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Senior Marketing Specialist

Company: Yazara
Location: New York
Posted on: August 7, 2022

Job Description:

Yazara is a new software development company from the PayCore family, a leader in SoftPOS and the payment acceptance industry. Yazara, headquartered in New York, builds on PayCores 20+ years of leadership and serves over 50 clients worldwide. Yazara is a state-of-the-art SoftPOS solution and payment acceptance suite designed to transform all smartphones and tablets into POS terminals. It allows merchants of all sizes to securely accept EMV payments of any amount with contactless cards, mobile wallets, and wearables on their own mobile devices.
Job DescriptionThe ideal candidate for the senior marketing specialist role will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team very closely to ensure that your marketing efforts support their sales efforts. Your colleagues will be all around the world, especially from Turkey. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

  • Social Media Management
  • Manage social media channels and assure we have the right presence on the right channels
  • Develop content plan and calendar
  • Develop content/posts in line with brand messaging and sales priorities
  • Track and review data and analytics to find improvement opportunities
    2. Website Management
    • Develop and implement new content in line with brand messaging and sales priorities
    • Manage SEO
    • Assure maintenance and operability
    • Manage analytics and optimization - track visits, conversion rates, interaction, etc.
      3. Lead generation
      • Digital lead gen plan and implementation
      • Identify best event and trade shows and handle participation logistics
      • Analytics and tracking
        4. Communications
        • Ongoing content ideation and development
        • Create new demos, videos, and other marketing communications materials
        • Develop email campaigns, pre and post event communications
        • Work on pr/media coverage opportunities
        • Support teams on presentations, collateral, proposals, etc.

          Expected Qualifications
          • At least 3-6 years of relevant experience in marketing on corporate and/or agency side.
          • Fintech or other tech startup or corporate experience a plus.
          • BS/BA in Marketing or a related field of study
          • Able to work in a fast-paced environment, self-starter, creative, strategic thinker, team player, flexible, problem solver.
          • Excellent written and verbal communication skills.

Keywords: Yazara, New York , Senior Marketing Specialist, Advertising , New York, New York

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