Senior Marketing Specialist
Location: New York
Posted on: August 7, 2022
Yazara is a new software development company from the PayCore
family, a leader in SoftPOS and the payment acceptance industry.
Yazara, headquartered in New York, builds on PayCores 20+ years of
leadership and serves over 50 clients worldwide. Yazara is a
state-of-the-art SoftPOS solution and payment acceptance suite
designed to transform all smartphones and tablets into POS
terminals. It allows merchants of all sizes to securely accept EMV
payments of any amount with contactless cards, mobile wallets, and
wearables on their own mobile devices.
Job DescriptionThe ideal candidate for the senior marketing
specialist role will be responsible for creating marketing content
and distributing it effectively. You will help us create a strong
brand presence with innovative promotional offerings, online and
offline marketing campaigns, and marketing events. You will
collaborate with the sales team very closely to ensure that your
marketing efforts support their sales efforts. Your colleagues will
be all around the world, especially from Turkey. Finally, your
analytical skills will assist you as your monitor and report on the
success of your marketing efforts.
- Manage social media channels and assure we have the right
presence on the right channels
- Develop content plan and calendar
- Develop content/posts in line with brand messaging and sales
- Track and review data and analytics to find improvement
2. Website Management
- Develop and implement new content in line with brand messaging
and sales priorities
- Manage SEO
- Assure maintenance and operability
- Manage analytics and optimization - track visits, conversion
rates, interaction, etc.
3. Lead generation
- Digital lead gen plan and implementation
- Identify best event and trade shows and handle participation
- Analytics and tracking
- Ongoing content ideation and development
- Create new demos, videos, and other marketing communications
- Develop email campaigns, pre and post event communications
- Work on pr/media coverage opportunities
- Support teams on presentations, collateral, proposals, etc.
- At least 3-6 years of relevant experience in marketing on
corporate and/or agency side.
- Fintech or other tech startup or corporate experience a
- BS/BA in Marketing or a related field of study
- Able to work in a fast-paced environment, self-starter,
creative, strategic thinker, team player, flexible, problem
- Excellent written and verbal communication skills.
Keywords: Yazara, New York , Senior Marketing Specialist, Advertising , New York, New York
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