Performance Marketing Manager
Company: BNY Mellon
Location: New York
Posted on: May 16, 2022
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Job Description:
Overview Who we are BNY Mellon is a global investments company
dedicated to helping its clients manage and service their financial
assets throughout the investment lifecycle. Whether providing
financial services for institutions, corporations or individual
investors, BNY Mellon delivers informed investment and wealth
management and investment services in 35 countries. As of March 31,
2022, BNY Mellon had $45.5 trillion in assets under custody and/or
administration, and $2.3 trillion in assets under management. BNY
Mellon can act as a single point of contact for clients looking to
create, trade, hold, manage, service, distribute or restructure
investments. BNY Mellon is the corporate brand of The Bank of New
York Mellon Corporation (NYSE: BK). Additional information is
available on . Follow us on or visit our newsroom at for the latest
company news. BNY Mellon Marketing & Communications It's an
exciting time to join BNY Mellon Marketing & Communications. The
function has embarked on a transformation to enhance brand
recognition, increase client loyalty, further engage employees and
drive growth. We are creating a world-class, integrated
organization, comprised of new strategies, people, processes and
capabilities - all focused on delivering business results. Role
description and opportunities We're looking for a polished
Performance Marketing Manager to join our team. This person will
own media strategy, planning and execution across all viable paid
acquisition channels to grow our businesses. Success will be
defined by how well these efforts contribute to return on
investment. They will drive qualified traffic to and through our
acquisition funnel and focus on customer end-to-end journeys to
iteratively optimize the path to conversion and reengagement. They
will own KPIs as well as the day-to-day management of the channels
that drive them. By working cross-functionally with the Brand
Strategy team as well as marketing and business stakeholders to
create successful marketing programs, they will define aggressive
goals and work hands-on to construct well-planned tests, roll out
successful campaigns, and optimize performance over time against a
clear set of objectives and key results. They will assess current
paid media capabilities, make data-informed recommendations,
prioritize new testing strategies, and scale up successful
strategies. They will be the subject matter expert for demand
generation on our paid channels, routinely presenting actionable
learnings to leadership and reporting on successes. Key
responsibilities include the following --- Determine requirements
to achieve your vision and set aggressive goals to drive increasing
ROI --- Manage and optimize B2B SEM, social, programmatic, and
affiliate/partner, with a focus on getting hands on with our paid
search and LinkedIn efforts --- Improve campaign performance over
time (performance analysis, ad copy/format testing, quality score
improvement, keyword management, landing page testing, audience
segmentation, etc.) --- Collaborate with strategic partners to
strategize and execute on journey optimization initiatives for
target B2B audiences --- Lead key account growth initiatives by
proactively recommending new creative concepts, testing betas,
testing in new channels and developing incremental budget
recommendations --- Ensure budget pacing is always aligned with
total budget and ROAS goals --- Audit current efforts, performing
deep-dive analysis on issues to understand root causes, and make
informed recommendations based on data --- Suggest good ideas and
develop use cases, estimates and projections to support them ---
Research current performance marketing best practices and services,
get buy-in for recommendations, and own adoption --- Gather and
take action based on data, and tell a story using your analysis
that builds trust and strong cross-functional support for your
initiatives --- Own tracking, measurement, and reporting on KPIs
(ROAS, activation, etc.) --- Cultivate strong relationships with
leadership across the enterprise, and ensure stakeholder needs are
aligned and drive towards business objectives --- Develop
lightweight, repeatable processes and workflows that keep the team
nimble and successful in a culture that values moving fast and
iterating quickly --- Roll up your sleeves, dive into the details,
and get things done --- Foster a positive, collaborative, and
inclusive team culture A successful candidate should ideally have
these qualifications --- B2B marketing experience --- 5+ years of
demonstrably successful hands-on experience managing paid
acquisition channels including search, social, programmatic and
affiliate/partner --- 3+ years of B2B SEM experience 3+ years of
LinkedIn experience --- Marketing strategy experience, including
(but not limited to) go-to-market launch management, acquisition,
engagement, product marketing, or partner marketing --- Experience
launching and evaluating testing strategies for paid media
campaigns --- Ability to define a roadmap with aggressive
milestones (including quantified KPI targets) and to execute on it
efficiently --- Ability to convey technical information to
non-technical audiences while influencing buy-in and/or action ---
Ability to influence and implement ideas across cross-functional
teams --- Agency management, engagement --- Reliance on data over
ego --- Outstanding communication and bridge-building skills to
collaborate with internal teams and vendors --- Ability to thrive
in a fast-pace, high-change environment --- Stakeholder- or
client-facing presentation expertise --- Proficiency in Excel and
PowerPoint Great to have --- Fintech or start-up experience ---
Digital agency or consultancy experience --- Account-Based
Marketing (ABM) experience --- Adobe Campaign experience ---
Financial services experience
Keywords: BNY Mellon, New York , Performance Marketing Manager, Advertising , New York, New York
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