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Sr. Associate, Insights and Reporting

Company: IPG Mediabrands
Location: New York
Posted on: March 20, 2023

Job Description:

We are looking for you - dynamic, best-in-class talent - to join the MB team as a Senior Associate, Insights and Reporting. In this role you will assist in the analytics process for our top clients and help take data management to the next level. As a Senior Associate, Insights and Reporting, you will create, innovate, and guide the analytics process. This opportunity will grow your career in media analytics and provide a platform to partner with the world's leading consumer brands. Key Responsibilities

  • Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
  • Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
  • Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
  • Accurately evaluate the effectiveness and performance of paid campaign advertising
  • Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
  • Have an innate curiosity for processes improvements and continually strive to be better
  • Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
  • Present analysis to internal teams and external clients
  • Review media plans and placement taxonomy throughout the year especially during planning season
  • Build strong relationships with vendors we work with, collect custom report data monthly and ensure partners follow the templates provided for processing
  • Support development ofKPIs and campaign goals as part of the measurement framework
  • Assist in annual benchmark development working with different internal teams
  • Jump in to help with ad hoc requests and custom analyses
  • Support ongoingQA for database throughout the year across multiple data sourcesDesired Skills & Experience
    • Bachelor's degree from an accredited college/university
    • M.S. in statistics, mathematics, economics, finance, business, science, or engineering highly preferred
    • 2+ years of experience in analytics function or related field
    • Strong background in digital analytics, understands the media landscape and reporting tools (DCM, Search Ads 360, Facebook Reporting, IAS, Innovid, Prisma, Google Analytics, Tableau, Datorama, Crossix, Brand Study etc.)
    • Experience with data management, ETL process, using tools including SQL/Python/R/Knime
    • Familiar with site and floodlight tagging, UTM setup and QA to troubleshoot issues
    • Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of pivot tables and complex formulas
    • Strong team player, ability to collaborate across teams to produce insights for reporting and client deliverables
    • Experience interacting with clients, managing monthly and quarterly reports
    • Strong interpersonal, written, and verbal communication skills
    • Ability to help teams build and deliver impactful presentations to clients and internal teams
    • Attention to detail and strong organizational skills, ability to manage multiple projects and workstreams
    • Flexible and adaptable to changing client requests
    • Enjoys problem solving and finding solutions to help clients get answers they need
    • Proactively looking for ways to improve processes and bring efficiency to the teams, updating existing processes and enhancing them with better ideas and solutions #LI-CZ1 Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is $75,000 to $85,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email About UsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website:

Keywords: IPG Mediabrands, New York , Sr. Associate, Insights and Reporting, Advertising , New York, New York

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