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Principal Marketing Specialist

Company: Randstad USA
Location: New York
Posted on: November 26, 2022

Job Description:

job summary:
Description:

  • Paid Search Specialist
  • The Digital Strategy team is a global team that collaborates with our partners across marketing,digital, and technology to provide both our internal and external customers with a seamless,customized, digital-first experience built to reduce time to value and help teams maximize their investment in client.
  • The Paid Search Specialist has a critical role serving as an integral member of the Digital StrategyTeam. The position would be responsible for managing our agency's strategies and initiatives based on BU goals, key performance metrics and audience needs. In this role, we expect you to be the subject matter expert, owning the best practices and evangelizing standards across our teams.
  • You will work closely with our agency to develop and manage Paid Search strategies for 6 business units. In addition, you will work closely with our Senior Manager of Search EngineOptimization (SEO) and our business unit teams to ensure the paid search strategy is consistent with organization goals, best practices, and a ROI on performance goals.Basic Requirements

    • 3-5 years of enterprise-level search engine marketing (SEM) experience
    • Experience managing agency relationships
    • Experience managing an on-going optimization of PPC campaigns in Google Ads and
    • Microsoft Advertising - including ads, keywords, bidding, targeting, landing page
    • optimizations, etc.
    • Experience with website analytics tools such as Google Analytics and Google Tag
    • Manager
    • Excellent client-facing communication skills (via phone, email, and in-person -
      location: New York, New York
      job type: Contract
      salary: $58 - 68 per hour
      work hours: 8am to 5pm
      education: Bachelors
      -
      responsibilities:
      The Paid Search Specialist is primarily responsible for:

      • Developing and executing a growth strategy to meet traffic, revenue, and efficiency
      • goals, and ROI performance goals
      • Managing relationship with agency to ensure our strategy aligns with client goals
      • Establishing testing, e.g., A/B or multivariate tests, for key SEM performance levers such
      • as ad copy and landing pages
      • Managing the strategy, setup, and reporting of paid campaigns that provide metrics,
      • implications, and future recommendations that accurately measure channel performance
      • to help inform media mix and achieve business goals
      • Partnering closely with business units to advocate for the paid search digital marketing
      • channel and act as internal subject matter expert (SME) to educate and inform best
      • practices
      • Optimizing copy and landing pages for paid search engine marketing campaigns
      • Conducting market research on keywords, consumer trends, and competing brands.
      • Advising on monthly campaign spend levels with the client's budget and goals in mind -
        qualifications:
        • Experience level: Experienced
        • Minimum 3 years of experience
        • Education: Bachelors -
          skills:
        • Digital Marketing

          Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

          At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

          Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).



          For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information. job summary: PRINCIPAL ACCOUNTABILITIES: ? Responsible for ensuring all daily work assignments are completed properly and safely by the Foremen/Chief Supervisors and hourly union labor you supervise. ? Responsible for directing the foreman/Chief Supervisors in their daily work assignments to minimize labor cost and maximize terminal efficiency. ? Responsible for determining and ordering appropriate labor, including additional labor as you deem necessary a job summary: We are looking for an Email Marketing Specialist to help us grow and maintain our digital marketing efforts. You will be part of a team responsible for growing and maintaining our digital marketing efforts through our marketing automation platform (Marketo), as well as working hands-on developing HTML email marketing campaigns. You should be a seasoned email marketing professional with a "can do" attitude who enjoys a fast-paced environme job summary: PRINCIPAL ACCOUNTABILITIES: ? Responsible for ensuring all daily work assignments are completed properly and safely by the Foremen/Chief Supervisors and hourly union labor you supervise. ? Responsible for directing the foreman/Chief Supervisors in their daily work assignments to minimize labor cost and maximize terminal efficiency. ? Responsible for determining and ordering appropriate labor, including additional labor as you deem necessary a We will keep you updated when we have similar job postings. job title or keyword location your email address * select frequency I consent to the use of my information for the purpose of sending me job alerts.

Keywords: Randstad USA, New York , Principal Marketing Specialist, Advertising , New York, New York

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