Media Associate (Paid Social)

Company: Laundry Service
Location: New York
Posted on: January 27, 2023

Job Description:

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com.Laundry Service is currently seeking a Media Associate to execute and assist in planning paid media campaigns. The ideal candidate is a paid social expert who thrives in fast-paced, data-driven environments. The role will report to the Director of Paid Media while working with the Media Strategist on a day-to-day basis. Ideal candidate has deep knowledge of and passion for paid social advertising and paid distribution landscape and is comfortable with analytics, insight, and measurement. Knowledge and a passion for sports & entertainment is a plus.RESPONSIBILITIES:

• Oversee, implement and manage paid media campaigns as assigned by the Media Strategist, with an emphasis on upper funnel media across Paid Social platforms and YouTube.
• Regularly track campaign performance and proactively optimize towards core KPIs on a recurring basis.
• Coordinate with cross-functional & client teams to plan and launch media according to best practices and requirements.
• Generate performance reports and actively participate in walkthroughs with the client and internal teams as needed.
• Assist in communication with key agency partners and vendors when necessary.
• Support Media Strategist and Director in media planning and strategy when applicable.Requirements
  • 1-3 years of professional experience working in paid social at a brand, publisher, agency, or similar
  • Experience executing campaigns and optimizing across multiple paid social platforms
  • Demonstrated proficiency in planning, managing, and executing self-service paid social campaigns.
  • In-depth knowledge of paid social including targeting options and critical dimensions for measuring success (i.e.: targeting behaviors, demographics, etc.)
  • Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement
  • Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights
  • Exceptional attention to detail and organizational skills
  • Strong verbal and written communication skills (experience with client-facing communication a big plus)Base salary range: $50k-90kActual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each hire.BenefitsCompetitive salary, unlimited PTO, 401(k) and much more!

Keywords: Laundry Service, New York , Media Associate (Paid Social), Advertising , New York, New York