Senior Marketing Associate - Email and Mobile (Hybrid NYC)

Company: Charles Tyrwhitt Inc
Location: New York
Posted on: June 25, 2022

Job Description:

Here at Charles Tyrwhitt we are known for making it easy for men to dress well, from shirts to shoes, whether through our exceptional in-store services or our delightful e-commerce shopping experience. Our US business is a key area of growth in our current strategy and we're now seeking a Senior Marketing Associate - Email and Mobile to lead and implement the email and SMS/text message marketing programs within the US and other territories.You'll be a key part of our performance marketing team, working closely with both US marketing colleagues and a UK based retention marketing team to drive incremental revenue and higher customer lifetime value within our US customer base. This role will best suit a candidate who is currently at Associate level with experience in building and executing email marketing campaigns, as well as analyzing results for maximum efficiency. SMS/text message experience is a plus, but not required. Enthusiasm to own campaigns and continue to grow this important area of performance marketing through internal and external relationships is key to success in this role. The Senior Marketing Associate will have one direct report, so experience in mentoring and coaching is a plus. The ideal candidate will be looking for an opportunity to join an entrepreneurial environment and learn from a hard-working group of performance-driven growth marketeers. This role is based in our New York City office (near Grand Central Station) on a Hybrid (3-days in office per week) basis. Working with the Charles Tyrwhitt marketing team is a fast-paced environment, and in return we offer excellent benefits to you:Competitive salaryAnnual bonus based on company profits401K with 5% employer match21 days PTO annually, increasing with years of serviceComplimentary life and long-term disability insurances PayActiv partnership: get wages already earned before paydayVision/dental/medical insurances for self and familyFlexible Spending AccountEmployee Assistance Program Employee discount on Charles Tyrwhitt clothingRecently re-decorated office with an amazing viewFree snacks and coffeeSummer Fridays!Key Responsibilities:Execute email and text message campaigns - including conceptualization, to set-up and launch, and through post-send analysis and optimization. Build and optimize email content, cadence, and segmentation strategy for all BAU (business as usual), promotional, and retail traffic driving emails for US and other territoriesOwn relationship with UK-based email marketing and creative teams with an emphasis on collaboration, insight, and alignment to inform strategy and ensure agreed tasks are achieved; streamlining efficiencies wherever possibleLead and motivate the Email Marketing Assistant, overseeing the workflow, making sure the email builds are correct and the sends are executed properlyOwn channel reporting & analysis for both email and SMS; use insights and benchmarking to shape email and SMS marketing strategyOwn the US customer email database within the email service platform (ESP) and the US text subscriber contact list within the SMS platform. Monitor deliverability and list hygiene to ensure optimal placement Ensure the customer facing communication are compliant, features relevant product, accurate information, properly represents the brand, and generally contributes to a positive customer experience/journeyAssist with other retention marketing projects and programs as neededRequirements:2+ years' experience building and executing email marketing programs (Adobe Campaign experience a plus, but not required) ; SMS marketing experience a plusGood working knowledge of HTML, Excel and Powerpoint requiredAnalytical ability and experience analysing campaign performance data, communicating insights to key stakeholders, and optimizing the email marketing strategy based on resultsExperience managing a direct report a plus but not requiredAbility to handle multiple tasks, projects, and deadlines simultaneouslyGood problem-solving skills and an excellent attention to detail Excellent communication skills, both written and verbalA positive, proactive, and flexible attitudeDemonstrated initiative to take on additional projects and learn new systemsDemonstrated aptitude for communicating with multiple teams/groups (internal and external)Candidates must be authorized to work in the United States, Charles Tyrwhitt is not able to sponsor work authorization for this role.About us...https://www.charlestyrwhitt.careers/ Charles Tyrwhitt is an inclusive employer, we look forward to receiving your application!This role requires in person attendance. Under current NYC guidelines, all employees must be fully vaccinated or have an eligible exemption. PI182215033

Keywords: Charles Tyrwhitt Inc, New York , Senior Marketing Associate - Email and Mobile (Hybrid NYC), Advertising , New York, New York