Growth Marketing Manager, Paid Search

Company: TULA Life, INC
Location: New York
Posted on: March 19, 2023

Job Description:

The Growth Marketing team at TULA is growing, and we are looking for a highly organized and execution-focused Paid Search Manager to join our team. In this role, you will own the paid search channel from top to bottom, with a key focus on optimization to drive performance of one of TULAs largest growth channels. You will rigorously test and iterate on learnings across search platforms, messaging, audiences, etc. You will have a strong perspective on the changing landscape of digital media and within the search channel. You will own the overall channel strategy and scale our paid search channel quickly and efficiently. This role reports to the Sr Manager of Growth Marketing and is based remotely.
Key Responsibilities:

• 
  
• Manage and own all aspects of Paid Search across different platforms (Google, Google Shopping, Bing etc) including strategic direction implementation and analysis to help drive aggressive growth of TULA.com
  
• Own forecasting, spend pacing & budget management across all paid search campaigns to ensure efficient, sustainable growth
  
• Own channel expansion efforts with new ad types, namely PerformanceMax campaigns.
  
• Refine existing LTR (lifetime revenue) model to fuel growth of high value customers
  
• Partner with Product Development and Brand Marketing to brainstorm, identity, craft and perfect key messages for TULA overall and each product specifically to drive efficient customer acquisition
  
• Work closely with our agency partners and internal development team to monitor key SEO KPIs and track progress made from on-site product display page and collection optimizations
  
• Develop and execute a testing roadmap across all paid search platforms, ad units audiences & tactics throughout the paid social funnel
  
• Conduct detailed keyword research to identify new opportunities for expanded audience reach via SEM and organic SEO
  
• Partner with TULA's internal dev team to implement SEO best practices- on and off-page
  
• Report on all major KPIs and share results, learnings and insights with the full TULA team to continually optimize results
  
• Manage TULA's ongoing agency relationship to manage AMS & DSP campaigns to support the growth efforts of our Amazon 3P business
  
  Qualifications:
  
  • 
    
  • 5+ years in growth marketing - working directly on large scale, complex paid search campaigns in a data-driven, fast paced and results oriented organization (in-house or at an agency)
    
  • Hands on experience managing complex Google Shopping campaigns for a Direct-to-consumer brand
    
  • Experience / perspective on implementing emerging ad types within Google ecosystem (i.e. Pmax)
    
  • Knowledge of SEO best practices- on and off-page, keyword research, tagging, schema, etc.
    
  • Comfortable working with 6-figure monthly budgets
    
  • Insatiably curious about what makes customers tick - you are always looking for new creative ideas and tests
    
  • Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker
    
  • Hands on experience and a strong POV of third party search tools such as Search Ads 360, Marin or Kenshoo
    
  • Strong experience and understanding of A/B testing frameworks and best practices
    
  • Outstanding written and oral communication skills
    
  • Hands on experience with AMS a plus
    
    About TULA Skincare
    TULA, meaning "balance" in Sanskrit, is a clean clinical prestige skincare and wellness brand built on the power of probiotic extracts, which are clinically proven to nourish, soothe, and balance skin. Founded by practicing gastroenterologist, Dr. Roshini Raj, TULA Skincare sits at the intersection of beauty and wellness and believes the same ingredients that are good for your body are also good for your skin. With a focus on being healthy and confident rather than perfect, TULA aims to inspire everyone to #EmbraceYourSkin. TULA Skincare was recently acquired by Procter & Gamble. TULA is a digitally native, social-first omni channel brand with DTC as a core capability and is also available through its beauty retail partners including Ulta Beauty, Sephora and Nordstrom in the US and internationally at Sephora Canada and in MECCA's Australia and New Zealand markets. For more information and the latest news on TULA Skincare, visit .
    Our Values:
    
    
  • Empowered & empowering - we are all in this together as a team - everyone counts
    
  • Growth mindset - we test and learn and continuously improve as individuals, a team, and a business
    
  • Strong opinions loosely held - we are smart, but don't have ego; we want to get to the best create a diverse, equitable and inclusive environment that empowers everyone to show up as their authentic self. We respect varying identities and how they strengthen and unite TULA's team and community.
    
  • Allyship, Authenticity & Accountability - We are committed to actively working together to create a diverse, equitable and inclusive environment that empowers everyone to show up as their authentic self. We respect varying identities and how they strengthen and unite TULA's team and community.
    
  • Optimistic self-starters - we have a positive, can-do attitude and are agile, scrappy - we love a good challenge
    
  • Left brain / right brain - we value data driven decision-making alongside creativity and gut feelings (after all we are a probiotics brand)
    

Keywords: TULA Life, INC, New York , Growth Marketing Manager, Paid Search, Advertising , New York, New York