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Affiliate Marketing Manager

Company: Kinship
Location: New York
Posted on: June 25, 2022

Job Description:

Kinship's GoodFriend team has launched a game-changing platform for Pet Care Providers and Pet Parents. For pet parents, GoodFriend is a single, digital destination to find and book expert pet care services from local professionals. For pet care professionals, GoodFriend drives new customers to their business and provides new ways to communicate with pet parents. -
The GoodFriend team is comprised of award-winning entrepreneurs, savvy marketing professionals, and brilliant business minds, all with a shared passion for pets. Our diverse set of experiences allows us to collaborate with open minds, puppy-like curiosity, and infectious excitement as we work to create a better world for pets and pet parents. -
As the affiliate marketing manager, you will identify, build and maintain key external relationships with relevant industry partners to support GoodFriend growth and marketing goals. You will be a team player, who is highly motivated and organized, and is experienced in creating and executing beneficial partnerships. -
In this role, you will identify affiliate opportunities, manage partnership agreements, and lead affiliate marketing campaigns, including optimizing campaigns and reporting on performance metrics. -

  • Identify, lead and maintain affiliate & partner relationships from ideation to completion -
  • Recommend proven affiliate strategies to recruit new affiliates and develop effective and creative co-marketing campaigns and other partnership projects. - -
  • Develop certification acknowledgment programs with professional training academies, trade schools, and associations. - Work with Creative and Product team to develop unique badges for GoodFriend Pro pages
  • Collaborate with the Creative team to execute on engaging affiliate marketing campaigns and ensure alignment with GoodFriend brand guidelines
  • Work cross functionally in the organization to ensure that new programs, client campaigns or other marketing campaigns are executed efficiently & smoothly, and without technical or other UI errors
  • Develop performance reports to measure success of affiliate campaigns and relationships, regularly report on KPIs and ROI of campaigns to senior leadership, use metrics to optimize campaign performance and identify trends & future opportunities
  • Oversee and manage affiliate marketing budget, partner contracts, asset creation, and affiliate marketing calendar -
  • Develop and lead the GoodFriend employee referral programs within Kinship and Mars Petcare. -

    As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you'll also need these skills to knock it out of the dog park:

    • 5+ years experience in business development, affiliate marketing, partnerships - with a proven track record of owning affiliate programs and relationships -
    • Extremely proficient at performance-based reporting and using analytical tools (like Google Analytics) to inform and optimize campaigns and overarching affiliate strategies for GoodFriend brand
    • Strong written and verbal communication, both in person and in internal/external communications -
    • Strong knowledge of performance-based paid media metrics (eg, clicks and conversion rates and other metrics) -
    • Demonstrated ability to work in a startup or other fast-paced environment

Keywords: Kinship, New York , Affiliate Marketing Manager, Advertising , New York, New York

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