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Senior Manager, Media Strategy

Company: Gainor
Location: New York
Posted on: January 27, 2023

Job Description:

O ur client is an American Financial services company leading the charge to build a new financial system between how money is moved between employer and employee, merchant and shopper and financial institutions and customers. Their award-winning, proprietary owned platform is recognized as the gold standard for on-demand pay, building technology and the mindset to reimagine the way money moves, from the moment work starts. They are seeking a Senior Manager, Media Strategy to join their team. You are responsible for identifying and combining insightful consumer, cultural relevant, media and market intelligence to create an impactful and strategic media plan to elevate our brand. You'll get to manage an agency to do the buying and bring you ideas. You'll own the strategy and ideas and take charge as the client. It's the best of both worlds, work life balance combined with strategy/ownership and agency management. You will seek out innovative and unique opportunities to showcase the company in both traditional and non-traditional channels and formats. The focus is on brand and not on demand gen, so they're more fun and creative. You'll be part of a brand strategy team that is responsible for campaigns, personas, brand voice, and more. You'll be responsible for more than just paid media, and have an opportunity to expand. KEY RESPONSIBILITIES

  • Manage the external media agency, guiding their team to achieve your goals
  • Create accurate substantiated and detailed media plans and media planning scenarios
  • Guide the analysis of audience and media data and intelligence so that our analytics team has confidence in the numbers we share and we can plan incremental campaigns
  • Initiate and run the ideation sessions to generate creative & compelling connections and ideas
  • Work with the larger team to ideate and lead brand campaigns across all channels
  • Assist with brand strategy work as needed SKILLS & EXPERIENCE
    • 6+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
    • Past experience in financial services and/or fintech and/or startups a plus
    • Excellent written, verbal communication and presentation skills
    • Strong time-management and organizational skills
    • Proven problem-solving ability
    • Interest in work-life balance that working on the client side offers Create a profile with us and we will keep you posted if there is a job match for you. Sign Up for our Active Job Notifications Sign Up for our
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Keywords: Gainor, New York , Senior Manager, Media Strategy, Advertising , New York, New York

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