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Media Manager

Company: Anheuser-Busch
Location: New York
Posted on: June 25, 2022

Job Description:

Dreaming big is in our DNA. Brewing the worlds most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.WORK LOCATION: New York, NY SALARY:$100,000 - $135,000OVERVIEW:The Media Manager will support the budgeting, planning, and execution of the Beyond Beer Portfolios (Cutwater, NTRL and more) media campaigns inclusive of Traditional and Digital channels. He/she/they will work in close contact with brands, other cross functional teams (e.g., Experiential, Sponsorship, Data and Local Marketing teams), our media agencies and media partners, coordinating resource allocation, and defining campaign tactics and metrics of success.The Beyond Beer portfolio is looking for a data-driven individual who will have hands-on experience in all aspects of a media campaign. They should be able to analyze competitive trends, consumer insights and unlock key strategic opportunities. The ideal candidate is obsessed with driving results but also finding new ways of doing things in the media and marketing space. Either social or programmatic buying experience is recommended to succeed in the role, and the ideal candidate will think digital-first.The Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of decisions made to both technical and non-technical audience, through multiple formats (presentations, email, reports, briefings, and face-to-face conversations).JOB RESPONDSIBLITIES:

  • Support the holistic media strategy, planning, execution and reporting of all paid media channels inclusive of, but not limited to: Linear TV, direct and programmatic, paid social, audio, digital out-of-home and print.
    • Ensure creative teams (including the in-house creative agency draftLine), Digital Brand Managers understand all creative needs and timelines based on media plans.
      • Work closely with E-commerce, Direct-to-Consumer shopper media teams to integrate E-comm into paid media plans.
        • Manage the day to day programmatic and social media strategy, investment, optimization and measurement of display, CTV, digital video, audio, digital out-of-home, e-comm and high impact liaising with our DSPs and social platform partners
          • Hold Digital, Programmatic and Media education sessions on an on-going basis for broader Marketing team.
            • Develop media targeting strategies in collaboration with Data COE and develop remarketing ecosystems
              • Help establish innovative digital partnerships and programs to drive relevance of brandsCollaborate with insights team on planning and measurement.JOB REQUIREMENTS
                • 2-4 years of Media experience within a Media agency or B2C company, preferably with experience in either CPG or the entertainment and food space (Hands on Keyboard experience in either Programmatic or Social is not required but recommended)
                  • Strong knowledge of traditional and digital media platforms and planning principles (buying, content, measurement), marketing mix development, media/campaign evaluation, and brand health tracking
                    • Strong analytical skills. Proficiency in statistics, experimental design, survey creation and analysis, or qualitative research is a plus.
                      • Ability to lead and manage parallel projects and work effectively with multiple stakeholders.
                        • Effective communicator with the ability of building trust and engagement and acting as an influencer at all levels.Budweiser. Bud Light. Stella Artois. Michelob ULTRA. Thats right, over 100 of Americas most loved brands, to be exact. But theres so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and were looking for people like you to join our shared dream and purpose. We dream big to create a future with more cheers. Are you up for the Challenge?WHY ANHEUSER-BUSCH: Anheuser-Busch has always dreamed big. Its who we are as a company. Its our culture. Its our heritage. But more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. Even when theyre hard. A future where we keep dreaming bigger. Together. To reimagine what a beer company can be. And what Anheuser-Busch can do. Where we provide more opportunity for our people, lift up our neighbors, and make a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.BENEFITS:
                          • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
                          • Life Insurance and Disability Income Protection
                          • Generous Parental Leave and FMLA policies
                          • 401(k) Retirement Savings options with a company matching contribution
                            • Chance to work in a fast-paced environment among a company of owners
                            • Free Beer!As the leading global brewer, Anheuser-BuschInBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.REQUIRE ADDITIONAL ASSISTANCE?Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email .

Keywords: Anheuser-Busch, New York , Media Manager, Advertising , New York, New York

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