Social Media Producer

Company: AccuWeather
Location: New York
Posted on: January 27, 2023

Job Description:

Job Title: Social Media Producer
Location: New York City, State College or RemoteReports To:Director, Social MediaExempt/Non Exempt: Exempt
Who We Need & What You'll Do
As a key member of the content team, AccuWeather's Social Media Producer will create, develop and implement social media initiatives. Functions of this role will include conceptualizing, developing, designing, shooting, and editing of social medial projects.
Who We AreAccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, Pennsylvania; a severe weather center in Wichita, Kansas; and offices in New York City and elsewhere around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their activities and get more out of their day through innovative digital media properties, such as and , as well as AccuWeather For Business (AFB), radio, television, newspapers, digital out of home, the channel and AccuWeather NOW streaming service. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites.
Job Responsibilities

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• Lead in creating and developing engaging social media content across all platforms.
  
• Assist in the implementation of AccuWeather's first YouTube channel
  
• Analyze market efforts to drive audience traffic to AccuWeather
  
• Understand social media strategy as it pertains to the demographics of each platform
  
• Edit/caption photos and video, as necessary
  
• Utilize and leverage influencers to grow the AccuWeather brand
  
• Partner with Journalists/ Reports to develop relevant stories or content that will drive social media audiences.
  
• Understand audience, monitor breaking news, and quickly respond to developments, produce posts and provide content that will appeal to the target audience.
  
• Use expertise to provide timely, relevant, and creative material to drive target audience.
  
  
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  • AccuWeather will consider remote candidates in the following US States: CA, CO, CT, DE, DC, FL, GA, IL, IN, KS, KY, MD, MN, MO, NE, NV, NJ, NY, NC, OH, OK, PA, SC, SD, TN, TX, UT, VA, WA, WI, and WY
    
    Job Qualifications
    
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    • Bachelor's Degree in Communications, Marketing, Journalism, Digital Media, or a related field.
      
    • 3-5 years of Social Media production experience
      
    • Ability to create engaging content
      
    • Ability to build and maintain a YouTube channel
      
    • Proficiency in social media metrics and analytic tools
      
    • Ability to edit & caption social media content appropriately
      
    • Excellent editorial background as well as outstanding verbal communication skills.
      
    • Excellent organizational skills with attention to detail, and a demonstrated ability in managing multiple projects while working effectively with cross-functional team members.
      
    • Proven ability to conceptualize, create and execute social media strategy and campaigns while overseeing the daily responsibilities of a robust social media presence.
      
    • A team player who thrives in a collaborative work environment and takes initiative and functions effectively, both independently and as a member of a team.
      
      More About AccuWeatherAccuWeather's innovation-first promise has led to the development of many award-winning and propriety features that are available free to the public, including AccuWeather with Superior Accuracy ---, the exclusive , and among many other revolutionary products for the greater safety, convenience and comfort of our users. Further, AccuWeather serves more than half of the Fortune 500 and thousands of other businesses in the U.S. and globally.Dr. Joel N. Myers, Founder and Chief Executive Officer, and is considered the "father of modern commercial meteorology." Dr. Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.
      Commitment to Diversity & Inclusion
      AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster and its supplement . The pay transparency policy is available . AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

Keywords: AccuWeather, New York , Social Media Producer, Advertising , New York, New York