Digital Marketing Operations Lead
Company: Willis Towers Watson
Location: Fort Lee
Posted on: May 28, 2023
The specific responsibilities of the Digital Marketing
Operations Leader include:
- Building and ensuring a cohesive strategy in project and
product rollouts across channels with significant marketing spend
- Lead clients through new digital marketing and website
development initiatives, including an expanded host of
cross-vertical online applications.
- Ensures the right tools, technology and human resources across
the entire funnel based on the projected and actual workload
(creative, analytics, project management, developers).
- Oversees end to end planning and delivery for all projects from
initial feasibility through to financial approval, design, delivery
and completion within budget.
- Coach and manage the Digital Marketing Operations teams
comprised of 3 major functions: Product Owners, Project Managers
and Analysts. What you need to be successful --- Bachelor's degree
(Marketing or Business Management) --- 5+ years of marketing
experience (direct marketing experience preferred but not required)
--- Prior experience in creating and executing digital marketing
strategies a plus --- Intermediate to advanced Excel skills ---
Understanding of SEO and Google Analytics --- Ability to analyze
performance trends - draw insights based on data --- Strong
communication skills - ability to work with junior to senior level
executives --- Ability to navigate in fast paced environment ---
Strong and effective decision-making skills --- Solution oriented;
innovative - ability to solution marketing & sales challenges ---
Management experience - ability to coach and develop junior members
of team --- Leadership skills - ability to remain productive and
focused during times of adversity --- Ability to ideate,
strategize, vet and/or debate opportunities with marketing What we
would LOVE to see! --- Experience in Consulting, Marketing, Sales
or Call Centers Operation --- Paid media, Google Analytics, SEO,
Digital Agency/Operations SME
Keywords: Willis Towers Watson, New York , Digital Marketing Operations Lead, Advertising , Fort Lee, New York
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