Digital Marketing Analyst
Company: Hamilton Beach Brands, Inc.
Location: New York
Posted on: January 27, 2023
At Hamilton Beach Brands, Inc., a leading designer, marketer and
distributor of small household and commercial appliances, our
culture is one of hard work, ethical behavior , -and teamwork. -We
roll up our sleeves and work hard to create products that have been
pleasing customers for over 110 -years. -We offer a comprehensive
compensation and benefits package which includes a hybrid work
schedule, health, dental and vision insurances, along with 401(k),
paid vacation, paid parental leave, paid charitable time off to
share your talents with the non-profit of your choice, "summer
hours" which is a great opportunity for long weekends all summer
long, a quarterly subsidy to help cover the costs associated with
staying fit, the ability to purchase our products at a discounted
cost, employee recognition, team building activities, a casual
dress code, and flexible hours just to name a few of the advantages
of working for this dynamic company. -We are currently seeking
qualified candidates for a Digital Marketing Analyst to support the
efforts of the retail Digital Marketing and Sales teamsacross our
brand portfolio. This role corporate strategic initiative to drive
digital transformation, to drive sales and profit on our websites,
and to attract and retain our target consumer (varies by brand).
This position will focus on defining and measuring results goals
and providing channel and campaign specific recommendations and
optimizations to maximize our investment. Additionally, this
position will be responsible for managing various internal and
external partnerships related to data structure, measurement,
integrity, security, and the sharing of customized information.
Responsibilities of the position -include:
- Support the Digital Marketing and retail sales teams in
continuous improvement activities by way of reporting, analysis,
and recommendations that allow us to maximize our investment to
reach and convert consumers to our brands and products.
- Regularly track progress to key performance indicators and
provide ideas and recommendations to drive improvement.
- Analyze website profitability (shipping subsidies, promotions,
affiliate commissions, new products vs. factory recertified vs.
parts, etc.) and share recommended adjustments to increase sales
volume and profitability.
- Advance the use of data in the decision-making process.
- Manage relationship with data analytics providers to ensure
accuracy and relevancy across a variety of audiences .
- In partnership with IT, map the future of digital marketing
analytics, ensuring alignment with internalsystems and security
- Conduct regular and ad-hoc research (e.g. brand audiences,
customer journeys, search termanalysis, competitive benchmarking,
content trends, measurement tactics, etc.) and share learnings with
team members as appropriate. Requirements of the position include:
- A Bachelor's Degree (preferably in Communications, Marketing,
or Website Development with a focus on Marketing)
- At least 3-5 of proven experience or familiarity in digital
technology, web applications, ecommerce, social media applications,
digital advertising and ability to adapt to new technologies
- Proven experience using UTM tracking, Google Analytics (UA and
GA4) for eCommerce websites, Google Tag Manager and Google Search
- Demonstrated knowledge of DTC ecommerce models-particularly as
a brand sellingon its own site and on retailer sites (such as
- Advanced computer skills, analytical skills, and attention to
detail, including knowledge of advanced Excel functionality
(Tableau and Power Bi experience a plus) -
- Ability to organize and process large amounts of information
- Good communications skills (verbal and written) & proven
ability to work in a team environmentOur employees enjoy working in
a tobacco-free and drug-free environment. -We do not consider
candidates who use tobacco products. Hamilton Beach Brands, Inc. is
committed to hiring and retaining a diverse workforce. -We are an
Equal Opportunity/Affirmative Action Employer, making decisions
without regard to race, color, religion, creed, gender, sexual
orientation, gender identity, marital status, national origin, age,
veteran status, disability, or any other protected class. Our
company uses E-Verify to confirm the employment eligibility of all
newly hired employees. To learn more about E-Verify, including your
rights and responsibilities, please visit -www.E-Verify.gov .If you
are interested and qualified for this role, please applyHERE -JOIN
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Keywords: Hamilton Beach Brands, Inc., New York , Digital Marketing Analyst, Advertising , New York, New York
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