Director, Product Marketing
Company: PubMatic
Location: New York
Posted on: August 7, 2022
Job Description:
We are immediately hiring a strong Director of Product Marketing
to join our growing team.The Director will be responsible for
defining and executing GTM strategy for PubMatic's technology.
The Director must be able to translate our product vision and
roadmap into prioritized GTM Plans and Solution Programs, aligned
with key stakeholders and business leaders across the organization.
As such, being fluent in dealing with complexity at a global level,
across multiple channels, across multiple product lines, and with
regards to multiple competitors and partners will be key:
Responsibilities:The ideal candidate will have in-depth strategic
experience in the development of market analysis and response
modeling, research and intelligence strategy, solution definition,
positioning, competitive analysis, communication, pricing,
packaging and promotion of key products and solutions being
undertaken by the business.
Your success will be measured by specific product marketing success
metrics and program OKRs tied to your ability to:
- Lead in cross-functional team alignment
- Communicate, educate and evangelize new products to our
commercial sales teams
- Own product adoption and usage engagement rates for new product
feature releases
- Develop GTM marketing programs that influence pipeline revenue
and velocity
- Partner with Product Management to co-pilot strategic
development of GTM Launch Planning for your product growth
area
- Increase ICP and buyer persona awareness and share of voice
including: end-to-end GTM launch planning for all release levels,
product demos for sales training, learning and development;
product-based demand generation assets, product positioning and
messaging playbooks
- Leverage an ABM framework to drive pipeline velocity from
prospect through opportunity by creating high-impact account
nurture programs and initiatives. You will be the key
subject-matter-expert in understanding each stage of the Consumer
Decisioning Journey, by ICP, persona, regional market, industry,
vertical, and business category
- Partner with the CS teams to bring new releases and major
product launches into the PubMatic sales playbook and drive account
expansion opportunities (upsell/crosssell)
- Align with the Marketing Communications teams to help drive air
coverage and thought leadership, and being a co-chair to
PubMatic-hosted events and Industry conference sponsorships that
require targeted sales enablement planning, content, and messaging
plays
- Familiarity with an advanced marketing tech stack, such as
Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Google
Analytics, Power BI, Pendo, HighSpot or SalesLoft
Requirements:
- 6+ years in product management or technical product marketing,
ideally within online digital advertising (ad tech provider,
exchange, large web publisher, agency) or marketing technology
company
- The candidate should have an understanding of the Online
Advertising industry, a passion for technology, and the drive to
work in a start-up environment
- Proven track record in crafting compelling positioning and
thought leadership content
- Creative thinking around innovative messaging and presentation
strategies a must; roll up your sleeves to create/drive visual
tools to sell/explain products and services
- Proven track record with delivery in a fast-paced environment
and the organizational skills to effectively manage multiple
projects with tight deadlines
- Proven track record of working closely with Product Management
teams to develop GTM strategies for driving adoption
- Strong understanding of technology, product development and
innovation
- Exceptional project management, organizational, writing, &
presentation skills; ability to multi-task, prioritize and organize
work to meet deadlines and multiple requests
- Cultural fit with PubMatic's core values of Customer Service,
Innovation, Bias Towards Action, Teamwork, and Integrity
- Strong interpersonal skills with an emphasis on teamwork,
ownership, and initiative
- As a part of the interview process, be prepared to tell us what
will happen to advertisers and publishers when Google completely
deprecates the 3rd party cookie. You will need to be able to
address this with confidence as the Director.
Additional InformationCoronavirus notice: PubMatic is actively
working to ensure candidate and employee safety. Currently, all
hiring and onboarding processes at PubMatic will be carried out
remotely through virtual meetings until further notice.Benefits:
Our benefits package includes the best of what leading
organizations provide, such as stock options, paternity/maternity
leave, healthcare, dental and vison insurance plus many extra perks
including Perkspot unlimited PTO (that we actually require you to
use!). As well, when we're back in the office, we all benefit from
a kitchen loaded with healthy snacks and drinks and catered lunches
twice a week, and much more!Diversity and Inclusion: PubMatic is
proud to be an equal opportunity employer; we don't just value
diversity, we promote and celebrate it. We do not discriminate on
the basis of race, religion, color, national origin, gender, sexual
orientation, age, marital status, veteran status, or disability
status.All your information will be kept confidential according to
EEO guidelines.
Keywords: PubMatic, New York , Director, Product Marketing, Advertising , New York, New York
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