Digital Media Coordinator (This position is Hybrid, NYC based)
Company: Active International
Location: New York
Posted on: March 19, 2023
The primary role of the Digital Media Coordinator is to assist the paid social and search media buyers in ad trafficking, campaign setup and monitoring, reporting and billing. Support of client communication related to campaign planning, execution, and analytics cross-platform. The digital media coordinator serves as an integral part of the platform operations team supporting key projects and campaigns on their assigned channels and accounts. The ideal candidate has an ability to multi-task, passion for new technology as well as media channels, and eagerness to learn and grow within the digital media team at iNvolved Media.
Supports digital team on all aspects of paid media campaign management and ad optimization.Builds personal/technical expertise to establish a comprehensive understanding of client's marketing objectives and technology platforms. Stays informed of the latest buying platform developments and new ad opportunities.Supports media buyers in pre-campaign responsibilities, including:Gathering creative assets and tracking instructions.Providing guidance on creative development, specs and best practices.Identifies targeting and platform opportunities based on specific brand parameters and key performance indicators.Assists in campaign setup and launch. Set up campaigns accurately, ensuring ad tags, budgets, targeting, and creative are loaded correctly into the systems. Ensure the creatives are approved before campaign launch date as appropriate.Assists in campaign managementEnsuring timely campaign optimizationsMonitoring on target pacingRegular QA checksCoordinates campaign reporting:Analyzing overall campaign performance and builds custom reporting and strategies against client's key performance indicators.Provide ongoing campaign insights based on campaign analysis
Supervisory ResponsibilitiesThis position does not have any direct supervisory responsibilities.
Bachelor's degree or equivalent experience is required.1-3years related work experience or internship is preferred, not required. Familiar with the following tools is a plus: Facebook Business Manager, Ads Manager, and Power Editor, Snap Ads, Twitter Ads platform, TikTok, YouTube, Google Adwords. Intermediate level knowledge of Microsoft Excel, Word and PowerPoint required. Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlinesInternal Drive for excellence, knowledge, and new skills
TravelNo regularly scheduled travel is required for this position.
Keywords: Active International, New York , Digital Media Coordinator (This position is Hybrid, NYC based), Advertising , New York, New York
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