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Manager, Digital Marketing Forecasting-NJ Corporate Office

Company: The Children's Place
Location: Secaucus
Posted on: June 25, 2022

Job Description:

Job Description SummaryThe Manager, Digital Marketing Forecasting will be responsible for modeling, forecasting, allocating, and optimizing our digital marketing sales plan and budget across a portfolio of channels including search, social, affiliate, email, sms, and display. This role will function as the financial analytics expert of the digital marketing team. The ideal candidate will develop forecasting and planning models using multiple data sources to integrate our channel investments into a holistic portfolio strategy that drives optimal performance, while maximizing return.

Job DescriptionKey Accountabilities:

  • Assist in annual budget planning and media mix allocation to help the business achieve financial goals, while maximizing return on investment
  • Build and maintain forecasting models that support annual, quarterly, seasonal and monthly media plans
  • Partner with digital marketing, analytics and finance teams to evaluate media performance and determine the optimal investment levels at both the channel and portfolio level
  • Work with agencies to manage media investment, including budget allocation, investment tracking, and spend optimization
  • Conduct cross-channel media efficiency analysis and scenario modeling to determine optimal budget allocations as well as the impact of redistributing marketing investment across channels
  • Support investment and opportunity analysis using models such as LTV, diminishing returns, etc.
  • Knowledge of attribution models to guide channel investment levels
  • Provide strong business context and financial inputs to help guide measurement and testing strategiesEducation and Experience:
    • Bachelor's degree in business, marketing, or related field
    • 5+ years of experience in digital marketingSkills and Behaviors:
      • The ideal candidate is customer obsessed, and skilled in forecasting, storytelling, and data analysis
      • Strong analytical skills with the ability to synthesize financial analysis and business objectives into clear business recommendations and actionable opportunities, driving cross-organizational alignment
      • Proven ability to build strong cross functional partnerships and influence others
      • Proven business and financial acumen
      • Deep understanding of the digital medial landscape, inclusive of channels such as search, social, affiliate, display, etc.
      • Self-starter with a high degree of motivation who can meet deadlines and manage multiple projects
      • Ability to prioritize, work cooperatively, and collaborate with cross-functional teams in a fast-paced environment
      • Exceptional attention to detail with excellent written and oral communication skills
      • High proficiency in Google Analytics as well as Microsoft applications (PowerPoint, Word, etc.), including advanced Excel programming and modeling capabilities
      • Experience working in a return on ad spend (ROAS) performance marketing framework
      • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
      • Strong organizational skills and demonstrated ability to prioritize and manage multiple assignments with tight deadlines
      • Strong understanding of retail math & ROI concepts

Keywords: The Children's Place, New York , Manager, Digital Marketing Forecasting-NJ Corporate Office, Advertising , Secaucus, New York

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