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Coordinator Social Media Community Le Labo Fragrances

Company: WayUp
Location: New York
Posted on: January 27, 2023

Job Description:

Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique's function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.
Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
COORDINATOR, SOCIAL MEDIA COMMUNITY - LE LABO FRAGRANCES
The Coordinator, Social Media Community will support with day-to-day community management and engagement activities, acting as an extension of our brand voice, creatively and proactively listening to, and authentically engaging with clients, brand partners, advocates, and creators across social media platforms in line with our core values to help drive brand love, conversations, and advocacy.
He/She/They will work independently and alongside cross-functional teams to monitor follower inquiries, escalate customer service cases, build brand responses surrounding key brand moments, manage post schedules, reporting & analytics, and assist with creator community engagement and gifting initiatives.
This candidate should be a proactive, highly organized, strategic, adaptable self-starter and a great team player, have excellent communication and time management skills, and a deep understanding of social community management, social media platforms, best practices, and industry trends.
This role will be based in our Williamsburg, Brooklyn office and sit on the Global Social Media Team under Global Marketing, reporting to the Director, Global Social Media & Creator Community.
KEY ROLES AND RESPONSIBILITIES:


  • Proactively engage in daily, ongoing conversations with Le Labo's Instagram community in a brand-appropriate, social media-friendly voice with speed and sound judgement via Sprout Social, providing a timely consumer experience that always feels candid and human.
  • Escalate customer service inquiries - flagging and assigning customer service-related topics to Global Concierge team.
  • Monitor owned, organic, paid, and earned social posts, tag incoming messages appropriately and flag sensitive topics or trends that could impact brand reputation and escalate with relevant cross-functional team members.
  • Assist with owned asset management and post scheduling. Support with cascading owned social content calendars to relevant cross-functional team members for awareness.
  • Track monthly social media profile and owned content performance. Develop and share monthly recaps including metrics, insights, and key learnings.
  • Partner with Global Communications and other cross-functional teams in crafting responses to potential consumer questions for key launches and brand moments.
  • Stay on top of social media trends, best practices, and tools to support community & content pillars. Report findings to key stakeholders to help inform future brand strategy.
  • Leverage current brand social media tools and coordinate with relevant partners, stay up to date on new social tools & platforms, identifying opportunities for potential optimization as our Instagram community and communication needs continue to evolve.
  • Explore social listening tools to track brand health and consumer sentiment, including overarching trends in monthly organic Instagram recaps.
  • Engage with Le Labo Creator Community members and earned social coverage resulting from monthly global gifting activities, through the brand-owned account; identify Creator profiles for potential gifting.
  • Support team with tracking monthly global Creator seeding/gifting initiatives; reviewing and approving creator profiles across markets based on brand criteria & guidelines.
  • Assist with tracking Creator gifting coverage via Tribe Dynamics.
  • Support broader marketing team on special projects and gifting initiatives as needed.

    QUALIFICATIONS:

    • Bachelor's Degree or equivalent required.
    • Minimum 2-3 years of social media / community management work experience, ideally in a corporate environment, luxury, or beauty a plus.
    • A 'people person' with great communication skills and the ability to moderate and encourage conversations with our community.
    • Active on social media with strong understanding of the nuances of social platforms, tools, trends, and best practices.

      METICULOUS ATTENTION TO DETAIL WITH STRONG WRITTEN AND VERBAL COMMUNICATION SKILLS, ABILITY TO CAPTURE THE UNIQUE TONE OF VOICE AND VISUAL CUES / CODES OF THE BRAND

      • Should be a self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams.
      • Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.
      • Must possess great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.

        FLEXIBLE, COMMITTED, AND WILLING TO MONITOR AND ENGAGE WITH FOLLOWERS OUTSIDE OF WORK HOURS (INCLUDING WEEKENDS)

        • Must be consumer-obsessed, eager to engage with our audience daily with a fundamental interest in community and trends.
        • Must be organized and highly detail-oriented, double-checking work with unprompted follow-through.
        • Must be professional team-player, flexible, positive, engaged, responsible, creative, and willing to continually learn with the potential and desire to assume increased responsibility.
        • Must have strong and concise verbal and written communication and presentation skills.
        • Must be proficient in Microsoft Word, Excel, PowerPoint.
        • Embodies the values and principles of the Le Labo manifesto, by fostering an internal culture of belonging and empathy.
        • Tuned in to cultural trends and conversations in health, beauty, fashion, fitness, sports, tech, and music.
        • Interested in and inspired by competitive social listening and is closely watching how brands play in the social space.

          The anticipated base salary range for this position is $26.00 per hour to $39.00 per hour. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
          In addition, The Est--e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
          We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Keywords: WayUp, New York , Coordinator Social Media Community Le Labo Fragrances, Advertising , New York, New York

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