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Manager, Marketing (Hair Color)

Company: Revlon Inc.
Location: New York
Posted on: September 25, 2022

Job Description:

Responsibilities

  • Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
  • Analyze the potential of new products, making recommendations based on sales and profit analysis
  • Drive and manage all aspects of innovation from idea to launch. Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate.
  • Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
  • Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
  • Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day-to-day basis
  • Develop media strategy recommendations throughout the year and seek ongoing optimization opportunities
  • Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
  • Brand interface with global regions
  • Lead a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing]
    Education
    • Bachelors degree
      Preferred & Required Skills
      • Thrive in a dynamic, lean, and structured environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, and influence
      • Demonstrate bias for action with high energy and commitment level
      • Experience in understanding, assessing, creating and delivering digital (especially social media) that lead to great work and results.
      • Proven record of drive and initiative with great interpersonal and communication skills
      • Analytical / quantitative acumen with strong knowledge of key syndicated data (Nielsen/IRI) preferred and experience developing business cases
      • Strong project management skills and understanding of NPD process from ideation to execution.
      • Clear demonstration of external orientation, team leadership, team commitment, influencing others
      • Self-starter who takes initiative and speaks their mind
      • 5 years relevant work experience in marketing or brand management. Global brand development a plus.
      • Experience in cosmetics, beauty, or personal care categories a plus

Keywords: Revlon Inc., New York , Manager, Marketing (Hair Color), Advertising , New York, New York

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