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Assistant Manager, Global Product Marketing - Luxury Fragrance Aramis

Company: Estee Lauder Companies
Location: New York
Posted on: November 26, 2022

Job Description:

Assistant Manager, Global Product Marketing - Luxury Fragrance & Aramis

  • New York, New York
  • Marketing About the Job: The Global Product Marketing Assistant Manager will report into the Product Marketing Director helping to manage and develop all aspects of the marketing and business plans for Luxury Fragrance & Aramis. The Assistant Manager will assist in all aspects of program development from concepting to new product development to support plan creation. The role entails close partnership with cross-functional teams to drive programs to completion. About Your Responsibilities:
    • Support in managing the product development and pipeline strategy for Luxury
    • Fragrance & Aramis.
    • Assist in development of 3-year innovation strategy and detailed calendar including new product launches and compelling storytelling campaigns.
    • Responsible for all daily project management pertaining to the Luxury Fragrance & Aramis SKU's.
    • Responsible for extensive quantitative and qualitative analysis.
    • Support in the development of 360-degree launch support plans and storytelling campaigns. Lead all daily project management related to the Luxury Fragrance & Aramis brand
      • Lead bi-weekly cross-functional team new product launch meetings to track and manage the development of the Luxury Fragrance & Aramis programs.
      • Manage the program timelines and ensure that all key deadlines are met.
      • Responsible for managing programs within Runway.
      • Oversee the accuracy and timely issuance of all relevant milestones, including Forecast Offerings, Bulletins, Program Brief approvals, and Copy Releases.
      • Cultivate close collaborative relationships with the cross-functional development team - supply chain, procurement, insights, design, packaging, creative and product development to ensure successful completion of all key tasks. Responsible for financial, forecasting and pricing analysis
        • Work with Finance to accurately project and maintain cost of goods from target costs to final costs for all new Luxury Fragrance & Aramis SKUs, saleable and non-saleable.
        • Work with the Global Business Planning Group to compile sales forecasts for all the new Luxury Fragrance & Aramis SKU's.
        • Work with the Global Pricing Group to conduct pricing analysis related to all of the new Luxury Fragrance & Aramis SKU's. Drive competitive and market-level analysis
          • Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition within the prestige and luxury women and men's market.
          • Compile analysis and deliver reports to team and brand leadership.
          • Make recommendations to increase market share based on analysis.
          • Support in managing ad hoc business analysis requests as needed.
          • Compile launch post-mortems.
          • Create competitive launch recaps for the key competitive launches within the competitive set. Serve as liaison to the regional and market-level teams
            • Cultivate close collaborative relationships with Regions to meet both regional and global brand needs.
            • Liaise regularly with regional marketing teams to ensure programs meet regional and market needs.
            • Manage daily requests from regional marketing teams. Support the Marketing Director and the Consumer Marketing and Creative teams in developing 360-degree support plans
              • Support in developing the 360-degree launch support plans and storytelling campaigns focused on the consumer journey on and offline.
              • Assists in the development of creative briefs for all programs and launches.
              • Assists in the development of the product and campaign copy.
              • Remain relentlessly up to date on emerging and future trends across all relevant industries. Qualifications About You:
                • Focus on attention to detail.
                • Curative lens on what is innovative.
                • Capable of synthesizing data to drive business decisions.
                • Forward-looking thinker.
                • Trend-hunting mindset.
                • Highly collaborative. Job: MarketingPrimary Location: US-NY-New YorkJob Type: StandardSchedule: Full-timeShift: 1st (Day) ShiftJob Number: 2210324We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

Keywords: Estee Lauder Companies, New York , Assistant Manager, Global Product Marketing - Luxury Fragrance Aramis, Advertising , New York, New York

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