Associate Director, Consumer Product Marketing - Registry
Company: The Knot Worldwide
Location: New York
Posted on: June 25, 2022
Job Description:
WHAT WE DO MATTERS:Here at The Knot Worldwide, we believe in
doing work that matters. In 16 countries around the world, our
leading family of brands (The Knot, WeddingWire, Bodas, Hitched,
The Bash, The Bump, and more) inspire, inform, and celebrate our
communities as they move through life's milestones. Our couples and
business partners depend on us. They're all in. So are we.ABOUT THE
ROLE AND OUR TEAM: - -The Knot Worldwide is looking for an
energetic, talented Associate Director of Product Marketing to
drive product awareness, engagement and demand of The Knot
Registry. This position will help develop positioning strategy and
execute communication highlighting new features and product
functionality highlighting The Knot's expertise as a leader in the
wedding industry. This role will support the Marketing team in
driving usage offerings, including The Knot Registry Store, cash
funds, Wedding Planner apps and more. You will work with smart and
creative people who will help you hone your skills and develop your
career. This position can be remote, or in one of our US office
locations.RESPONSIBILITIES:
Work with Product Marketing team to
define and execute compelling marketing positioning and campaigns
for The Knot RegistryIdentify new opportunities for The Knot to
generate product demand and usageDrive internal cross-team
transparency on value of new initiatives and improvementsCreate
onsite messaging, emails, and other materials as needed to
communicate product improvements and associated marketing
programsPartner with owners of paid channels to launch, track and
optimize customer acquisition related campaignsAnalyze program and
campaign effectiveness, share key learnings and make
recommendations about future growth opportunitiesStrong
cross-functional aptitude and relationships with product, research,
support, business and merchandising teamsProactively stay on top of
what our competitors are doingSUCCESSFUL CANDIDATES HAVE:
Minimum 7-9 years product marketing
experienceWorks well cross-functionally, particularly with Product
and Creative teamsStrong player-coach mentality, excels at
strategic thinking as well as rolling up sleeves to get things
doneAbility to manage multiple projects at one time, prioritizing
and organizing effectivelyOutstanding writer and editor with
exceptional attention to detailUnderstanding of SEO principles
preferred - -Strong commitment to timelines, accuracy, and
professionalismData-driven approach and strong analytical
skillsEnthusiastic and self-directed with the desire to take
initiativeAbility to work in a fast-paced environment with all
levels of managementPositive attitude and enthusiasm for teamwork
and resultsBachelor's Degree with a strong academic record
-#LI-MA1
#LI-At The Knot Worldwide, we believe you are more than a resume
and invite you to go for it, take the leap of faith, and apply for
this job if it sparks your passion to join TKWW and make a
difference! - - -WHAT WE LOVE ABOUT YOU:
You Dream Big. You iterate and
experiment to drive innovation.You Love Our Users. You keep our
global community at the center of everything you do.You Do the
Right Thing. You strengthen your team through respect, fairness,
and inclusion.You Hustle Every Day. You favor urgency and own your
outcomes. -You Win Together. People are at the heart of our success
and you play as a team.WHAT YOU LOVE ABOUT US:We believe in a wide
range of holistic offerings to support our employees so that they
can live our values day in and day out. From mental wellbeing,
physical health and financial planning, to engaging perks and
discounts, we are in the business of celebrating and supporting the
Moments that Matter both in and out of the "office". We offer
flexible vacation, generous parental leave and prioritize
initiatives that support the growth, development, and happiness of
our people.------TKWW's approach to the future of work: -At the
onset of the coronavirus pandemic, TKWW pivoted all global
employees to remote work while prioritizing physical and mental
wellbeing. While the majority of our global offices are open and
available at this time, all TKWW employees have the ability to work
remotely full time through the length of 2022. Upon entering our
"new normal", TKWW will pilot a hybrid work model where employees
will have additional flexibility. (Note: employees who were hired
into remote positions will continue to work fully remotely.)--US
Notice: The Knot Worldwide provides equal employment opportunities
(EEO) to all employees and applicants for employment without regard
to race, color, religion, sex, national origin, age, or disability.
In addition to federal law requirements, The Knot Worldwide
complies with applicable state and local laws governing
nondiscrimination in employment in every location in which the
company has facilities. The Knot Worldwide expressly prohibits any
form of workplace harassment based on race, color, religion,
gender, sexual orientation, gender identity or expression, national
origin, age, genetic information, disability, or veteran
status.
Keywords: The Knot Worldwide, New York , Associate Director, Consumer Product Marketing - Registry, Advertising , New York, New York
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