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CRM Marketing Operations Specialist

Company: Ana Luisa
Location: Brooklyn
Posted on: January 27, 2023

Job Description:

Ana Luisa is a Brooklyn-based e-commerce jewelry brand with a simple, but clearcut idea that high quality jewelry shouldn't cost the planet. We believe that how we create our pieces matters just as much as why people wear them and that luxury shouldn't be defined so narrowly and designed for so few. We design, craft and deliver exceptional everyday pieces for everyone, priced fairly and produced ethically to create a positive impact for both people and the planet.

Looking for a golden job?

We're looking for a CRM Associate to collaborate with the CRM Manager and the team on email and SMS campaigns within the CRM department. The role will involve building out content in our email sending platform and CDP (Exponea by Bloomreach) to align with creative figma files and brand guidelines.

This person will also be responsible for weekly reporting on CRM KPIs, customer segmentation, and strategy around on-site pop-ups.

What you'll do:

  • Build strategy around email and SMS campaign sends as they relate to the overall Marketing Calendar
  • Collaborate cross-functionally with the Creative Team and Brand team to execute on out-of-the-box campaigns related to retention strategies.
  • Adjust minor HTML/CSS issues as needed in code blocks
  • Segmentation, list building, and trigger-based flows
  • Add proper UTM links to emails for tracking, and analyzing performance
  • Work hand and hand with CRM Associate within our CDP to assist with the email and SMS/MMS campaign building and processes
  • Check email previews for deliverability and visual consistency
  • Manage A/B testing (messaging variants, send times, copy, creative, etc.)
  • Contribute creative ideas to help us grow our list, and optimize revenue

    Our golden candidate is...
    • Detail oriented
    • Organized
    • Creative
    • Analytical
    • An individual contributor
    • Knowledgeable or curious about CRM and marketing automation
    • Experienced with drag & drop design tools (HTML-based) or with HTML/CSS

      You have 1-2 years of experience in a similar role and are excited about joining a growing team and developing your skills in CRM? We can't wait to meet you!>

      Our Benefits
      • Health Insurance and Wellness: 100% Employer-paid health plan (Medical, Dental, Vision); Flexible Sick days; 'Joint Days Off' (6 wellness days per year during which the company is closed)
      • Vacation and Time Off: Open PTO
      • Parental Leave: 18 weeks of 100% paid parental leave for all new parents
      • WFH Policy: Flexible
      • Brand Perks: Employee discount; Welcome gift card
      • Office perks: Catered breakfasts on Fridays; Fully-stocked kitchen filled with unlimited fruits, snacks and beverages
      • Events: Annual company retreat; Office lunches; In-office events
      • Volunteer Opportunities: Daily Charity give-back action sponsored by the company; Monthly volunteering options
      • Others: 401k matching, Commuter benefits; Fun & friendly company culture

Keywords: Ana Luisa, New York , CRM Marketing Operations Specialist, Advertising , Brooklyn, New York

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