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VP, Commerce & Retail Media

Company: dentsu Media
Location: New York
Posted on: August 7, 2022

Job Description:

Company Description

We are Dentsu International. We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets-their brands-win in a changing world.

Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The VP of Commerce & Retail Media role is to provide ecommerce and retail media leadership for one of our largest retail clients. The individual in this role is responsible for providing strategic direction and demonstrates an in-depth knowledge of all aspects of their client's business as well as the overall technology, marketplace/commerce and competitive landscape. The VP is responsible for cultivating client and media relationships specifically at senior levels. This individual is responsible for being the "ultimate" ecommerce and retail media consultant to the client and is charged with all general management aspects of the team, including team collaboration, team harmony, big-picture strategic thinking, and financial performance. They should be an integrated leader who understands media strategy, driving performance marketing for ecommerce initiatives and working with retail media providers and can speak to these topics in front of senior stakeholders with great comfort, expertise and ease.

Media Planning

  • Direct the development of planning objectives and strategies that align with the client's marketing objectives
  • Manage biddable teams across ecommerce and retail media initiatives, serving as the overall account lead for portions of the business
  • Set short and long term ecommerce strategies to grow existing retailer ecommerce business while identifying strategies to acquire new households
  • Research and implement new techniques and technologies that are relevant for clients' traditional and digital media strategies
  • Oversee the analysis of program results and dialogue with client and internal team on informed strategic implications
  • Successfully identify all up-sell opportunities with existing clients, including ability to sell dentsu Media offerings
  • Create and negotiate yearly client contracts and supplemental proposals and manage account profitability
  • Set negotiations strategies
  • Actively provide and discuss industry information on media, markets and related dynamics
  • Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas
  • Contribute, participate and present in agency new business efforts and presentations
    Relationship Management
    • Build and maintain trusting, collaborative relationships with senior clients
    • Manage expectations of senior clients and deliverables
    • Identify and secure relationships with key senior clients to deepen agency relationship
    • Serve as the lead in managing the agency-client relationship
    • Accurately represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
    • Grow business opportunities within current clients
    • Ensure collaboration among all agency departments; foster great teamwork
      Strategic Thinking/Leadership
      • Collaborate with other cross-functional agency leaders to stay on top and develop POVs as it relates to the emerging landscape of ecommerce, marketplaces and retail media
      • Lead overarching strategic thinking, ensuring agency strategy and resources align and meets client objectives
      • View strategic goals in a broader business context
      • Establish priorities for key agency projects
      • Initiate long-term projects for teams that will contribute to greater agency revenue
      • Demonstrate strong analytical and strategic skills to help solve client's business problems
      • Implement efficient and effective solutions to complex problems
      • Arrive at solutions that balance the needs of dentsu Media clients
      • Actively keep current with industry trends, media business and tools - buying systems, research, resources and associations
      • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
      • Manage assigned groups' staffing needs (hiring, promotions, performance)
      • Manage the work of assigned media groups, providing leadership, direction and motivation as appropriate
      • Manage staff utilization
      • Construct and deliver accurate, honest and timely performance management documents
      • Train, motivate and develop assigned staff
        • 8+ years of media planning experience with a focus in performance marketing objectives
        • At least 3 years of shopper, ecom or retail media planning and buying experience
        • Experience putting together strategic recommendations and leading day to day conversations with a client team
        • Experience working on clients or leading teams across biddable platforms including DSP, SEM, Retail Media and Paid Social
        • Retail and/or CPG related experience is a plus, particularly with ecommerce focus
          Additional Information

          Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Applicants from diverse or underrepresented backgrounds encouraged to apply.

          The anticipated base salary range for this position is $136,000-$210,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

          Employees from diverse or underrepresented backgrounds encouraged to apply.

          Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Keywords: dentsu Media, New York , VP, Commerce & Retail Media, Advertising , New York, New York

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