Digital Marketing Coordinator

Company: Delta Dental of New Jersey and Connecticut
Location: Parsippany
Posted on: August 7, 2022

Job Description:

Digital Experience Guru Wanted.
Delta Dental of New Jersey, a leader in providing best in class dental coverage to our members and subscribers is currently seeking a Digital Marketing Coordinator with 1-3 years of experience to join our team and help us design an engaging digital experience for our customers. This is a hybrid position and our newly renovated offices are based in Parsippany, New Jersey.
We are a highly energized transforming not-for-profit organization. Bring us your talent and you'll be rewarded with competitive compensation. Our benefits - medical, Rx, Vision and free Dental, and matching 401k will knock your socks off! We value work-life balance and provide ample time for our associates to re-charge their batteries. We also have an excellent wellness program including onsite and hybrid exercise classes. Like volunteering and have a cause you support? We pay you to do that too.
Come contribute to a great organization, be rewarded and get your smile on.
What you'll be doing...

• Manage our website and distribution of content across multiple digital platforms including content development, approval, testing, and posting into the content management systems (Sitecore /Sharepoint) and monitor success
• Design and execute email marketing campaigns using best practices for development of copy, design, calls to action, building journeys and placement using marketing automation platforms
• Provide reporting that supports SEO strategies and make recommendations to enhance existing pages and consult on development of new pages for effective and relevant keyword terms, as well as measurement and implementation of site performance optimization that impacts SEO.
• Social media listening, response, resolution tracking, reporting and analytics
• Competitive analysis: maintain a pulse on what competitors are doing in the market and ensure our practices remain best-in-class
  The tools in your toolbox...
  
  • Foundational knowledge of marketing principles and technology
  • Ability to identify efficiency improvements and optimizations across digital channels that are core to business strategies
  • Knowledge of improving the consumer value chain and consumer digital experience
  • Leadership skills and the ability to drive projects to completion
  • Ability to work within multi-functional and multi-geographical teams
  • Experience with web content management software, hosting and web management services
  • Can do, growth mindset thinker and collaborator
    What you need to do now.
    It's easy! Click the "in Easy Apply" button at the top of this page and include your resume. You can also view our full job description and apply at www.deltadentalnj.com/careers.

Keywords: Delta Dental of New Jersey and Connecticut, New York , Digital Marketing Coordinator, Advertising , Parsippany, New York