Social Media Strategist (Remote)
Company: Just Drive Media
Location: New York
Posted on: June 25, 2022
You are:A social media superstar who can rock the planning,
execution, community management and optimization of social media
strategies across existing and emerging channels for our
predominantly tech clients, which are a mix of industry-leading B2B
and B2C brands. You get excited about dreaming up creative campaign
ideas, and are an expert in understanding how social media can be
integrated within a comprehensive marketing plan. You know how to
leverage the right technologies, people and processes to get the
job done well. You have experience recommending and implementing
tactics that can be used to build audiences, drive engagement and
meet broader business goals - and are comfortable experimenting to
figure out what really moves the needle. Through a strong
understanding of communications strategies - including but not
limited to social media marketing, community management,
influencer/developer/blogger relations, content marketing, paid
social media and employee/customer advocacy - you take an active
role in all aspects of client management, from planning to
execution.The social media strategist serves as a day-to-day
account lead for multiple clients, with a strong project management
mindset. You collaborate closely with client stakeholders, serving
as an extension of their team. You have a proven track record and
can demonstrate how your concepts and actions have helped drive
brand awareness, audience growth, engagement and ROI for the brands
you've worked for/with. You embrace a constant testing/learning
approach, and are skilled in delivering - and coaching others to
deliver - strategic recommendations that you implement for the
client. We are:Just Drive Media (JDM), named PR Week's 2022
Outstanding Boutique Agency, is a digital PR & marketing firm that
consistently delivers exceptional results for our clients, which
include some of the world's leading technology/digital brands.
Since we work in such a fast-paced industry, we are devoted to
staying on top of the latest advances and innovations in PR, social
media and technology, and continuously strive to improve upon our
thinking, approaches, recommended programs and tactics. This is why
our clients tend to stick around long term.We're also a fully
virtual company, which means our team is geographically diverse and
enjoys the flexibility of this arrangement. As communications pros,
remote collaboration comes naturally to us and works well; it also
helps support our core value of a life-work balance.Along with
surrounding you with a great team, we want to ensure we take care
of all your benefits as well. JDM offers 100% fully paid Medical,
Dental and Vision Insurance plans, 401k match and Life/Long
Term/Short Term & Disability Insurance - also 100% paid for by JDM.
We offer maternity AND paternity paid leave plans, flexible working
hours, a great PTO offering, more than the 'usual' paid company
holidays, plus a bunch of added extras like a workspace stipend and
monthly 'Fringe Benefits' allowance.JOB RESPONSIBILITIES
- Community Management: Serves as the voice of our clients,
managing outbound posting on social channels and proactively
engaging with targeted audiences to drive engagement and growth.
Experienced in tools such as Hootsuite, Sprout and/or
- Paid Social: Create, target, monitor and optimize paid
campaigns on Google, Facebook, Instagram, LinkedIn, Twitter,
YouTube, etc. Manage budgets, bids and keywords; test, optimize and
report on performance.
- Communication: Communication is critical, including written
communication with clients and team in addition to the ability to
create compelling, detail-oriented social content that encourages a
high level of interaction and engagement.
- Client Relations: Provides the highest level of strategic
counsel/input to clients and executives, leading client calls and
presentations. Demonstrates excellent judgment in any difficult
client or staff situations, including up-leveling concerns when
needed. Responsible for overall account health; works with clients
to develop appropriate scopes of work, and to oversee seamless
delivery to budget, deadlines and expectations.
- Client Knowledge: Brings an industry view to development of
client goals; uses data-driven insights to anticipate outcomes,
flag issues and make recommendations; recommends the right outside
resources when needed (designers, tools, etc.)
- Strategy: Brings depth of digital content expertise and
experience to the role of strategic problem solver; develops,
manages and executes social strategy and tactical plans; checks in
regularly to ensure client goals are being met; demonstrates
understanding of client business goals; makes proactive
recommendations around objectives and strategies; experiments with
new tactics and approaches; consults with clients and internal team
as needed to provide the right recommendations.
- Project Management: Proactively drives the strategy, keeping
the client and other team members on task with deadlines and
deliverables. Not afraid to push to get resources needed to move
- Accuracy: Strong writing and analytical skills, with an eagle
eye that spots any typos, design issues or analytics errors before
anything is posted publicly or delivered to the client.
- Creativity: Ability to come up with fun, creative ways of
approaching campaigns and solving any problems/challenges that may
arise. You'll work with clients and the JDM team on the creation of
social media assets (i.e. photos, videos, blog posts, landing
- Analytics: Works with our analyst team to report on owned,
earned and paid metrics, mining the data for insights and
recommendations that can be used to optimize efforts. Familiarity
with Google Analytics and how social metrics funnel into broader
- Agency Role(s): Serves as a subject matter expert to educate
and advise our teams and clients on best practices, emerging
technologies and more; proactively mentors and provides
constructive feedback to teams/peers; contributes to training and
development programs; represents agency and/or clients at key
industry events; oversee vendor relationships.
- Industry Knowledge: Stays on top of the latest trends,
technologies and best practices across all social and other
marketing channels to help us think through our approaches,
recommendations to clients, new channels and techniques to test,
- Personal/Professional Growth: Is always on the lookout for
opportunities to expand his/her own professional skill set.
- Pursuit of Excellence: Dedicated to achieving results that seem
beyond your reach and encourage the same in others. Speaks up when
help is needed and is realistic about his/her ability to commit to
projects, deadlines and time commitments.
- PR Mindset: Always has the client's reputation in mind, with a
360 - view of how our efforts impact the brand.Essential skills and
- At least 5 years of social media experience - tech and/or B2B
- Experience with community management tools such as Hootsuite,
Sprout and/or Sprinklr.
- Account management & project management experience.
- Data analysis & interpretation skills.
- Precise attention to detail, but also the ability to think
critically and see the bigger picture.
- Excellent written and verbal communicator with strong
- A genuine passion for all things tech, social, digital
innovation and data-driven insight.
- An eagerness to learn new things, and a willingness to do
things that may not always fit perfectly into the job
- Superior organizational and time management skills - ability to
manage multiple projects and meet deadlines, without sacrificing
- Experience managing paid social media strategies.
Keywords: Just Drive Media, New York , Social Media Strategist (Remote), Advertising , New York, New York
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