Senior Writer, Brand Narrative - Open to Remote
Company: The RealReal
Location: New York
Posted on: June 25, 2022
Job Description:
The RealReal's Creative department is seeking a skilled Senior
Writer to join our team. Reporting to the Director of Copy, this
Senior Writer will craft quick and clever copy and develop
storytelling to support The RealReal's unique brand narrative. The
perfect candidate for this role has roots in fashion and can easily
go from writing compelling longform copy to quick, clever hooks for
360 campaigns, social, and site. We're on a mission to extend the
life cycle of luxury, and we're excited about you if you share our
values of sustainability, expertise, and community. Ready to join
our team?
- This position can be located in San Francisco, CA // New York,
NY // Los Angeles, CA or can be fully remote anywhere in the U.S.
***What You Get To Do Every Day
- Aid in the creation of cohesive, on-brief copy for 360 brand
campaigns including concepting, tagline development, and
cross-channel messaging
- Develop trend-savvy copy for seasonal editorial initiatives and
bring them to life across retail, social, and digital
- Contribute to The RealReal blog, RealStyle as needed
- Aid in content development and copy execution for organic and
paid social
- Participate in branding exercises, aiding in concept
development and execution
- Manage multiple deadlines and priorities without excess
oversight, taking the initiative to find answers and remove
roadblocks to completion of work
- Complete multiple quick-turn copy requests from various
cross-functional partners while still delivering high-quality
workWhat You Bring To The Role
- Minimum 4+ years experience in a copywriting role at a major
fashion or lifestyle brand
- Strong knowledge of the fashion industry and current
trends
- Experience writing to an established brand voice
- Experience working in a fast-paced environment with multiple
deadlines and stakeholders
- Experience writing to a campaign brief from concept to
execution across multiple channels
- Interest in trending language and terms across social and
emerging media platforms (Instagram, TikTok, Reddit)
- Ability to self copy edit when needed without an on-staff
proofreader
- A passion for growing the circular economy and sharing TRR's
mission with our audienceThe RealReal is the world's largest online
marketplace for authenticated, resale luxury goods, with more than
20 million members. With a rigorous authentication process overseen
by experts, The RealReal provides a safe and reliable platform for
consumers to buy and sell their luxury items. We have hundreds of
in-house gemologists, horologists and brand authenticators who
inspect thousands of items each day. As a sustainable company, we
give new life to pieces by thousands of brands across numerous
categories-including women's and men's fashion, fine jewelry and
watches, art and home-in support of the circular economy. We make
selling effortless with free virtual appointments, in-home pickup,
drop-off and direct shipping. We do all of the work for consignors,
including authenticating, using AI and machine learning to
determine optimal pricing, photographing and listing their items,
as well as handling shipping and customer service. At our 13 retail
locations, including our eight shoppable stores, customers can
sell, meet with our experts and receive free valuations.The
RealReal is committed to providing an equal employment opportunity
regardless of race, color, ancestry, religion, sex, national
origin, sexual orientation, age, citizenship, marital status,
disability, gender identity or expression, or Veteran status. We
will consider qualified applicants for a position regardless of
arrest or conviction records.Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential
functions. The employee is regularly required to sit; use hands to
finger, handle, or feel and talk or hear. The employee is
occasionally required to stand; walk; reach with hands and arms;
climb or balance; stoop, kneel, crouch, or crawl; and taste or
smell. The employee must occasionally lift and/or move up to 10
pounds. Specific vision abilities required by this job include
close vision. The physical demands described here are
representative of those that must be met by an employee to
successfully perform the essential functions of this job.
GHR5324
Keywords: The RealReal, New York , Senior Writer, Brand Narrative - Open to Remote, Advertising , New York, New York
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