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Associate Director of Marketing & Communications

Company: NCAA (National Collegiate Athletic Association)
Location: New York
Posted on: September 25, 2022

Job Description:

This newly created role plays a key part in managing the marketing and communications of the Theater-overseeing the outside advertising and press agencies with a focus on subscription and single ticket initiatives. Reporting to the Director of Marketing & Communications, the Associate Director of Marketing & Communications will be a key stakeholder in marketing and communications for a season of productions on Broadway at the Hayes Theater and off-Broadway at The Tony Kiser and McGinn/Cazale Theaters. Duties & Responsibilities

  • Oversight of season media including expenses/revenue, timelines, strategy, and content ensuring Second Stage is best in class.
  • Thought leadership as it relates to branding, positioning and best marketing practices.
  • Develop internal calendars and work hand in hand with Director on season plans.
  • Manage press and communications efforts as it relates to trafficking press releases, brainstorming angles, awards season and institutional advancement.
  • Provide guidance to, and review and approve the work of Digital Marketing Associate in maintaining front-end web content, social media, creating e-mail campaigns, and ensuring a coherent presence across all interactive media channels and to support growing revenue across these channels
  • Additional tasks as needed to support the marketing department including occasional events nights and weekends at the theater. Skills & Qualifications
    • Must have experience working with an advertising agency and/or press firm.
    • Understanding of and passion for theater
    • Excellent writing/communication skills
    • Demonstrated ability to meet deadlines under pressure
    • Strategic and creative thinker
    • Knowledge of Tessitura, Wordfly and/or similar operating systems a plus

Keywords: NCAA (National Collegiate Athletic Association), New York , Associate Director of Marketing & Communications, Advertising , New York, New York

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