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Director, Global Influencer Marketing

Company: Michael Kors
Location: New York
Posted on: August 7, 2022

Job Description:

Who You Are:
You are energetic, collaborative, have strong communication and are results driven. You thrive in a rapidly changing environment, are curious and have experience with digital communications, global influencer relations and activations.
This is a cross-functional role leading Global Influencer Relations and strategy.
What you will do:
Influencer Relations (US & International):

  • Initiate, spearhead and implement global influencer strategy for product & branding activations.
  • Talent Casting & Discovery (direct talent relations)
  • Global Influencer Directives: creating and distributing strategic briefs to MK global offices/licensees
  • Content Creation: creating influencer briefing documents for talent and content capture at MK-hosted events/influencer trips
  • Contracts: experience negotiating and preparing talent agreements
  • Reporting: experience with influencer marketing platforms to track project performance & engagement (i.e., Lefty, Grin, Tribe), internal project recaps
  • Budgets: management of the global influencer budget
  • Management of Sr. Global Digital Communications Coordinator and Global Coordinator, Influencer Relations
  • Oversight of China brand projects
    You'll Need to Have:
    • Bachelor's Degree
    • 5-7 years of communications and PR experience
    • Digital & Influencer communications experience
    • Personal relationships with agencies and influencers
    • Proficiency in influencer marketing platforms (i.e.,Lefty, Grin, Tribe)
    • Proficiency in MS Office Suite
    • Experience with managing budgets
    • Ability to work in office 4 days a week
    • Receipt of the COVID-19 vaccine is a requirement for this position, subject to applicable exemptions.
      We'd Love to See:
      • Excellent communication skills, attention to detail; superior ability to build networks and foster partnerships
      • Global sensitivity and understanding of international markets
        MK Perks:
        • Generous PTO & Holiday Schedule
        • Summer Fridays
        • Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
        • Cross-brand Discount
        • Exclusive Employee Sales
        • Fav 5 Cards (MK Discount for friends and family)
        • 401k Match
        • Paid Parental Leave
        • Thrive Wellness Program (seasonal in-office massages and more!)
        • Commuter Benefits
        • Gym Discounts
          At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

Keywords: Michael Kors, New York , Director, Global Influencer Marketing, Advertising , New York, New York

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