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Growth Marketing Manager

Company: Forum Brands
Location: New York
Posted on: August 7, 2022

Job Description:

Description

Forum Brands is the world's most advanced e-commerce operating platform. Using its proprietary brand management technology and SEAL (Source, Evaluate, Accelerate, Lead) system, Forum acquires Amazon brands in categories that consumers love and builds them into omnichannel leaders. We've built a diverse team, with a differentiated set of experience across digital marketplaces, consumer brands, eCommerce technology, and investing. We're backed by world-class investors including Norwest Venture Partners, NFX, TriplePoint Capital, and Concrete Rose.

We're looking for a Growth Marketing Manager to own the strategy and execution of our paid media acquisition channels to drive growth across a portfolio of brands. This role will involve direct ownership of core KPIs, as well as the day-to-day management of the channels that will drive them. This person will work very closely with our Brand Managers, Creative Team, Center of Excellence Team, and the M&A team.

NOTE: This role is based in NYC. Forum Brands operates a flexible, hybrid office policy in which employees are expected to be in-person at least three days per week.*

What you'll do:

  • Oversee and manage performance channels including paid social, paid search, affiliate/influencer and more
  • Drive budget allocation between channels and lead campaign-specific strategy to optimize for conversion and CAC
  • Develop and maintain KPI reports that track the efficacy of implemented strategies
  • Recommend new acquisition strategies
  • Conduct frequent A/B tests across ads, landing pages, targeting and bid strategies to maximize efficiency and volume

    Requirements
    • 3+ years of experience with the design, management and execution of multi-channel paid media campaigns including affiliate/influencer partnerships and channel exposure to Facebook, Google, mobile DSPs, Twitter and more
    • A deep understanding of growth marketing and customer acquisition
    • Strong analytical skills, comfortable with large data sets and rapid experimentation
    • Familiarity with analytical tools such as Google Analytics, Ahrefs, SEMrush, SimilarWeb

      Bonus points if you...
      • Have DTC brand marketing experience

        You'll thrive at Forum by:
        • Acting like an owner. You take pride in, and accountability for, results. No problem is too big, too small, or too outside of your scope to jump in and help
        • Seeking objective truths. You execute using facts, not reasons. You ask questions and push the boundaries on what you believe to be true
        • Applying structured thinking. You think in terms of scalable processes. You can define a long-term vision based on many moving parts, and build the infrastructure to get there
        • Arriving as you are. You show up as your authentic self and celebrate that of others while looking for ways to create an inclusive environment. The best ideas win, regardless of who they come from

          Benefits
          • Unlimited PTO
          • Generous healthcare stipend
          • 401K match
          • Paid Family Leave
          • Free access to Calm and TalkSpace
          • Commuter benefits
          • Flexible hybrid work schedule
          • Fully stocked kitchen (snacks, beverages and more!)

            Our Commitment to Diversity and Inclusion

            We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we're devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

            As an equal opportunity employer, all aspects of employment with Forum Brands Inc. including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Forum Brands, Inc. does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

            *Forum Brands has a strong commitment to ensuring the health and safety of our team. Under our COVID mitigation protocols and the NYC Workplace Vaccination Requirements, all employees must be fully vaccinated upon commencing employment, subject to legally required exemption.

            Salary range: $125,000 - $135,000 + bonus and equity

Keywords: Forum Brands, New York , Growth Marketing Manager, Advertising , New York, New York

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