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Social Media Marketing Intern

Location: New York
Posted on: March 20, 2023

Job Description:

Objective: Get hands-on experience in fashion marketing for two e-commerce brands, Derek Lam 10 Crosby and ATM.
This position will be working side by side with the in house Marketing Team.
Goal: To experience the day-to-day in fashion social media and influencer marketing and to learn about content creation, social trends, influencer campaigns, sample trafficking, and analytical reporting.
You will learn how to:

  • Create content for Derek Lam 10 Crosby and ATM Collection to build brands' socials.
  • Research social trends in order to stay relevant in the industry and against competitors.
  • Capture BTS video content during lookbook and campaign photoshoots for diversity of assets.
  • Schedule and post to social platforms: Instagram, Facebook, Twitter, Pinterest, Tiktok.
  • Source and reach out to macro, micro & nano influencers that align with each brand for upcoming campaigns.
  • Monitor all influencer gifting from start to finish to ensure efficient campaigns.
  • Compile insights and build reports for influencer campaigns to analyze ROI.
  • Build and maintain the master influencer list.
  • Coordinate with stylists and editors to fulfill press requests to maximize press placements.
    • Must be a current junior or senior studying marketing/communications - eligible to receive school credit.
    • Must be available 2-3 days from Monday to Thursday 10:00am-5:00pm
    • Must have interest in fashion & e-commerce brands
    • Excellent verbal and communication skills
    • Understanding of social platforms - especially Instagram and TikTok
    • Solid knowledge of Microsoft Word, Excel, and PowerPoint
    • Knowledge of Photoshop is a plus

Keywords: DEREK LAM 10 CROSBY, New York , Social Media Marketing Intern, Advertising , New York, New York

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