Media Manager
Company: Anheuser-Busch
Location: New York
Posted on: June 25, 2022
Job Description:
Dreaming big is in our DNA. Brewing the worlds most loved beers
and creating meaningful experiences is what inspires us. We are
owners, empowered to lead real change, deliver on tough challenges,
and take accountability for the results. We are looking for talent
that shares these values, that is ambitious, bold & resilient. We
want talent that is looking for fast career growth,
cross-functional experiences, global exposure and robust training &
development.WORK LOCATION: New York, NY SALARY:$100,000 -
$135,000OVERVIEW:The Media Manager will support the budgeting,
planning, and execution of the Beyond Beer Portfolios (Cutwater,
NTRL and more) media campaigns inclusive of Traditional and Digital
channels. He/she/they will work in close contact with brands, other
cross functional teams (e.g., Experiential, Sponsorship, Data and
Local Marketing teams), our media agencies and media partners,
coordinating resource allocation, and defining campaign tactics and
metrics of success.The Beyond Beer portfolio is looking for a
data-driven individual who will have hands-on experience in all
aspects of a media campaign. They should be able to analyze
competitive trends, consumer insights and unlock key strategic
opportunities. The ideal candidate is obsessed with driving results
but also finding new ways of doing things in the media and
marketing space. Either social or programmatic buying experience is
recommended to succeed in the role, and the ideal candidate will
think digital-first.The Media Manager needs to clearly communicate
priorities, opportunities, guidelines, and rationale of decisions
made to both technical and non-technical audience, through multiple
formats (presentations, email, reports, briefings, and face-to-face
conversations).JOB RESPONDSIBLITIES:
- Support the holistic media strategy, planning, execution and
reporting of all paid media channels inclusive of, but not limited
to: Linear TV, direct and programmatic, paid social, audio, digital
out-of-home and print.
- Ensure creative teams (including the in-house creative agency
draftLine), Digital Brand Managers understand all creative needs
and timelines based on media plans.
- Work closely with E-commerce, Direct-to-Consumer shopper media
teams to integrate E-comm into paid media plans.
- Manage the day to day programmatic and social media strategy,
investment, optimization and measurement of display, CTV, digital
video, audio, digital out-of-home, e-comm and high impact liaising
with our DSPs and social platform partners
- Hold Digital, Programmatic and Media education sessions on an
on-going basis for broader Marketing team.
- Develop media targeting strategies in collaboration with Data
COE and develop remarketing ecosystems
- Help establish innovative digital partnerships and programs to
drive relevance of brandsCollaborate with insights team on planning
and measurement.JOB REQUIREMENTS
- 2-4 years of Media experience within a Media agency or B2C
company, preferably with experience in either CPG or the
entertainment and food space (Hands on Keyboard experience in
either Programmatic or Social is not required but recommended)
- Strong knowledge of traditional and digital media platforms and
planning principles (buying, content, measurement), marketing mix
development, media/campaign evaluation, and brand health tracking
- Strong analytical skills. Proficiency in statistics,
experimental design, survey creation and analysis, or qualitative
research is a plus.
- Ability to lead and manage parallel projects and work
effectively with multiple stakeholders.
- Effective communicator with the ability of building trust and
engagement and acting as an influencer at all levels.Budweiser. Bud
Light. Stella Artois. Michelob ULTRA. Thats right, over 100 of
Americas most loved brands, to be exact. But theres so much more to
us than our top-notch portfolio of beers, seltzers, and more. We
believe our people are our greatest asset, and were looking for
people like you to join our shared dream and purpose. We dream big
to create a future with more cheers. Are you up for the
Challenge?WHY ANHEUSER-BUSCH: Anheuser-Busch has always dreamed
big. Its who we are as a company. Its our culture. Its our
heritage. But more than ever, its our future. A future where were
always looking forward. Always serving up new ways to meet lifes
moments. Even when theyre hard. A future where we keep dreaming
bigger. Together. To reimagine what a beer company can be. And what
Anheuser-Busch can do. Where we provide more opportunity for our
people, lift up our neighbors, and make a meaningful difference in
the world. This future is our purpose. A future that everyone can
celebrate, and everyone can share in. A future with more
cheers.BENEFITS:
- Health benefits including Medical, Dental, Vision, Wellness and
Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching
contribution
- Chance to work in a fast-paced environment among a company of
owners
- Free Beer!As the leading global brewer, Anheuser-BuschInBev is
committed to finding innovative ways to continually improve. It's
this kind of thinking that creates a unique work environment by
rewarding talent, celebrating diversity and encouraging forward
thinking. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, protected veteran
status, disability status or any other characteristic protected by
applicable law.REQUIRE ADDITIONAL ASSISTANCE?Anheuser-Busch is
committed to working with and providing reasonable accommodation to
individuals with physical and mental disabilities. If you are a
qualified individual with a disability, or a disabled veteran, you
have the right to request a reasonable accommodation if you are
unable or limited in your ability to use or access the
Anheuser-Busch Careers website as a result of your disability. We
will make a determination on your request for reasonable
accommodation on a case-by-case basis.If you need an accommodation
or assistance in using the Anheuser-Busch Careers website, please
email .
Keywords: Anheuser-Busch, New York , Media Manager, Advertising , New York, New York
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