Marketing Coordinator, Crux
Company: Sensio Inc
Location: New York
Posted on: August 7, 2022
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Job Description:
MARKETING & SOCIAL MEDIA COORDINATOR, CRUXMade by Gather, a B2B
portfolio of small kitchen appliance and cookware brands, is
looking for a hyper-organized Marketing Coordinator to support the
brand that's rewriting the American kitchenware story: CRUX.
Reporting to the Director of Brand- CRUX, you will support the
execution of the marketing calendar across all touchpoints: from
writing creative briefs to managing the brand's social media
community and more. You are impeccably organized and never miss a
deadline. You live in the evolving world of digital content and
know how to cultivate and build community across Tik Tok, IG and
more. You are at the forefront of cultural trends across food,
fashion, music and pop culture and want to bring a point of view to
a stagnant category ready to be disrupted. RESPONSIBILITIES:
Support the execution of the integrated marketing calendar for
CRUX, including brand-owned and partner channels (i.e. major
retailers such as Target, Amazon, Williams Sonoma, Macys, and Bed
Bath & Beyond)Write compelling, thorough and clear creative briefs
for assets and follow up with stakeholders to ensure timely
execution, including:Amazon content including overlays, brand pages
and below fold content Other retail e-commerce content (PDPs, media
assets, brand pages) Website landing page
mockupsEmailsPR/partnership assets Sales pitch decks Social media
Photo/video shootsIn-store selling assets (displays, POPs)Help
project-manage creative briefs in Monday.com to ensure all
marketing assets needed for the CRUX brand are produced on time and
on-brandHelp manage the social media calendar and execute posts for
IG, Tik Tok and Twitter, ensuring key brand messages and product
features are represented appropriately Track, analyze and report on
key social media metrics: Engagement, Reach, Fan/Follower growth
and competitor performance Help create content - short form, reels,
Tik Toks etc. Move with speed and agility, never losing an
opportunity to be a part of brand-relevant social media
conversations Create PowerPoint presentations for customer
meetings, brand partnership pitches, internal communications, and
PR/influencer pitchesEnsure product samples are ordered and
trafficked for seeding efforts and photo/video shoots, as needed,
in close collaboration with the product management team Support
storyboarding, copywriting and editing for various assets; proof
copy on marketing assets as neededMaintain an organized, current
and on-brand library of assets and ensure the sales team is using
brand-right assets, fonts, etc. QUALIFICATIONS:You live and breathe
social media, move at the speed of culture, and have a strong point
of viewBachelors degree in marketing, journalism or other creative
discipline 1-2+ years of marketing experience Self-starter who
works well under pressure Ability to work in a fluid and
entrepreneurial environment with ease Exceptional written and
verbal communication skills Strong project management and
analytical skills with a strong attention to detailWillingness to
take initiative and follow through on projectsPassion for cooking a
major plusPI187982343
Keywords: Sensio Inc, New York , Marketing Coordinator, Crux, Advertising , New York, New York
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