Head of Marketing, USA

Company: Ascential plc
Location: New York
Posted on: January 27, 2023

Job Description:

We're looking for a Head of Marketing to join our team in New York, USA as part of our Marketing function.Key Responsibilities

• Responsible for marketing strategy, planning and activity delivery for Money20/20 USA to:
  • Achieve stretching revenue targets across, including delegate and SPEX, new business and retention
  • Drive brand growth, deepen customer engagement and extend brand leadership position in the region
  • To create and execute marketing strategy (website, email, social, biddable media, telesales, co-marketing partner plan, data build strategies and outreach projects) for Money20/20 USA ensuring this drive's widespread attendance, awareness and engagement of the event. This includes growing the brand's reputation and long-term value with our targeted delegates, sponsors, and media audience
  • To lead the marketing for Money20/20 USA, responsible for managing the brand (within the global Money20/20 brand framework), customer strategy and communication plan from inception through to world-class execution.
  • Achieve marketing goals and targets, identify the key target audiences for each event, understand the product proposition and key messages, and develop key targeting strategies for customer personas.
  • Own the customer experience/journey and all relevant marketing touchpoints, from the website to advertising (email, digital, social media etc), to on-site experiences, building a clear activity schedule with required timelines, milestones and budgets.
  • Deliver customer segmentation and marketing strategy based on strong understanding of the business and customer drivers, both delegates and sponsors
  • Work with all relevant stakeholders to source and develop content to include in the upcoming campaigns, e.g. brand teams, content team, partners and sponsors.
  • Work alongside ED as brand guardian and serve as the main point of contact with internal/external teams utilizing marketing assets.
  • Create content alongside the production teams for delprom/com/spex/VIP emails, website, social media, DM, brochures and additional collateral.
  • Develop data acquisition strategy and targets, identify the key customer/audience groups, set acquisition and build plans, project manage key suppliers, implement data nurture journeys and report on effectiveness and learnings
  • Ensure all activities are completed on time and on schedule and report on the performance.
  • Create a partnership plan (including associations, professional bodies & media partners); acquire and manage the relationship and look after fulfilment of all agreements
  • Develop and manage social campaign strategy across all relevant channels and create a plan around influencer involvement in collaboration with the PR team.
  • Work closely with the PR team to manage press registration, speaker interviews and onsite announcements.
  • Work closely with the Marketing Director to execute global campaign plans and report on activities.
  • Ensure strong communication with the wider team at all times, providing regular reporting of activity and KPI performance vs. target, and meeting regularly to review activity, spend and results, developing plans to optimize and mitigate as needed.Your Experience
    • Over 8 years' experience in B2B marketing - experience of working in an events company would be advantageous but not essential
    • Strong track record of successful brand marketing - including brand, creative development & storytelling, CRM, digital content marketing, and PR
    • Exceptional ability to manage relationships with internal partners, including creative, digital and automation teams
    • Experience in B2B lead generation, scoring and nurture, marketing automation
    • Experience of line management is essential - you know how to get the most out of your Marketing Manager and together deliver as a team.
    • Experience with briefing and managing multiple agencies to achieve Delegate and SPEX goals; inclusive of PPC, SPEX, PR, telemarketing and data/research partners
    • Maintaining all aspects of the USA marketing plan, staying on top of all deadlines, and putting creative through the appropriate channels and brand review platforms
    • Owning the marketing metrics for the event, establishing a regular reporting cadence, and using metrics from past events to inform current strategy
    • Experience with acquiring and managing multiple media partners and extending brand reach
    • Experience of effectively negotiating contracts
    • Strong analytical skills and data-driven thinking, and structured approach to decision-making
    • Commercially driven
    • Good project management skills.
    • Great team management skills
    • Good communication and presentation skills
    • Highly creative with experience in identifying target audiences and devising websites/ digital campaigns that engage, inform and motivate.
    • Prepared to do what it takes to get the job done; calling contacts, fulfilling agreements
    • Able to spot opportunities which others may miss and can strike quickly, overcoming internal barriers to get results
    • Can communicate with gravitas and has a real understanding of brands and understands the importance of measurement
    • Strong writing and negotiation skills, able to adapt tone and content to a variety of different audience segments, in order to attract, engage and influence
    • Strongly results-focused, able to clearly demonstrate success via proven metrics
    • Good communication and presentation skills - able to clearly and succinctly convey information and ideas in a manner that engages the audience
    • Proactive, initiating attitude - able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks.
    • Able to deal with ambiguity and work in a matrix organization 3
    • Adaptable and flexible.What We OfferOur benefits package incorporates what we're passionate about - unlocking your future, overall well-being and sustainability - whilst giving you control over your benefits.
      • 15 days of holiday per year and an extra day for each year of service up to 20 days
      • 401K - Saving Incentive plan
      • Medical and Dental Insurance plans
      • Flexible Spending Accounts
      • Vision benefits
      • Great learning and development opportunities
      • Life Assurance and Disability insurance
      • Option to opt into the Ascential Shares SchemeInclusive WorkforceAt Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.Everyone who applies will receive -fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.For more information on our culture, visit Ascential.com.About Money 20/20We've created a space where the smartest, most outrageously inventive and ambitious people in the financial industry can connect and create. With the pace of industry change increasing and the reach of new possibilities expanding, this is needed more than ever.Joining us will let you be part of one of the fastest growing event brands in the world. It's an opportunity to really push the boundaries and release your creative spirit at a company that does things differently on a global platform.Money 20/20 is an Ascential brand. Ascential is a specialist, global, information company that helps the world's most ambitious businesses win in the digital economy.Want More Info? Find out more on what our people say:If we inspire you, why not join and

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