Digital Marketing Strategist
Company: College Recovery LLC
Location: Fairfield
Posted on: August 7, 2022
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Job Description:
Description:
SOBA New Jersey opened its doors in 2014 with the goal to provide a
higher quality of care than the standard typically delivered by
other drug rehabilitation centers. This goal is the driving force
behind our treatment philosophy and approach. Our passion for
helping our clients achieve a better life grows stronger every day
as we continue to be the benchmark of addiction treatment
excellence. Since our inception, we've become one of the premier
drug rehabs in New Jersey. We are accredited by The Joint
Commission, and our detox, clinical, and housing facilities are
located in New Brunswick, New Jersey, each in walking distance from
Rutgers University.We have the most dedicated, experienced and
knowledgeable professionals in the field working on our team. It is
these people who carry out our vision on a daily basis. The
strength of our program lies not with any single individual, but
rather in the sum of all our experiences, qualities, and skills.
All members of our team hold core values that mirror those of our
foundation as a whole. Individually and together, we treat all of
our clients with respect, compassion, and understanding.SOA New
Jersey is currently seeking an experienced, creative Digital
Marketing Strategist to join our growing organization. In this
position, you will be responsible for the management of all digital
platforms, ensuring the success of our business objectives.Primary
Job Responsibilities:Responsibilities include but are not limited
to- -- Lead digital marketing initiatives including Search Engine
Optimization, SEM, PPC Advertising, Content Marketing and Lead
Generation to drive Admissions-- Maintain and improve website,
content, speed, performance, and search engine visibility as well
as CDN and hosting.-- Track and report on marketing affairs
including budget, leads, traffic and more. -- Conduct research and
drive insights to improve marketing optimization. -- Use tools like
SEMrush, Google Analytics, Google Search Console, and more to track
performance and improve marketing based on their insights.--
Maintain and grow our social media presence on Instagram, Facebook,
LinkedIn-- Manage the SOBA New Jersey brand presence, ensure
quality and consistency in our marketing materials-- Manage
Salesforce CRM, working with Admissions team to maintain lead
information and quality-- Coordinate media buying and advertising
efforts-- Collaborate with agencies and other vendor partners--
Brainstorm new and creative growth strategies-- Contact, interview,
and hire third party graphic designers, web designers, and
videographers to create unique and engaging content.-- Comply with
local, state and federal confidentiality laws and regulations --
Provide customer service by answering questions and concerns when
necessary-- Communicate with Management and Ownership about
marketing goals and results-- Demonstrate sensitivity and
responsiveness to cultural differences-- Abide by College Recovery
code of ethics and model values
Requirements:
Qualifications: -- Bachelor's Degree in Marketing, or related field
required-- 3+ years' experience in digital marketing, marketing/
advertising-- Excellent oral and written communication skills--
Excellent grasp of web analytics and social media best practices--
Demonstrable experience with lead generation, SEO, and Google Ads--
Knowledge and experience with WordPress backend-- Excellent Project
Management sills-- Must be reliable and dependable and demonstrate
initiative in performing work-- Multi-tasker, quick-learner,
self-starter-- Salesforce experience a plus-- Background in social
services and/or non-profits strongly preferredPI188011107
Keywords: College Recovery LLC, New York , Digital Marketing Strategist, Advertising , Fairfield, New York
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