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Senior Copywriter

Company: BCW Global
Location: New York
Posted on: June 25, 2022

Job Description:

DescriptionSenior CopywriterNew York, NYThe Role:We are looking for a highly conceptual Senior Copywriter with at least 5 years of agency experience to join our Creative team in New York, NY. This person will partner with one of our Senior Art Directors.Working together, your job will be helping to create ideas that make a positive impact; BCW calls this 'Moving People'. You'll need natural storytelling skills, a curious mind, a strong grasp of culture, and most importantly, you need to know what's going on around the world, and you're eager to become part of those conversations.The Team:Under new leadership, BCW's Creative team creates integrated campaigns with an earned media mindset. The team has a mandate to push for meaningful and well-crafted work that creates impact, which we create in partnership with a diverse team of account service, research, planning, design, digital and creative professionals across a large and varied base of clients, from start-ups to Fortune 50 brands.What we need you to do:As a Senior Copywriter at BCW, you'll be developing campaigns and tactical creative concepts aimed at earning media buzz and sparking conversations. You'll spend your time:

  • Researching; mining for nuggets of inspiration that will help you form ideas
  • Brainstorming; on your own and as part of a team
  • Collaborating; shaping your ideas and bringing them to life in real-time with the help of creative directors, art directors, and designers - you'll be working with a range of teams for multiple clients
  • Writing; concepts, treatments, tactics, deck copy, maybe even the odd manifesto
  • Reviewing; intelligently and energetically presenting your work to colleagues and clients and being receptive to collaboration and feedback
  • Presenting; pitch and sell campaigns, activations, and ideas to internal teams and clients, developing the trust of all audiences.
  • Learning; constantly improving your craft, sharpening your storytelling skills, and maturing as a creative.What we're looking for:
    • 5+ years creative writing experience in a professional setting (advertising, brand, digital, social media, communications, publishing/content, public relations, etc.)
    • Portfolio; examples of your own writing for a variety of mediums that is clear, coherent, and compelling - ideally, these are examples of your own writing that bring to life ideas that you have created - you'll score bonus points if these aren't all traditional 'ads'
    • Curiosity; socially aware and up to date on current events and affairs. You're always interested to find what is breaking in culture before it breaks in culture
    • Humility; you support other people's ideas like they were your own. You take direction with grace, and the next step with confidence.
    • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groupsMore about BCW:What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.BCW's commitment to moving people starts with our employees. Here you'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an "Earned-Plus" offer - earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities - BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit Mission:Organizations and industries are evolving at a rapid pace while operating in increasingly complex, connected stakeholder ecosystems. To grow and thrive in this environment, our clients need to engage colleagues, consumers, customers and other key constituents who are more diverse, elusive and over-stimulated than ever before. They have to move people - all kinds of people - to think differently, feel deeply and act urgently.We move people with power and precision to move our clients forward. Join us in #MovingPeople.BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Keywords: BCW Global, New York , Senior Copywriter, Advertising , New York, New York

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