Senior Marketing Associate - Email and Mobile (Hybrid NYC)
Company: Charles Tyrwhitt Inc
Location: New York
Posted on: June 25, 2022
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Job Description:
Here at Charles Tyrwhitt we are known for making it easy for men
to dress well, from shirts to shoes, whether through our
exceptional in-store services or our delightful e-commerce shopping
experience. Our US business is a key area of growth in our current
strategy and we're now seeking a Senior Marketing Associate - Email
and Mobile to lead and implement the email and SMS/text message
marketing programs within the US and other territories.You'll be a
key part of our performance marketing team, working closely with
both US marketing colleagues and a UK based retention marketing
team to drive incremental revenue and higher customer lifetime
value within our US customer base. This role will best suit a
candidate who is currently at Associate level with experience in
building and executing email marketing campaigns, as well as
analyzing results for maximum efficiency. SMS/text message
experience is a plus, but not required. Enthusiasm to own campaigns
and continue to grow this important area of performance marketing
through internal and external relationships is key to success in
this role. The Senior Marketing Associate will have one direct
report, so experience in mentoring and coaching is a plus. The
ideal candidate will be looking for an opportunity to join an
entrepreneurial environment and learn from a hard-working group of
performance-driven growth marketeers. This role is based in our New
York City office (near Grand Central Station) on a Hybrid (3-days
in office per week) basis. Working with the Charles Tyrwhitt
marketing team is a fast-paced environment, and in return we offer
excellent benefits to you:Competitive salaryAnnual bonus based on
company profits401K with 5% employer match21 days PTO annually,
increasing with years of serviceComplimentary life and long-term
disability insurances PayActiv partnership: get wages already
earned before paydayVision/dental/medical insurances for self and
familyFlexible Spending AccountEmployee Assistance Program Employee
discount on Charles Tyrwhitt clothingRecently re-decorated office
with an amazing viewFree snacks and coffeeSummer Fridays!Key
Responsibilities:Execute email and text message campaigns -
including conceptualization, to set-up and launch, and through
post-send analysis and optimization. Build and optimize email
content, cadence, and segmentation strategy for all BAU (business
as usual), promotional, and retail traffic driving emails for US
and other territoriesOwn relationship with UK-based email marketing
and creative teams with an emphasis on collaboration, insight, and
alignment to inform strategy and ensure agreed tasks are achieved;
streamlining efficiencies wherever possibleLead and motivate the
Email Marketing Assistant, overseeing the workflow, making sure the
email builds are correct and the sends are executed properlyOwn
channel reporting & analysis for both email and SMS; use insights
and benchmarking to shape email and SMS marketing strategyOwn the
US customer email database within the email service platform (ESP)
and the US text subscriber contact list within the SMS platform.
Monitor deliverability and list hygiene to ensure optimal placement
Ensure the customer facing communication are compliant, features
relevant product, accurate information, properly represents the
brand, and generally contributes to a positive customer
experience/journeyAssist with other retention marketing projects
and programs as neededRequirements:2+ years' experience building
and executing email marketing programs (Adobe Campaign experience a
plus, but not required) ; SMS marketing experience a plusGood
working knowledge of HTML, Excel and Powerpoint requiredAnalytical
ability and experience analysing campaign performance data,
communicating insights to key stakeholders, and optimizing the
email marketing strategy based on resultsExperience managing a
direct report a plus but not requiredAbility to handle multiple
tasks, projects, and deadlines simultaneouslyGood problem-solving
skills and an excellent attention to detail Excellent communication
skills, both written and verbalA positive, proactive, and flexible
attitudeDemonstrated initiative to take on additional projects and
learn new systemsDemonstrated aptitude for communicating with
multiple teams/groups (internal and external)Candidates must be
authorized to work in the United States, Charles Tyrwhitt is not
able to sponsor work authorization for this role.About
us...https://www.charlestyrwhitt.careers/ Charles Tyrwhitt is an
inclusive employer, we look forward to receiving your
application!This role requires in person attendance. Under current
NYC guidelines, all employees must be fully vaccinated or have an
eligible exemption. PI182215033
Keywords: Charles Tyrwhitt Inc, New York , Senior Marketing Associate - Email and Mobile (Hybrid NYC), Advertising , New York, New York
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