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Digital Marketing Specialist

Company: Spence-Chapin Services to Families and Children
Location: New York
Posted on: August 7, 2022

Job Description:

POSITION OVERVIEWSpence-Chapin has an exciting opportunity to join our Marketing Team as a Digital Marketing Specialist. We are seeking a highly motivated, innovative, creative, tech-savvy, digital marketing guru to grow our brand awareness and reach more individuals in need of our services. The right candidate will have a proven track record of building successful digital marketing campaigns across multiple platforms; growing online presence through creative and on-trend social media content and engagement; expanding reach through digital content opportunities and collaborations; maintaining and updating websites with ability to enhance SEO, UI, and UX; and analyzing data to enhance digital presence across all formats.SPENCE-CHAPIN OVERVIEWSpence-Chapin is a nonprofit organization based in New York City that has been providing adoption services and adoption support for more than 110 years. At Spence-Chapin, we believe that every child deserves a family, and we work tirelessly to advocate for children in need of a permanent, loving home. Over our history, Spence-Chapin has served more than 25,000 children, women, and families through our main program areas: Comprehensive Domestic and International Adoption Programs; Birth Parent Services; Well-being Services; and International Humanitarian Aid through programs like our Granny Program to support children living in orphanages overseas.Our work is made possible by the dedicated individuals on our staff. At Spence-Chapin we find joy in celebrating each other, our co-workers and our clients. Everyone is treated with respect and dignity to strengthen the vibrancy of our community. We celebrate a culture of excellence, inclusivity, compassion, flexibility and support. -Spence-Chapin offers a competitive benefits package that includes full health benefits, generous PTO and holiday schedule, HRA & FSA plans, life insurance, retirement plan with employer contribution, paid maternity/paternity/adoption leave, commuter benefits, and more. -Being part of the Spence-Chapin team is being part of a legacy, which for more than 110 years has providing critical services to children, women, and families around the world. -KEY PERFORMANCE INDICATORS

  • Work with the Associate Director and Director to build a comprehensive digital strategy that incorporates website optimization, content development, social media platforms, digital advertising, and online networking to elevate our brand and reach more individuals
  • Implement digital strategy in collaboration with full Marketing team and with colleagues across the organization to highlight our work
  • Maintain and suggest updates for our websites in collaboration with the Associate Director and our contracted website maintenance team, to improve web taxonomy and UI/UX, ensure forms and links are operating and tracking correctly, etc.
  • Monitor trends in web content, social media platforms, and analytics tools and tactics to keep Spence-Chapin's content and strategies current and engaging
  • Manage online interactions by monitoring and responding to comments, DMs, and mentions, in coordination with Associate Director and Director
  • Track and analyze data for all digital materials, including online ads, website, social media, mentions, etc.
  • Explore and cultivate digital partnerships with other organizations, companies, and influencers to increase our reach and elevate our brand
  • Additional marketing-related tasks and assignments as needed by the departmentEDUCATION & EXPERIENCE
    • Digital Marketing or Digital Communications degree or equivalent experience
    • Minimum 3+ years' experience in building and implementing digital strategy for an organization or company and 2+ years working with a non-profit organization preferred
    • Experience in and/or knowledge of adoption and adoption-related issues a plusTECHNICAL SKILLS
      • Expertise in digital production systems (Wordpress)
      • Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) and their management (Hootsuite, Meta Business Suite, Later, etc.)
      • Advanced knowledge of and experience in tracking website and social media data analytics
      • Advanced Knowledge of Canva
      • Familiarity with basic graphic design in Adobe Creative Suite
      • Familiarity with basic photo editing, video editing a plus
      • Proficiency in HTML and CSS
      • Demonstrated experience in creating and implementing successful digital strategies
      • Strong understanding of web taxonomy, UI and UX
      • Advanced knowledge and understanding of SEO practices
      • Experience building and monitoring online ads
      • Expertise in mass email marketing campaigns and strong knowledge of their platforms (Mailchimp, Constant Contact, etc.)KEY COMPETENCIES
        • Strong critical and high-order thinking skills
        • Exceptionally creative and forward-thinking
        • Ability to work independently and collaboratively
        • Ability to multitask
        • Incredibly detail-oriented
        • Excellent time-management skills
        • Highly organized and productive
        • Possess a go-getter attitude and strong initiative
        • Ability to successfully complete multiple and simultaneous projects and tasks
        • Passion for Spence-Chapin's mission and familiarity with our work -This job description is not intended to detail every aspect of your job or list every task you may perform. It is provided as a general overview of the responsibilities and skills required to do this job successfully.

Keywords: Spence-Chapin Services to Families and Children, New York , Digital Marketing Specialist, Advertising , New York, New York

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