowledge and continuous improvement because there---s always an opportunity to be better. We always find time to help and learn from others. AUTONOMY We act independently when we recognize an opportunity for improvement. We seek guidance, alignment, and clear goals instead of orders or hand-holding. We self-assess the quality and impact of our work, identify opportunities to improve and make changes proactively. COURAGE We share our opinion and insights, even if it---s uncomfortable. We are candid and direct with everyone we work with. We are willing to experiment and try something new, even if we---re not sure it will succeed. HUMBLENESS We crave opportunities to learn from the people around us. We focus on listening to other perspectives because we know we don---t have all the answers or best solutions. We recognize that vanity and ego are the enemies of great ideas and outstanding products.

Keywords: Inspectorio, New York , Digital Marketing Manager (Remote), Advertising , New York, New York