Digital Marketing Manager (Remote)
Company: Inspectorio
Location: New York
Posted on: May 17, 2022
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Job Description:
About Us Inspectorio is a cloud-based SaaS solution focused on
creating a dynamic and risk-assessment based Quality and Compliance
program with the goal of generating more sustainable and
transparent supply chains. Our network is a one-stop-shop platform
where all key stakeholders in the production process can connect to
execute, monitor, and report on Quality and Compliance activities.
Our products provide digitization, automation, transparency, and
traceability, with a strong focus on advanced analytics & Machine
Learning. This enables us to leverage customer data for predictive
insights and dynamic risk-based interventions. Founded in 2016,
Inspectorio set out to revolutionize the supply chain industry.
Today, we work with many of the world---s leading brands and
retailers, and thousands of vendors and factory organizations
across the globe to bring unparalleled levels of visibility,
transparency, and accuracy to their quality, sustainability, and
compliance initiatives Job Summary We're looking for a talented,
ambitious Digital Marketing Manager to join our team at
Inspectorio. You are a great fit if you have a background in B2B
SaaS and have experience planning, developing and executing paid
digital marketing programs in fast-paced, high-growth environments.
You have experience leading programs across paid social, search,
email and display. You have hands-on experience using solutions and
tools from LinkedIn, Google, Facebook, YouTube and others. You will
have the opportunity to work on innovative campaigns with a focus
on implementing successful demand generation programs. You will be
supported as you put in place strategies, processes, and structure
to help us grow. You will be one of four new starters in our global
marketing team and complementing a team based across five
continents. You will work closely with your marketing colleagues
across our Content, Creative, and Product Marketing functions and
with the revenue team to take our demand engine to new heights.
Responsibilities Demand Generation/Digital Acquisition: Plan,
implement, and measure multi-channel demand generation programs to
drive brand awareness, inbound pipeline generation, and accelerated
inbound influenced revenue Leadership, Strategy, and Project
Management: Work directly within the tools (LinkedIn Ads, Facebook
Business Manager, Google Ads, YouTube etc) to build out ad
campaigns including ad targeting, budgets, remarketing approaches
and more Work collaboratively with your colleagues for ad
targeting, ad copy, the creation of assets and more Data Analysis
and Reporting: Analyze performance and report on results, including
campaign results, data insights and spend/targeting
recommendations. Rapidly iterate on strategy based on findings
Revenue Accountability: Be accountable to revenue results SEO:
Accountable for search engine optimisation performance. Ensure we
adhere to best practices from an on-page, off-page and technical
SEO point of view. In collaboration with colleagues, manage the
lead nurturing strategy Content distribution and syndication:
Identify new channels where we can reach our target audience and
build demand Conversion rate optimization: You are used to
experimenting with colours, layouts, word lengths and more to get
people to convert In collaboration with colleagues, suggest content
to help us succeed with our digital campaigns Manage ABM strategy
from a demand perspective Requirements Bachelor---s degree in
related field (communications, marketing, business) or equivalent
work experience 5-7 years' experience in B2B SaaS demand
generation, including leveraging digital channels to enhance brand
awareness and drive leads and revenue A strong analytical
background, with experience synthesizing data and analyzing it to
test hypothesis or make decisions Humbleness --- you are
collaborative, admit you are not always right and are a valued
partner to our marketing team and Inspectorio as a whole Team
player with exceptional communication and interpersonal skills
Ability to operate and excel at strategic as well as tactical
levels. As this is a hands-on role with no direct reports (right
now), there must be a willingness to roll up your sleeves to get
the job done Exceptional communication and collaboration skills,
both at the executive level and with peers and cross-functional
teams. Can clearly articulate ideas, frame problems, present
findings and offer solutions Ability to develop and optimize
marketing strategies across key channels: SEO/SEM, Paid social,
email, owned web media, and third-party Benefits Why it would be
awesome to work with us PERKS Competitive Salary At Inspectorio, we
only work with the best of the best. That---s why, if we invite you
to join us, it---s because we recognize your amazing skills, value,
and potential. It probably wasn---t easy for you to become this
awesome, so we make sure to reward you for it. Full Project
Ownership Are you an inventor? Want to start a new internship
program? How about a soccer tournament? Or a whole new department
within the company? Whatever it is that you want to do, we---re
here to listen, and if your idea is good, we---ll give you all the
resources you need to make it happen. When any Inspectorian wins,
we all win. Personal and Professional Growth Inspectorians are our
most valuable resource, so we make sure to invest heavily in them.
All Inspectorians are eligible for funding to attend conferences,
take courses, present their research, and more. This on top of the
continuous mentoring and guidance you---ll receive guarantees
you---ll grow as a professional and as a human while at
Inspectorio. Fun, Fun, Fun We put our money where your smiles are.
Company-sponsored trips, weekly parties, sporting events, and more.
We make sure that Inspectorians enjoy coming to work by promoting
as much fun as we can. International Work Experience We are going
to take over the world Perhaps not quite, but we are a global
company that thrives from the interactions between our different
offices. Join us to work alongside Belarusians in Vietnam, Mexicans
in Minsk, Filipinos in China and more. Our Values EXCELLENCE We
pursue mastery and craftmanship. ---Good enough--- is our enemy. We
have a thirst and desire for knowledge and continuous improvement
because there---s always an opportunity to be better. We always
find time to help and learn from others. AUTONOMY We act
independently when we recognize an opportunity for improvement. We
seek guidance, alignment, and clear goals instead of orders or
hand-holding. We self-assess the quality and impact of our work,
identify opportunities to improve and make changes proactively.
COURAGE We share our opinion and insights, even if it---s
uncomfortable. We are candid and direct with everyone we work with.
We are willing to experiment and try something new, even if we---re
not sure it will succeed. HUMBLENESS We crave opportunities to
learn from the people around us. We focus on listening to other
perspectives because we know we don---t have all the answers or
best solutions. We recognize that vanity and ego are the enemies of
great ideas and outstanding products.
Keywords: Inspectorio, New York , Digital Marketing Manager (Remote), Advertising , New York, New York
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