Coordinator Social Media Community Le Labo Fragrances
Location: New York
Posted on: January 27, 2023
Le Labo fragrances was born in Grasse (France), raised in New
York (USA) and offers artisanal genderless scented creations (fine
perfumery, home fragrance as well as formulas for body, hair, and
face). Le Labo stands for "the lab" in French: Each of our
boutique's function like an open laboratory designed as an
entertainment park for the senses where people can take the time to
smell and touch raw ingredients in order to awaken their olfactory
system and trigger emotions. We freshly hand-blend our fragrances
on site, to the order and each label is personalized with the date
and place of the formulation as well as a message chosen by our
client. Creating soulful Beauty with Care through our craft of slow
perfumery is the heartbeat of our company. We work with a community
of craftspeople who shape our world: the flower harvesters, the
local family farms, the candle hand-pourers, the reclaimed wood
artisans, the lab technicians etc.
Joining Le Labo means joining a scented Revolution initiated more
than 15 years ago as the antidote to mainstream fragrances and
conventional marketing approaches. Being able to nurture our
"small" roots and artisanal ethos while scaling our actions to
become "big" and reach more people is our current balancing act for
which we need support. Check out our manifesto online if you are
intrigued, and please only engage if you truly connect with it.
COORDINATOR, SOCIAL MEDIA COMMUNITY - LE LABO FRAGRANCES
The Coordinator, Social Media Community will support with
day-to-day community management and engagement activities, acting
as an extension of our brand voice, creatively and proactively
listening to, and authentically engaging with clients, brand
partners, advocates, and creators across social media platforms in
line with our core values to help drive brand love, conversations,
He/She/They will work independently and alongside cross-functional
teams to monitor follower inquiries, escalate customer service
cases, build brand responses surrounding key brand moments, manage
post schedules, reporting & analytics, and assist with creator
community engagement and gifting initiatives.
This candidate should be a proactive, highly organized, strategic,
adaptable self-starter and a great team player, have excellent
communication and time management skills, and a deep understanding
of social community management, social media platforms, best
practices, and industry trends.
This role will be based in our Williamsburg, Brooklyn office and
sit on the Global Social Media Team under Global Marketing,
reporting to the Director, Global Social Media & Creator
KEY ROLES AND RESPONSIBILITIES:
- Proactively engage in daily, ongoing conversations with Le
Labo's Instagram community in a brand-appropriate, social
media-friendly voice with speed and sound judgement via Sprout
Social, providing a timely consumer experience that always feels
candid and human.
- Escalate customer service inquiries - flagging and assigning
customer service-related topics to Global Concierge team.
- Monitor owned, organic, paid, and earned social posts, tag
incoming messages appropriately and flag sensitive topics or trends
that could impact brand reputation and escalate with relevant
cross-functional team members.
- Assist with owned asset management and post scheduling. Support
with cascading owned social content calendars to relevant
cross-functional team members for awareness.
- Track monthly social media profile and owned content
performance. Develop and share monthly recaps including metrics,
insights, and key learnings.
- Partner with Global Communications and other cross-functional
teams in crafting responses to potential consumer questions for key
launches and brand moments.
- Stay on top of social media trends, best practices, and tools
to support community & content pillars. Report findings to key
stakeholders to help inform future brand strategy.
- Leverage current brand social media tools and coordinate with
relevant partners, stay up to date on new social tools & platforms,
identifying opportunities for potential optimization as our
Instagram community and communication needs continue to
- Explore social listening tools to track brand health and
consumer sentiment, including overarching trends in monthly organic
- Engage with Le Labo Creator Community members and earned social
coverage resulting from monthly global gifting activities, through
the brand-owned account; identify Creator profiles for potential
- Support team with tracking monthly global Creator
seeding/gifting initiatives; reviewing and approving creator
profiles across markets based on brand criteria &
- Assist with tracking Creator gifting coverage via Tribe
- Support broader marketing team on special projects and gifting
initiatives as needed.
- Bachelor's Degree or equivalent required.
- Minimum 2-3 years of social media / community management work
experience, ideally in a corporate environment, luxury, or beauty a
- A 'people person' with great communication skills and the
ability to moderate and encourage conversations with our
- Active on social media with strong understanding of the nuances
of social platforms, tools, trends, and best practices.
METICULOUS ATTENTION TO DETAIL WITH STRONG WRITTEN AND VERBAL
COMMUNICATION SKILLS, ABILITY TO CAPTURE THE UNIQUE TONE OF VOICE
AND VISUAL CUES / CODES OF THE BRAND
- Should be a self-starter and have a keen ability to work on
multiple projects with multiple cross-functional partners and
- Must possess pro-active critical thinking skills and the
ability to take initiative, anticipate next steps and offer
recommendations and solutions.
- Must possess great ability to identify potential negative or
crisis situations and apply conflict resolution principles to
FLEXIBLE, COMMITTED, AND WILLING TO MONITOR AND ENGAGE WITH
FOLLOWERS OUTSIDE OF WORK HOURS (INCLUDING WEEKENDS)
- Must be consumer-obsessed, eager to engage with our audience
daily with a fundamental interest in community and trends.
- Must be organized and highly detail-oriented, double-checking
work with unprompted follow-through.
- Must be professional team-player, flexible, positive, engaged,
responsible, creative, and willing to continually learn with the
potential and desire to assume increased responsibility.
- Must have strong and concise verbal and written communication
and presentation skills.
- Must be proficient in Microsoft Word, Excel,
- Embodies the values and principles of the Le Labo manifesto, by
fostering an internal culture of belonging and empathy.
- Tuned in to cultural trends and conversations in health,
beauty, fashion, fitness, sports, tech, and music.
- Interested in and inspired by competitive social listening and
is closely watching how brands play in the social space.
The anticipated base salary range for this position is $26.00 per
hour to $39.00 per hour. Exact salary depends on several factors
such as experience, skills, education, and budget. Salary range may
vary based on geographic location. In addition to base salary, this
position is eligible for participation in a highly competitive
bonus program with possibility for overachievement based on
performance and company results.
In addition, The Est--e Lauder Companies offers a variety of
benefits to eligible employees, including health insurance
coverage, wellness and family support programs, life and disability
insurance, retirement savings plans, paid leave programs,
education-related programs, paid holidays and vacation time, and
many others. Many of these benefits are subsidized or fully paid
for by the company.
We are an equal opportunity employer. Minorities, women, veterans,
and individuals with disabilities are encouraged to apply. It is
Company's policy not to discriminate against any employee or
applicant for employment on the basis of race, color, creed,
religion, national origin, ancestry, citizenship status, age, sex
or gender (including pregnancy, childbirth and related medical
conditions), gender identity or gender expression (including
transgender status), sexual orientation, marital status, military
service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local
law, genetic information, or any other characteristic protected by
applicable federal, state, or local laws and ordinances. The
Company will endeavor to provide a reasonable accommodation
consistent with the law to otherwise qualified employees and
prospective employees with a disability and to employees and
prospective employees with needs related to their religious
observance or practices. Should you wish to apply for this position
or any other position with the Company and you believe you require
assistance to complete an application or participate in an
interview, please contact USApplicantAccommodations@Estee.com.
Keywords: WayUp, New York , Coordinator Social Media Community Le Labo Fragrances, Advertising , New York, New York
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