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Associate Director, Programmatic Media Buying

Company: PHD
Location: New York
Posted on: June 25, 2022

Job Description:

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers. Finding a better way is our ethos and sums up how we approach everything - from a new client brief to the way we work. Associate Director, Programmatic InvestmentThe Programmatic Investment Associate Director will work directly with other internal teams to understand and implement campaign requirements on the front-end, manage optimization within and across campaigns to meet client objectives, and translate the resulting performance and insights back out to internal stakeholders and the client.A Programmatic AD should not only have strong analytic skills but excellent communication and leadership skills to impart critical information to a broad non-quantitative audience.Responsibilities:

  • Oversee and direct the day to day operations of a team of programmatic strategists and buyers.
  • Provide inputs and guidance around campaign design, including requirements for success and optimal use of demand-side platforms
  • Work side by side with Ad Operations team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
  • Work with Sales team to understand goals, address client needs, and communicate results and insights back to clients
  • Facilitate reporting and ad hoc analysis for each campaign
  • Work with internal teams to design and implement new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Provide subject matter expertise to media teams and clients, including but not limited to weekly team meetingsRequirements:
    • 5+ years of experience and expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms
    • Experience managing media teams and client relationships
    • Bachelor's degree in a relative discipline (e.g., Communications, Marketing, Mathematics, Economics, Engineering, Statistics, etc.) preferred.
    • Experience working with large data sets and understanding of analytic methodologies for evaluating data
    • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
    • Able to effectively manage costs while exceeding performance and viewability goals
    • Excellent communication skills - ability to distill key ideas for a non-mathematical audience
    • Proven ability to work with and influence cross-functional teams
    • Strong knowledge of MS Excel, familiarity with other data manipulation tools beneficial but not required
    • Working knowledge of 3rd party verification tools, including DoubleVerify, ComScore, IAS, Moat, etc.PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class

Keywords: PHD, New York , Associate Director, Programmatic Media Buying, Advertising , New York, New York

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