Digital Marketing Director
Company: Shake Shack
Location: New York
Posted on: September 25, 2022
Here at Shake Shack, we take care of each other first and
foremost so that we can make raves for our guests, community,
suppliers, and investors. After all, teamwork makes the dream work.
We work our buns off, but we play hard too, with a Team
Appreciation Day, unlimited meal discounts, volunteer
opportunities, and so much more. If you're looking for a deeply
fulfilling, financially rewarding, and really fun career, you're in
the right place.
Digital Marketing Director
The Digital Marketing Director will lead Shake Shack's performance
marketing, lifecycle marketing and digital analytics capabilities.
This individual will be responsible for managing digital media and
traffic to digital and in-Shack channels, driving guest
acquisition, frequency and retention. The right candidate is a
data-driven digital marketer with a proven track record leading
strategy and execution across a broad set of channels that directly
drive business impact. The right candidate is comfortable in a
fast-paced environment and with multi-tasking. They are
collaborative and capable of bringing together key stakeholders to
drive a strategy that aligns Shake Shack's strategic goals. They
are a self-starter who can recommend and initiate projects with
minimal direction. They have their finger on the pulse of evolving
digital channels, a strong understanding of CAC:LTV, direct
marketing tactics and buzz-worthy top of the funnel tactics. This
candidate will work closely with brand marketing, PR, organic
social and will manage external agencies.
Drive digital marketing strategy, performance marketing initiatives
and integrated campaigns that fill the funnel with new guests to
grow digital traffic and sales. - Set strategic objectives,
allocate and adjust spend accordingly
Oversee lifecycle marketing strategy and initiatives including
end-to-end digital campaign launches, marketing automation and
offer strategies that drive guest frequency
Develop seasonal marketing campaigns that support the brand
objectives, highlight new product launches and raise awareness of
the brand. - - Work closely with the digital and design teams to
produce visually appealing content and copy relevant and specific
to each digital channel.
Analyze and optimize channel performance on an ongoing basis to
ensure performance meets or exceeds targets; present results to
marketing leadership. - - Continually test new content types and
channels based on industry trends and channel reporting.
Build, manage and mentor a best-in-class growth marketing team
Skills & Experience
8-10+ years of experience
1-3 years of supervisory experience
Bachelor's Degree in Marketing, Communications, or related
Prior Digital Agency experience preferred
In-House role managing scaled digital media budget preferred
Medical, Dental, and Vision Insurance
Transit Discount Program
401K Plan with Company Match
Paid Time Off Program
Flexible Spending Accounts
Employee Dining Program
Online Training Program
Corporate Fitness Discount Programs
Choice of Global Cash Card or Direct Deposit
In order to be eligible to work in our NYC Home Office, you must be
able to provide proof of full COVID-19 vaccination upon hire.
Accommodations due to disability or religious reasons will be
evaluated in compliance with the law.
Beginning as a hot dog cart in New York City's Madison Square Park,
Shake Shack was created by Danny Meyer, Founder and CEO of Union
Square Hospitality Group and best-selling author of - Setting the
Table . Shack Fans lined up daily, making the cart a resounding
success, and donating all proceeds back to the park beautification
efforts. - A permanent stand was eventually built---and the rest is
Shack history! With our roots in fine dining and giving back to the
community, we are committed to high quality food served with a high
level of hospitality. Our team members enjoy a positive work
environment that is deeply committed to the philosophy that we
"Stand for Something Good."
We are expanding across the U.S. and around the world! -Join our
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment
without regard to race, color, ancestry, national origin, religion,
creed, age (over 40), disability (mental and physical), sex, gender
identity, sexual orientation, gender expression, medical condition,
genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with
criminal histories in a manner consistent with the requirements of
Keywords: Shake Shack, New York , Digital Marketing Director, Advertising , New York, New York
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