Email Marketing & Personalization Coordinator
Company: NYC & Company
Location: New York
Posted on: June 25, 2022
Job Description:
About NYC & CompanyNYC & Company is the official destination
marketing organization (DMO) and convention and visitors bureau
(CVB) for the five boroughs of New York City. Our mission is to
maximize travel and tourism opportunities throughout the City,
build economic prosperity and spread the dynamic image of New York
City around the world.OverviewThe Email Marketing & Personalization
Coordinator will spearhead all aspects of NYC & Company's email
marketing program including B2C and B2B communications. The ideal
candidate will develop and align email strategies to ensure that
all campaigns meet our overall strategy, branding, marketing,
communication and sales goals. Responsibilities include developing
email acquisition, retention, personalization and content
strategies and implementation plans. Additionally, you will build,
monitor and optimize multi-channel personalization campaigns in our
customer data platform shaping the overall NYC & Company customer
experience.Responsibilities
- Responsible for the development of the overall email marketing
strategy
- Oversee all aspects of email planning, asset curation, build
and approval
- Act as the internal expert on email best practices including
emerging trends, technology, testing, design, deliverability and
engagement
- Implement or enhance automation and triggered emails to ease
workload and increase email traffic and engagement on
nycgo.com
- Optimize email open rate, CTR, CTOR and deliverability ---
Develop, implement and report on subscriber acquisition and
retention strategies
- Curate email calendar in alignment with traffic, performance
and business goals as well as the editorial calendar
- Create a testing strategy for continuous improvement
- Responsible for list hygiene and maintenance
- Report on email performance monthly --- Manage the day-to-day
ESP relationship
- Work with cross-functional teams to fulfill email needs across
B2C and B2B teams
- Build, QA and monitor personalization campaigns
- Incorporate personalization campaigns into email marketing
- Build out CDP segments to monitor customer behavior and inform
customer experience strategyQualifications
- 1+ years of email marketing experience
- Comprehensive understanding of email best practices and email
marketing concepts
- Knowledge of best practices for email creative and templates,
segmentation, dynamic content, testing methodologies
- Technical facility with HTML; ability to troubleshoot coding
problems
- Experience with Campaign Monitor or other ESP
- Self-starter who can develop and execute email program strategy
with minimal supervision
- Understanding of customer experience/journeys and
personalization
- Strong project management and analytical skills
- Experience in data preparation, interpretation and reporting
visualizations
- Ability to work in fast-paced enviornement and effectively
prioritize and multi-task
- Passion for staying up-to-date with the latest digital
technologies and trends
- Strong communication skills and is team-orientedPluses
- Strong design sense
- Prior CRM or CDP experience
- Experience integrating effective personalization campaigns
- Travel/Hospitality experience and a love of all things New York
City!NYC & Co Commitment to Diversity, Equality and InclusionHere
at NYC & Co we are an equal opportunity employer, committed to our
diversity and inclusiveness. We provide equal work opportunities
for all and prohibit discrimination and harassment of any type. All
qualified applicants will be considered without regard to race,
color, nationality, gender, gender identity or expression, sexual
orientation, religion, disability or age. We strongly encourage
women, people of color, members of the LGBTQIA community, people
with disabilities and veterans to apply.If you need reasonable
accommodation for any part of the application process because of a
medical condition or disability, please send an email to
careers@nycgo.com to let us know the nature of your request.If you
think you might thrive in this environment, we would love to hear
from you!
Keywords: NYC & Company, New York , Email Marketing & Personalization Coordinator, Advertising , New York, New York
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