Digital Media Coordinator (This position is Hybrid, NYC based)
Company: Active International
Location: New York
Posted on: March 19, 2023
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Job Description:
Overview
The primary role of the Digital Media Coordinator is to assist the
paid social and search media buyers in ad trafficking, campaign
setup and monitoring, reporting and billing. Support of client
communication related to campaign planning, execution, and
analytics cross-platform. The digital media coordinator serves as
an integral part of the platform operations team supporting key
projects and campaigns on their assigned channels and accounts. The
ideal candidate has an ability to multi-task, passion for new
technology as well as media channels, and eagerness to learn and
grow within the digital media team at iNvolved Media.
Responsibilities
Supports digital team on all aspects of paid media campaign
management and ad optimization.Builds personal/technical expertise
to establish a comprehensive understanding of client's marketing
objectives and technology platforms. Stays informed of the latest
buying platform developments and new ad opportunities.Supports
media buyers in pre-campaign responsibilities, including:Gathering
creative assets and tracking instructions.Providing guidance on
creative development, specs and best practices.Identifies targeting
and platform opportunities based on specific brand parameters and
key performance indicators.Assists in campaign setup and launch.
Set up campaigns accurately, ensuring ad tags, budgets, targeting,
and creative are loaded correctly into the systems. Ensure the
creatives are approved before campaign launch date as
appropriate.Assists in campaign managementEnsuring timely campaign
optimizationsMonitoring on target pacingRegular QA
checksCoordinates campaign reporting:Analyzing overall campaign
performance and builds custom reporting and strategies against
client's key performance indicators.Provide ongoing campaign
insights based on campaign analysis
Supervisory ResponsibilitiesThis position does not have any direct
supervisory responsibilities.
Qualifications
Bachelor's degree or equivalent experience is required.1-3years
related work experience or internship is preferred, not required.
Familiar with the following tools is a plus: Facebook Business
Manager, Ads Manager, and Power Editor, Snap Ads, Twitter Ads
platform, TikTok, YouTube, Google Adwords. Intermediate level
knowledge of Microsoft Excel, Word and PowerPoint required. Ability
to thrive in a fast-paced environment, managing multiple projects
and tight deadlinesInternal Drive for excellence, knowledge, and
new skills
TravelNo regularly scheduled travel is required for this
position.
Keywords: Active International, New York , Digital Media Coordinator (This position is Hybrid, NYC based), Advertising , New York, New York
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