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Email Marketing & Personalization Coordinator

Company: NYC & Company
Location: New York
Posted on: June 25, 2022

Job Description:

About NYC & CompanyNYC & Company is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to maximize travel and tourism opportunities throughout the City, build economic prosperity and spread the dynamic image of New York City around the world.OverviewThe Email Marketing & Personalization Coordinator will spearhead all aspects of NYC & Company's email marketing program including B2C and B2B communications. The ideal candidate will develop and align email strategies to ensure that all campaigns meet our overall strategy, branding, marketing, communication and sales goals. Responsibilities include developing email acquisition, retention, personalization and content strategies and implementation plans. Additionally, you will build, monitor and optimize multi-channel personalization campaigns in our customer data platform shaping the overall NYC & Company customer experience.Responsibilities

  • Responsible for the development of the overall email marketing strategy
  • Oversee all aspects of email planning, asset curation, build and approval
  • Act as the internal expert on email best practices including emerging trends, technology, testing, design, deliverability and engagement
  • Implement or enhance automation and triggered emails to ease workload and increase email traffic and engagement on nycgo.com
  • Optimize email open rate, CTR, CTOR and deliverability --- Develop, implement and report on subscriber acquisition and retention strategies
    • Curate email calendar in alignment with traffic, performance and business goals as well as the editorial calendar
    • Create a testing strategy for continuous improvement
    • Responsible for list hygiene and maintenance
    • Report on email performance monthly --- Manage the day-to-day ESP relationship
      • Work with cross-functional teams to fulfill email needs across B2C and B2B teams
      • Build, QA and monitor personalization campaigns
      • Incorporate personalization campaigns into email marketing
      • Build out CDP segments to monitor customer behavior and inform customer experience strategyQualifications
        • 1+ years of email marketing experience
        • Comprehensive understanding of email best practices and email marketing concepts
        • Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies
        • Technical facility with HTML; ability to troubleshoot coding problems
        • Experience with Campaign Monitor or other ESP
        • Self-starter who can develop and execute email program strategy with minimal supervision
        • Understanding of customer experience/journeys and personalization
        • Strong project management and analytical skills
        • Experience in data preparation, interpretation and reporting visualizations
        • Ability to work in fast-paced enviornement and effectively prioritize and multi-task
        • Passion for staying up-to-date with the latest digital technologies and trends
        • Strong communication skills and is team-orientedPluses
          • Strong design sense
          • Prior CRM or CDP experience
          • Experience integrating effective personalization campaigns
          • Travel/Hospitality experience and a love of all things New York City!NYC & Co Commitment to Diversity, Equality and InclusionHere at NYC & Co we are an equal opportunity employer, committed to our diversity and inclusiveness. We provide equal work opportunities for all and prohibit discrimination and harassment of any type. All qualified applicants will be considered without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@nycgo.com to let us know the nature of your request.If you think you might thrive in this environment, we would love to hear from you!

Keywords: NYC & Company, New York , Email Marketing & Personalization Coordinator, Advertising , New York, New York

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