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Digital Marketing Director

Company: Shake Shack
Location: New York
Posted on: September 25, 2022

Job Description:

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you're looking for a deeply fulfilling, financially rewarding, and really fun career, you're in the right place.

Digital Marketing Director

The Digital Marketing Director will lead Shake Shack's performance marketing, lifecycle marketing and digital analytics capabilities. This individual will be responsible for managing digital media and traffic to digital and in-Shack channels, driving guest acquisition, frequency and retention. The right candidate is a data-driven digital marketer with a proven track record leading strategy and execution across a broad set of channels that directly drive business impact. The right candidate is comfortable in a fast-paced environment and with multi-tasking. They are collaborative and capable of bringing together key stakeholders to drive a strategy that aligns Shake Shack's strategic goals. They are a self-starter who can recommend and initiate projects with minimal direction. They have their finger on the pulse of evolving digital channels, a strong understanding of CAC:LTV, direct marketing tactics and buzz-worthy top of the funnel tactics. This candidate will work closely with brand marketing, PR, organic social and will manage external agencies.

Key Responsibilities
Drive digital marketing strategy, performance marketing initiatives and integrated campaigns that fill the funnel with new guests to grow digital traffic and sales. - Set strategic objectives, allocate and adjust spend accordingly
Oversee lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive guest frequency
Develop seasonal marketing campaigns that support the brand objectives, highlight new product launches and raise awareness of the brand. - - Work closely with the digital and design teams to produce visually appealing content and copy relevant and specific to each digital channel.
Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; present results to marketing leadership. - - Continually test new content types and channels based on industry trends and channel reporting.
Build, manage and mentor a best-in-class growth marketing team

Skills & Experience
8-10+ years of experience
1-3 years of supervisory experience
Bachelor's Degree in Marketing, Communications, or related field
Prior Digital Agency experience preferred
In-House role managing scaled digital media budget preferred

Benefits include:
Medical, Dental, and Vision Insurance
Transit Discount Program
401K Plan with Company Match
Paid Time Off Program
Flexible Spending Accounts
Employee Dining Program
Referral Bonus
Online Training Program
Career Development
Corporate Fitness Discount Programs
Choice of Global Cash Card or Direct Deposit

In order to be eligible to work in our NYC Home Office, you must be able to provide proof of full COVID-19 vaccination upon hire. Accommodations due to disability or religious reasons will be evaluated in compliance with the law.

About Us
Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of - Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. - A permanent stand was eventually built---and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! -Join our #ShackFam

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

Keywords: Shake Shack, New York , Digital Marketing Director, Advertising , New York, New York

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