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Digital Marketing Associate

Company: Marc Fisher Footwear
Location: New York
Posted on: September 25, 2022

Job Description:

We are currently seeking a Digital Marketing Associate to join our team and will be responsible for the management of all marketing deliverables for specific comfort shoe brands at MFF. This role will be based out of our New York City office (2 days in office/3 days WFH). Email marketing creation is key - Ideal candidates should possess a strong writing background coupled with a digital expertise in marketing & the ecommerce business. They will report directly into the Digital Brand Strategy Director.
Key Requirements:

  • Manage briefing and approvals of seasonal ecommerce daily, weekly monthly assets, including: Homepage, landing pages, general site content, promotional emails, display and social banners & Host weekly review meetings with cross-functional partners
  • Write copy aligned with specific brand ethos and seasonal campaigns for all marketing assets
  • Project management of creative as it relates to site enhancements and other marketing features
  • Manage execution and launch of seasonal marketing media campaign assets
  • Work with social content team on aligning calendar with overarching brand goals and messaging
  • QA all emails, ensuring all links, images, and subject lines, are accurate and working properly in production weekly and seasonally
  • Work closely with other marketing team members to create campaigns, test offers and messaging, and maximize the performance of initiatives
  • Work with marketing team on Sample trafficking, Spearhead marketing sample ordering process aligned with production calendar
  • Assist with seasonal shot lists and work with brand manager & Strategy Director on seasonal content pillars and goals
  • Hindsight seasonal media campaign performance
  • Understand key metrics around engagement, conversions, deliverability, and quality monitoring
    Qualifications:
    • Proficient in Google Analytics, Microsoft Word, Power Point, Excel, Adobe Photoshop, Trello
    • 5 years' experience in email, marketing/digital content marketing, ideally working knowledge in SEO, PPC, and paid search. Focus on fashion/footwear a plus.
    • Copywriting with consideration of SEO best practices and branding strategy
    • Collaborate with ecommerce, social, merchandising, sales and other cross-functional departments on a regular basis
    • Entrepreneurial, hands-on, and able to work independently
    • High level of self-motivation and intellectual curiosity
    • Excellent communication skills (verbal, written, presentation, influencing)
    • Ability to manage multiple projects and utilize project management best practices

      Proof of vaccination required for employment. Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.

Keywords: Marc Fisher Footwear, New York , Digital Marketing Associate, Advertising , New York, New York

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