Manager, Digital Marketing
Company: Warner Music Group
Location: New York
Posted on: January 27, 2023
Job Description:
WMG's top priority is the safety and wellbeing of its team
members, artists and songwriters across the globe. In response to
COVID-19, WMG is fully committed to helping its people balance
their home and life commitments with flexible working options,
virtual wellness sessions, and more. WMG strives to maintain a
COVID-free workplace. To that end, being fully vaccinated against
COVID-19 is a condition of employment for all US new employees,
prior to the commencement of employment. If you are hired, you will
be required to provide proof of your vaccination as part of your
new employee onboarding process, subject to our legal obligation to
make reasonable accommodations in certain limited circumstances.Job
Description:At Warner Music Group, we're a global collective of
music makers and music lovers, tech innovators and inspired
entrepreneurs, game-changing creatives and passionate team members.
Here, we know that each talent makes our collective bolder and
brighter. We are guided by four core principles that underpin
everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get
enough. Tastes, trends, and tech will change, but great artists and
songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language.
Through communication and collaboration, our success can come from
anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the
best information and the boldest imagination. We use both to create
the future.
- Empowered by People: Like the artists we serve and the music
they make, our differences make us stronger. This is a place where
every talent can belong and build a career.We remain committed to
Diversity, Equity, and Inclusion. We know it fosters a culture
where you can truly belong, contribute, and grow. We encourage
applications from people of any age, gender identity, sexual
orientation, race, religion, ethnicity, disability, veteran status,
and any other characteristic or identity.Consider a career at WMG
and get the best of both worlds - an innovative global music
company that retains the creative spirit of a nimble independent.A
little bit about our team:ADA is the independent distribution and
label services arm of Warner Music Group, breaking brand new
artists and supporting industry legends. We bring the full passion
and power of our people to every engagement, magnifying artists'
impact and helping them build the career of their dreams.ADA's
Digital Marketing team is the heartbeat of its label services
offering, partnering directly with artists, managers, and labels --
as well as cross-functional ADA and Warner teams -- to bring artist
campaigns life and grow audience across social, streaming, CRM, and
beyond. We are both creative cultural experts and meticulous
digital operators, driven by a passion to optimize, innovate,
educate, and empower in harmony with our indie partners.Your
role:ADA is looking for a strategic digital marketer with expertise
in social content strategy to join the digital marketing team as
Manager, Digital Marketing. The Manager, Digital Marketing will be
responsible for developing comprehensive digital strategies for
marketing releases from Label Services artists and distributed
partners across genres and career stages. The position will manage
a roster of projects and develop campaigns that create cultural
conversation, build artist social followings and engagement, and
drive music consumption. They will be both creatively-minded and
analytically-driven, serving as experts in industry standards
digital marketing music.Here you'll get to:
- Develop digital marketing rollouts & campaign strategies to
successfully grow music streams, video views, UGC, social media
engagement, CRM/fan acquisition, and an overall digital creative
vision for ADA Label Services partners
- Partner with artists and management to craft a social narrative
and content strategy for each artist that elevates their brands and
drives fandom, cultural conversation and music consumption
- Craft, commission, and manage digital campaign budgets and
plans for Label Services releases including content creation,
advertising, influencer marketing, AR and custom web
development
- Build and manage new and ongoing relationships with online
partners, third-party marketing agencies, content creators, and
influencers
- Monitor campaigns in real-time, making recommendations for
continuous improvement. Create post-mortem analyses to quantify the
impact of each campaign and measure effectiveness of each
tactic.
- Assist with the development and optimization of online artist
properties and communities (eg YouTube, TikTok, Discord,
microsites) as applicable
- Work in conjunction with department head and ADA Digital
Commerce team to develop marketing drivers to support opportunities
with streaming services. Analyze consumption patterns on a track or
artist level to inform tailored social campaigns to drive
streaming
- Collaborate with internal teams including ADA Commerce, Label
Management/Marketing, Publicity, andn Sync to build cohesive
cross-platform campaigns
- Secure artist promotional opportunities via internal WMX
O&O media and IMGN digital outlets
- Maintain expert level knowledge of social platforms and social
content strategies with a deep understanding of how to use each
platform to drive engagement and consumption. Define engagement and
audience growth goals and create a roadmap to reach those
goals
- Recommend new digital tools and partnerships for Label Services
artists and label clients, including both platforms, insights, and
marketing tools, as well as partnerships with upcoming
sites/services.
- Communicate product updates and best practices to artists,
managers. and internal stakeholders
- Build and maintain relationships with social media platform
representatives and participate in regular update meetings as led
by department head
- Conceive and manage campaign strategies for ADA's social and
digital brand presenceAbout you:
- You have a Bachelor's degree or equivalent preferred
- You have a minimum of 3+ years professional experience in
digital/social media marketing in the music industry
- You have outstanding organizational and communication skills
and expertise in social media content strategy
- You have a passion for technology, socials, music, and
fan-focused digital strategies
- You have your finger on the pulse of current social media and
pop culture trends and values, especially amongst Gen Z
consumers
- You build and maintain relationships
- A problem-solving attitude to get it done, no matter the
challenge
- The ability to excel in a fast-paced, team-oriented
environment
- Strong background in digital strategy, with duties at previous
employers that included day-to-day work in this area
- Ability to work on tight timeframes and move projects forward
with limited assets
- Demonstrate leadership in team discussions and client
meetings
- A deep understanding of interactive technologies and
communication tools, including:
- TikTok
- Facebook
- Instagram
- Twitter
- YouTube
- Snapchat
- BeReal
- Discord
- Website strategy
- Email/CRM strategyWe'd love it if you also had:
- Graphic design (eg. Canva, Photoshop) and video editing skills
(eg. FinalCut, Premiere, Capcut)
- Familiarity with file sharing applications, rippers,
converters, encoders, etc
- Experience using project management software (eg Airtable or
Asana)
- Experience analyzing and communicating data and insights trends
(eg Chartmetric, CrowdTangle, Spotify for Artists)
- Knowledge of web3, NFT's and cryptocurrency marketingAbout us:
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR,
Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire,
Warner Records, Warner Classics, and several other of the world's
premier recording labels, Warner Music Group champions emerging
artists and global superstars alike. And our renowned publishing
company, Warner Chappell Music, represents genre-spanning
songwriters and producers through -a catalogue of more than one
million copyrights worldwide. Redefining what it means to be a
music company in the 21st century, our consumer brands include
trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the
home to WMX - the next generation services division that connects
artists with fans and amplifies brands in creative, immersive, and
engaging ways - and Alternative Distribution Alliance (ADA) - the
ground-breaking global distribution company for independent artists
and labels.Together, we are Warner Music Group: Music With Vision &
Voice. -Love this job and want to apply?Click the "Apply" link at
the top of the page, or apply directly with your LinkedIn. Applying
with LinkedIn will import all of the information you put in your
profile, but will still allow you to upload a resume and cover
letter.Don't be discouraged if you don't hear from us right away.
We're taking our time to review all resumes, and to find the best
people for WMG.Thanks for your interest in working for WMG. - We
love it here, and think you will, too.#LI-HybridJob Posting
Range$60,000 - $75,000 AnnuallyJob Posting Ranges are included for
all New York and California job postings and 100% remote roles
where talent can be located in NYC and CA. The actual base pay is
dependent upon many factors, such as work experience and business
needs. The pay range is subject to change at any time dependent on
a variety of internal and external factors.WMG is committed to
inclusion and diversity in all aspects of our business. We are
proud to be an equal opportunity workplace and will evaluate
qualified applicants without regard to race, religious creed,
color, age, sex, sexual orientation, gender, gender identity,
gender expression, national origin, ancestry, marital status,
medical condition as defined by state law (genetic characteristics
or cancer), physical or mental disability, military service or
veteran status, pregnancy, childbirth and related medical
conditions, genetic information or any other characteristic
protected by applicable federal, state or local law.Copyright -
2023 Warner Music Inc.
Keywords: Warner Music Group, New York , Manager, Digital Marketing, Advertising , New York, New York
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